Marketing Craftmanship

OCTOBER 9, 2016

The first question we ask prospective clients is, “Do you have a Marketing Plan?”. Most prospects sheepishly acknowledge that they don’t have a formal Marketing Plan. This group earns big points with us for honesty. Some less forthright prospects will claim they do have a Marketing Plan, but when asked to show it to us, this group responds with, “Our plan isn’t written down,” or “It’s being updated,” which really means that they don’t have a plan.

Planning 116

Planning Marketing Plans Work Management Marketing Management 116

Leadspace

OCTOBER 9, 2016

Imagine the following scenario: You’ve got a great B2B product or service (think of your best one), and you’re ready to sell it. You know it’s awesome, you’re confident it works – and damn well. So you call in your best sales rep, give them the full brief, and have marketing produce top-notch material. Then, you instruct your sales rep to step outside your office and start selling it to every pedestrian who walks by dressed in a suit.

Ideal Customer Profiles 69

Ideal Customer Profiles Marketing AI Sales Qualified Leads Lead Ranking 69

i-Scoop

OCTOBER 9, 2016

Big data is a misnomer. It reduces the realities of the continuously growing deluge of data to exactly this aspect: the deluge, the chaos and, last but not least, the volume aspect. In other words: anything that refers to this dimension of ‘big’ At least, that’s still how many people see it, ever since the […].

Digital Transformation 43

Digital Transformation Gartner Internet Marketing Analytics 43

Brandfolder

OCTOBER 9, 2016

In the SAAS world, success is determined by your ability to keep your subscription customers happy. Putting a premium on customer retention has taught us a lot about what customer.

Brand Identity 40

Brand Identity Branding 40

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B2B Marketing Directions

OCTOBER 9, 2016

If you're a B2B marketer, you probably read survey reports on a fairly regular basis. They have become popular marketing tools for companies that provide marketing-related services and/or technologies. Survey reports can be valuable sources of information about marketing trends, practices, and technologies, but they can also mislead. Perhaps more accurately, survey results and reports can make it easy for us to draw inaccurate, or at least unjustified, conclusions.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40