Fri.Nov 01, 2013

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

'Image: Courtesy of Epic Marketing Fails . So, should we text you now or later? #BADMarketing. The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing.

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If social media took a selfie, it would look like Facebook

Biznology

'Photo credit: Jon Chevier™. Facebook is the biggest social network, but there is a lot more to social media than Facebook. Still, my title stands. If you tried to find the most important face of social media, it has been and continues to be Facebook. Why is this important? Because what Facebook does can give us clues as to how the whole industry will go.

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17 Signs You Eat, Sleep, and Breathe Social Media Marketing

Adobe Experience Cloud Blog

'Author: Carra Manahan 1. You get excited when you cross a certain threshold of likes on your Facebook page. 2. You give yourself a high five when people personally tell you how great one of your social posts was. 3.Coworkers often introduce you to new hires by saying “she (or he) tweets for us.” 4.Yet you know you do way more than just that. 5.You’re not surprised when Facebook announces that they’ve changed their algorithm once again. 6.

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You Do Not Own Your Audience

Convince & Convert

'Jeffrey Rohrs, author @jkrohrs. Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Interesting Infographics: Top Content Marketing Trends You Need To Know

LEADership

'Now that the year is wrapping up, it’s time to assess your business goals for 2014 – including your B2B marketing campaigns. Please remember not to ignore content marketing as you reevaluate your marketing plans. I came across an intriguing infographic by the Content Marketing Institute that explains why. In the Institute’s study of 1,217 respondents, content marketing continues to be top of mind.

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Webinar Recap: Inside the Buyer’s Brain

Hinge Marketing

'In our recent webinar, "Inside the Buyer’s Brain: How to Turn Insights into Action," we dove deep into the issue of misalignments between buyers and sellers of professional services. The recently released book, Inside the Buyer’s Brain, looks at the same topic in greater depth and is available for a free download. Here are 3 main insights discussed in the webinar: 1.

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Mustache Marketing 101: How to Fundraise for Movember

Hubspot

'Oh, the 70s and 80s -- an era when men sported the mustaches of all mustaches. They weren’t raising awareness for anything -- they were just going with a fashion trend. In fact, facial hair hasn''t been just a fad of the past decades. For hundreds of years, facial hair was considered a symbol of power, strength, and wealth. But that all changed when 30 men in a pub in Melbourne, Australia, leveraged the power of sporting a mustache and started a campaign.

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Current Trends in Video Marketing

Vidyard

For the past four years I’ve been dedicated to the video marketing scene and it’s been one heck of a journey so far. I love getting to talk to marketers in the B2B space who want to connect their videos to ROI, and it gets me really fired up to see the category take off the way it has. In just a short time the conversation around online video has shifted from simply finding ways to host video content, to a discussion about how to get the most out of your overall investment in video.

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Free Holiday Ecard Templates to Customize for Your Leads and Customers

Hubspot

'A whitepaper from Cvent notes 80% of companies are convinced they provide a superior customer service. But only 8% of their customers agree. Ouch. Despite being on the business and marketing side, I see where people are coming from. For instance, the other day, I saw a commercial for one of the worst brands I''ve ever been a customer of. and it was all about customer happiness.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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What B2B Video Marketers can Learn From Big Brand Commercials

Vidyard

Articles on “how to make the next viral video” directed at marketers just kill me. Especially when the author insists that B2B marketers should want to make a huge viral video. You should want to make a quality video showcasing your product and services to be well received by your target market, but you have to recognize that your target market is a lot different than Psy’s.

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Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

'There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. This is something I’ve already thought and written about quite a bit, but the discussion did advance my understanding of whether any marketing automation vendor gains a business advantage if third party applications can connect to all of them.

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

'Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. It’s a constant struggle for brands to make themselves be seen and heard above all the noise that’s out there, especially when their “prime” consumers have minimal attention spans and are far less forgi

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Patagonia's Founder Says We Should Buy Less Stuff (Including His Products)

Hubspot

'A version of this post originally appeared on Up & to the Right , a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right. I love Patagonia catalogs. They''re beautiful. They''re filled with photos of gorgeous (and expensive) clothing for hiking and skiing, plus breathtaking photography of daring mountain climbers and crazy backcountry skiers.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.