Content Marketing Survey Highlights Video’s Challenges and Its Effectiveness
Content Standard
MAY 2, 2015
When it comes to content marketing, video is the toughest form of content for marketers to create—and a lack of available resources could be a big part of the problem. According to a recent report from Ascend2, 59 percent of respondents feel video is more difficult to create than other types of content; the second-most challenging forms—webinars/online events and research/white papers—were identified by 50 percent of respondents as “difficult.” The challenges of video can vary, but c
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