| || |
| | GROW - PRACTICAL MARKETING SOLUTIONS
JANUARY 6, 2013 Social media “engagement” is not a strategy
Back in the early days of the social web, the leading “gurus” were actively anti-business. They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. I know that sounds weird today, but it’s true. The mantra was “Social media is not about your stupid company. It’s all about the conversation.” Here we go. Service.
| | YOUR SALES MANAGEMENT GURU
JANUARY 6, 2013 Open 4 Doors to Sales
Four Open Doors. . We offer you a Guest Blog this week:Great idea’s to open 2013: Ken Thoreson. For all the confidence and poise they possess, sales reps can be paranoid individuals. wish I could say that fear is an overreaction, that your accounts are probably safer than you realize. But that would be a lie. The First Open Door: Changes in your Customer’s Business . Ask yourself: .
| | HUBSPOT
JANUARY 6, 2013 Facebook Launches Page Manager App for Android, and Other Marketing Stories of the Week
Now that 2013 is here, there's a lot to think about to help you kick your marketing year off strong. So many new concepts, ideas, trends, and technologies have emerged over the last year and are becoming more and more important for marketers today. But coming up with your marketing strategy for the year is easier said than done. Let's get those thinking caps on, and start strategizing! It’s true.
| | SOCIAL MARKETING FORUM
JANUARY 6, 2013 How Toothpaste Proves the Consumer Disconnect
Do you know what the first reason is why marketers fail to connect with consumers? The fact they call them consumers and treat them as such. Heck, they even address them as consumers. It’s one of the many signs proving the continuing monologue mentality, self-centered marketing speak and outrageous consumer disconnect. Yesterday, I saw two [.]. Brand marketing Opinion consumer disconnect
| || || || |
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.