Thu.Jan 29, 2015

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

'As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015.

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Key B2B Demand Generation Strategies for 2015

The Point

'Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. This interview originally appeared in the RingLead blog , and is posted here with permission.

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The Tech trends to follow in 2015

Biznology

'No matter how small or “old fashioned” a small business is, it is vital that the owners stay informed of technology advancements because it impacts consumer behavior. A few of the technology trends to keep track of in the coming year, and beyond, include: Beacons. Remember when QR codes were the latest, greatest thing for in-store marketing? While QR codes still exist and can be effective, in-store beacons are quickly becoming the go-to technology for targeting consumers based on location.

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#BADMarketing from Hampton Inns

Crimson Marketing

'We sincerely hope a clean bed is a given and not a “daily special” at this hotel. #BADMarketing. Image: Courtesy of One Road at a Time. The post #BADMarketing from Hampton Inns appeared first on.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How many more customers will DirecTV and Rob Lowe offend?

Direct Response Coach

'You must have seen them by now, those DirecTV commercials featuring Rob Lowe – the good Rob Lowe and the other Rob Lowe. The concept is pretty simple. The good Rob Lowe is using DirecTV. The other Rob Lowe is using cable TV. There are about half-dozen different commercials – each featuring a different “other” [.]. The post How many more customers will DirecTV and Rob Lowe offend?

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The Changing World of Marketing by The Economist Intelligence Unit & Marketo

Adobe Experience Cloud Blog

'Author: Mike Moeller If you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats. For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going.

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Top 10 Email Marketing Trends for 2015

SugarCRM

'The post Top 10 Email Marketing Trends for 2015 appeared first on Salesfusion.

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Marketing Lessons From The Super Bowl: 4 Ways To Win The Digital Game

EMagine B2B Blog

'Ahhh, it’s our favorite time of the year – Super Bowl time! The big game is this weekend and we can’t wait to sit back, relax and watch the New England Patriots kick some you-know-what. Oh, and let’s not forget about the main attraction – the commercials! Those ever-so-anticipated 30 seconds of fame that advertisers spend millions of dollars on each year to win over the hearts of viewers across the world.

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14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]

Hubspot

'I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Pros & Cons: Should You Produce that Gem of a Video In-House or Outsource It?

Vidyard

This post was originally published in the Video Marketing Institute, Lesson 2: Effectively Planning a Video Project. Paper or plastic? Fries or onion rings? There are a lot of difficult choices we make every day, but for marketers, the big question often comes down to this: in-house or outsourced? Creating your video strategy is a multi-step process, and how you produce your content should be at the top of your list of things to consider.

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20 Examples of Fabulous Explainer Videos

Hubspot

'Feel intimidated by the notion of creating an explainer video? There’s no need to be -- they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them. Even if you believe your product isn’t “cool” enough to become a cute, cuddly explainer video, someone out there who has a problem that can be solved by what you have to offer would likel

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Touchdowns & Fumbles of Super Bowl Ads Released Online Before the Big Game

Vidyard

For people who aren’t big football fans, there’s really only two things to look forward to when the Super Bowl comes around: The puppy bowl , and its yearly re-enactment of sporting glory with tiny furry animals The clever commercials that brands pay millions of dollars to air during an event that is predicted to have over 120 million viewers.

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13 Bright Ideas for Running Smarter Retargeting Campaigns

Hubspot

'According to retargeting platform AdRoll , only 2% of shoppers typically convert on their first visit to an online store. That''s a lot of people slipping through the cracks. What''s a marketer to do? Enter retargeting. Retargeting allows you to zero in on those 98% of visitors, giving them a second (and in some cases third, fourth, and fifth) chance to convert.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Modern Marketer’s Blog Roundup - 1/29/2015

SnapApp

Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights. In this piece on the Marketo blog, Sanjay Dholakia sums up the key points in Jim’s interview.

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12 Digital Marketing Experts Share Their Trend-Watching Habits

Content Standard

The ever-evolving digital ecosystem poses a hefty but thrilling challenge to marketers. We thrive on its dynamic nature, but it’s not easy to keep up with the landscape’s flux. Monitoring industry, consumer, and marketing trends requires daily immersion and dedication. To learn from the trend-watching habits of the best, I asked 12 talented digital marketers to share their expertise.

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Confex 2015: Trends Driving Change in Events

The Freeman Company

'Join Freeman and FreemanXP to learn about the trends impacting events at Confex 2015 in London'

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As Data-Driven Marketing Practices Rise, Relevance Becomes Key

Content Standard

Data-driven marketing practices are seeing higher levels of customer engagement and market growth, according to a recent report by Forbes and tech company Turn. The report details the reasons more companies are leaning on data to answer important marketing questions, such as: How are my consumers changing with the times? What are their consumption habits, and are those also shifting?

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Why Buyer-Centric?

ANNUITAS

'Today’s modern marketers struggle to maximize every piece of content, drive the highest conversion rates possible, increase velocity of opportunities through the sales funnel and of course, drive more revenue. The question is how do top-performing organizations do it? What does it take to significantly increase your conversion rates or increase your revenues quarter over quarter?

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SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search

Hinge Marketing

'You might think you’re already doing everything you can to improve the visibility of your technology firm online, but the constantly changing algorithms used by Google could mean your approach is out of date. With the crucial role search engine optimization (SEO) plays in increasing visibility and generating leads for your firm, you can’t afford to fall short on this essential element of online marketing.

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How to Score the Best Clients For Your Agency

Convince & Convert

'Image via BigStockPhoto.com. While agencies spend a great deal of time working to clarify their clients’ audiences and provide relevant content and programs for them, they often lack the resources (both in terms of client numbers and research expertise) to gain a reliable understanding of what their own clients and prospects are really looking for in an agency.

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Breaking Bad PPC Landing Page Habits That Kill Conversions

LeadSquared

There is no use going on about the obvious – landing pages are important. I know that, you know that. But, what beats me is why businesses spending tons of money on ads, and getting landing pages designed, don’t pay attention to whether their PPC landing pages are really getting them conversions or not. To be fair, marketers now do spend time and money on improving their campaign landing pages, but there still are mistakes that creep in, and this isn’t a rarity – I have seen more PPC landing pag

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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New Social Media Marketing Benchmarks: How Does Your Company Stack Up?

Hubspot

'284 million. That''s how many monthly active users Twitter has. Believe it or not, Instagram has actually surpassed Twitter with 300 million monthly active users. (For comparison, the fourth most populous country in the world, Indonesia, has a population of 255 million.). And then there’s Facebook, with 1.35 billion monthly active users. That''s billion. with a "b.

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Netflix, Airbnb & Reebok: The Major Logo Redesigns of 2014 [Infographic]

Hubspot

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. When a brand launches a new logo or look, everyone has an opinion. We analyze how the brand''s familiar symbol has changed -- and how it hasn''t ( Yahoo ). We miss the old icon ( Gap ) and fail to understanding the reasoning behind such a change ( Ernst & Young ).