ABM remains a highly credible marketing strategy for B2B marketers and tech brands, despite the changing dynamics of the market & buying behaviors due to the ongoing pandemic.
A year on, with most of APAC implementing a remote working culture, adapting their strategies and business objectives, how can organizations optimize the outcomes of their ABM strategy?
In Episode 1 you can find out:
- Why aligning sales & marketing is crucial
- How traditional marketers can engage with buyers digitally
- How to adapt ABM initiatives in this new ‘remote/hybrid work’ environment and much more…
Learn how to covert accounts and drive sales with intent data in Episode 2.