Thu.Oct 16, 2014

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4 Great Reasons to Take the Sales Performance Optimization Survey Today

ViewPoint

'I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. Now I know that PointClear will be counted as one among the many thousands of companies contributing to overall sales knowledge trends for 2015. The survey itself took about 12 minutes, and since the form allows you to save as you go, I could be interrupted and not have to start over.

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Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]

Crimson Marketing

'Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. It’s clear that the more targeted sellers can be about providing information their potential buyers need, the easier it will be to engage and nurture those leads. That is, of course, easier said than done.

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SMX East 2014: Key Takeaways & Statistics from the Show

KoMarketing Associates

'At the beginning of October, Derek and I headed down to New York for SMX East. I was fortunate enough to speak on two panels, Competitive Research for SEO , and what may be my favorite SMX session, SMX Takeaways. Photo courtesy of Akvile Harlow. The nice thing about the takeaways session is it lets you hear about sessions you may have missed and see what was important to others in the industry.

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Link Building Basics: Tracking Results

Biznology

'Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. In previous posts we covered the basics surrounding: Niche analysis. Site audits. Finding link opportunities. Vetting link prospects. Outreach. In this final post we will discuss one of the most crucial portions of link building – tracking results.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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This Instagram Video Contest Offers Fans Chance to Appear in a Horror Film

Convince & Convert

'With Halloween on the horizon, it’s no surprise that marketers are embracing their ghoulish side. One such marketer, Fandango, is joining forces with the new film Ouija to host a “Scare Off” Instagram video contest inspired by popular horror movie moments. To enter, fans are challenged with creating an original Instagram video inspired by a favorite horror movie moment with the hashtag #FandangoScareContest.

More Trending

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Marketing Automation: Combining Nurture with Education

ANNUITAS

'October 16, 2014 – RightOn Interactive. Marketing Automation: Combining Nurture with Education. What’s the best use for Marketing Automation? Attracting people that want to be attracted? Nurturing and education.

Education 100
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20 Tools for Creating and Delivering Amazing Presentations

Hubspot

'If you''re in business, you need to know how to create captivating presentations. Whether you''re trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won''t put people to sleep. The best (and easiest) way to do that?

Tools 60
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B2B Tricks to Treat New Prospects

MLT Creative

'Halloween is right around the corner. What does that mean for B2B marketers? Opportunity. Having a little fun with a holiday lets people know you have a sense of humor. Remember that you''re not just a company or a brand - you''re an actual human IRL. Crafting some branded, tongue-in-cheek content or images will show prospects you can be fun to do business with, which is particularly helpful if you’re in an industry that might be perceived as boring or a little too buttoned up.

B2B 58
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9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]

Hubspot

'We''re excited about the recent launch of HubSpot''s first ever U.K. edition of the State of Inbound: Inbound Insights U.K. – 2014 , and we just can''t wait to share with you some of the data we uncovered. For our report, we surveyed marketing professionals across the United Kingdom, both leaders and practitioners, to find out the current trends in marketing.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Good Idea? Tailoring Video to the Buying Journey

Vidyard

Your animated explainer video may be flabbergastingly good. I mean mint … spot on … even perfection. But it’s only as amazing as your top of funnel leads. Meaning, it might win over prospects at the first step of their buying journey with you, but the fame stops there. If you want to convert that web-browsing, content-consuming, future advocate, you’ll need to offer them a little more meat as they travel throughout their buying journey.

Buy 51
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What you need to know from the Inc 5000

GreenRope

Inc 5000: Expert Advice You Want to Know. This year, GreenRope ranked number 247 in Inc.'s list of the 500 fastest growing private companies. CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! Here's what is going on at the JW Mariott in Phoenix this weekend: Wednesday. 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference!

Godaddy 40
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Research to Revenue: How to Master Social Selling

Vidyard

People don’t like to be interrupted. They don’t like to be ‘pitched’ and they certainly don’t like to be cold-called. These opinions are more prevalent in millenials than any other generation. And with 70% of the workforce predicted to be millennials by 2025 , B2B marketers and salespeople have a future of a tough crowd.

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What you need to know from the Inc 5000

GreenRope

Inc 5000: Expert Advice You Want to Know. This year, GreenRope ranked number 247 in Inc.'s list of the 500 fastest growing private companies. CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! Here's what is going on at the JW Mariott in Phoenix this weekend: Wednesday. 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference!

Godaddy 40
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Urgency of Integrated Marketing Technology for Content Marketing

Content Standard

Data can tell you whether to target branded content toward one audience over another. It can guide tone, subject matter, and distribution models. Big data can fuel market expansion, and it can increase efficiencies. But with all the good it offers, big data also presents intimidating challenges for enterprise businesses and how they invest in marketing technology.

