NuSpark Consulting

SEPTEMBER 22, 2013

'When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. A negative keyword is a term that is used within a query that includes one of the keywords you are bidding on, but prevents your ad from showing because that “negative” keyword is not relevant to your product or service.

Enterprise Management 151

Enterprise Management Keywords Work Management Marketing Management 151

Convince & Convert

SEPTEMBER 22, 2013

'image from bigstock.com. In business – and in life – sometimes there’s a thin difference between aggressive and obnoxious. T-Mobile crossed that line. Late last week, Sprint tweeted about their new package that provides subscribers unlimited data, as well as an annual phone upgrade: Because THE hottest new device should be YOUR hottest new device.

Twitter 153

Twitter Brand Identity Branding Case Study 153

Leading Results Rambings

SEPTEMBER 22, 2013

'A question I often get asked is how much, and what should I tag my blog posts and website pages with. Here’s what I am addressing the question with: Randy’s best practices for tagging. 9-12 tags. 2-5 words per tag. Keep the tags relevant. Some of your tags should be easy key-phrases you are looking to win. Some of your tags should be halo phrases that are relevant, but you likely won’t win.

Tagging 65

Tagging Inbound Marketing Hubspot Lead Scoring 65