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What you need to know from the Inc 5000

GreenRope

Inc 5000: Expert Advice You Want to Know. This year, GreenRope ranked number 247 in Inc.'s list of the 500 fastest growing private companies. CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! Here's what is going on at the JW Mariott in Phoenix this weekend: Wednesday. 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference!

Godaddy 40
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Consumer Engagement Thrives on Relevant Content

Content Standard

Faced with inboxes filled with clutter, consumers value relevancy. Brands that lack relevant content lose out on opportunities to boost consumer engagement and risk alienating the consumers they want to reach, according to research from Gigya. In a survey of 4,000 adults from the United States and the United Kingdom, Gigya found that consumers don’t hesitate to ignore irrelevant content from brands.

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What you need to know from the Inc 5000

GreenRope

Inc 5000: Expert Advice You Want to Know. This year, GreenRope ranked number 247 in Inc.'s list of the 500 fastest growing private companies. CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! Here's what is going on at the JW Mariott in Phoenix this weekend: Wednesday. 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference!

Godaddy 40
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Are You an Ambivert? What It Means for You at Work

Hubspot

'I''ve never been a fan of making a cold, hard distinction between extroverts and introverts. Although I myself identify as an extrovert because I draw energy from others, I wouldn''t say I possess every quality typical of an extrovert. I''d guess that if I surveyed our readers, most of you would say you''re somewhere in between the two. You''re not alone.

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What you need to know from the Inc 5000

GreenRope

Inc 5000: Expert Advice You Want to Know. This year, GreenRope ranked number 247 in Inc.'s list of the 500 fastest growing private companies. CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! Here's what is going on at the JW Mariott in Phoenix this weekend: Wednesday. 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference!

Godaddy 40
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What you need to know from the Inc 5000

GreenRope

Inc 5000: Expert Advice You Want to Know. This year, GreenRope ranked number 247 in Inc.'s list of the 500 fastest growing private companies. CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! Here's what is going on at the JW Mariott in Phoenix this weekend: Wednesday. 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference!

Godaddy 40
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What you need to know from the Inc 5000

GreenRope

Inc 5000: Expert Advice You Want to Know. This year, GreenRope ranked number 247 in Inc.'s list of the 500 fastest growing private companies. CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! Here's what is going on at the JW Mariott in Phoenix this weekend: Wednesday. 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference!

Godaddy 40
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What you need to know from the Inc 5000

GreenRope

Inc 5000: Expert Advice You Want to Know. This year, GreenRope ranked number 247 in Inc.'s list of the 500 fastest growing private companies. CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! Here's what is going on at the JW Mariott in Phoenix this weekend: Wednesday. 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference!

Godaddy 40
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What you need to know from the Inc 5000

GreenRope

Inc 5000: Expert Advice You Want to Know. This year, GreenRope ranked number 247 in Inc.'s list of the 500 fastest growing private companies. CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! Here's what is going on at the JW Mariott in Phoenix this weekend: Wednesday. 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference!

Godaddy 40
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What you need to know from the Inc 5000

GreenRope

Inc 5000: Expert Advice You Want to Know. This year, GreenRope ranked number 247 in Inc.'s list of the 500 fastest growing private companies. CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! Here's what is going on at the JW Mariott in Phoenix this weekend: Wednesday. 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference!

Godaddy 40
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What you need to know from the Inc 5000

GreenRope

Inc 5000: Expert Advice You Want to Know. This year, GreenRope ranked number 247 in Inc.'s list of the 500 fastest growing private companies. CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! Here's what is going on at the JW Mariott in Phoenix this weekend: Wednesday. 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference!

Godaddy 40
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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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What you need to know from the Inc 5000

GreenRope

Inc 5000: Expert Advice You Want to Know. This year, GreenRope ranked number 247 in Inc.'s list of the 500 fastest growing private companies. CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! Here's what is going on at the JW Mariott in Phoenix this weekend: Wednesday. 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference!

Godaddy 40
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What you need to know from the Inc 5000

GreenRope

Inc 5000: Expert Advice You Want to Know. This year, GreenRope ranked number 247 in Inc.'s list of the 500 fastest growing private companies. CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! Here's what is going on at the JW Mariott in Phoenix this weekend: Wednesday. 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference!

Godaddy 40
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What you need to know from the Inc 5000

GreenRope

Inc 5000: Expert Advice You Want to Know. This year, GreenRope ranked number 247 in Inc.'s list of the 500 fastest growing private companies. CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! Here's what is going on at the JW Mariott in Phoenix this weekend: Wednesday. 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference!

Godaddy 40