Thu.Jan 03, 2013

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RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. More productively, the deal also shifted discussion from components within a marketing suite to where marketing systems fit within the larger world of unified customer management.

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3 Digital Marketing Lessons from


As this past holiday season demonstrated, US consumers are heading online to do their shopping in droves. According to comScore , an estimated 39% of U.S. holiday shopping was done via the Internet this year. In this new “e-tail” environment, customer satisfaction is king, and is the perennial ruler. CUSTOMER SATISFACTION IS KING. Why should you care? This information shows.

3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less

B2B Marketing Traction

One of the biggest complaints about LinkedIn is that it takes too much time. Here are three things you can do, in ten minutes or less a week, to begin to engage with your connections on LinkedIn. 1. Answer invitations to connect and reply to direct messages. It’s to your advantage to connect strategically to more quality people. Send a message thanking those you accept for the invitation.

19 Things We Can Learn From Numerous Heatmap Tests

delicious b2bmarketing

Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Heatmaps are roughly divided between mousetracking heatmaps and eyetracking heatmaps. The big majority of companies use mousetracking heatmaps because of it’s price effectiveness. Next, some findings: 1. Image source.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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7 Tips For Social Media Optimization

Sales Prospecting Perspectives

Social Media Optimization (SMO) refers to using social media outlets to increase awareness about your brand/product and increase web traffic. But, SMO is no longer limited to marketing and brand building for organizations, but has grown to encompass many different departments within the organization such as Human Resources, Client/Customer Satisfaction, product development, Business Development and Sales. As these other departments start to realize how to effectively utilize social media channels, SMO is taking a bigger focus within organizations.

How to Pick the Perfect CTA for Every Blog Post


So you want to maximize the conversion potential of your business blog, eh? Well, I don't blame you! Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. And when it comes right down to it, it's all about the calls-to-action (CTAs). Read on if you want to start ensuring that every post you publish has the best CTA it can have. Voila!

Email Best Practice or Recipe for Disaster?

Digital B2B Marketing

You strive to improve the performance of your email marketing. You test exhaustively. You pore over every benchmark and research study. Subject lines, call to action, offer, design, images. You examine everything in your bid for more opens, more clicks, more leads and more sales. Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua.

8 Real-Life Examples of Outbound Marketing Gone Terribly Wrong


Every marketer has had that foot-in-mouth moment (we've even written a whole blog post about some of our most notable ones). But even if those public fails are a sort of rite of passage for those in our industry, part of our jobs is also to try to prevent those embarrassing public faux pas. And you know what makes prevention a lot more difficult? Remember playing Mario Kart when you were a kid?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

6 Strategies to Make Your A/E/C Industry Conference Experience "Social"


Conferences are a common venue for architecture, engineering and construction firms to network, stay up to date on industry knowledge and build a presence within the industry "community." Blog it. After the conference is over, it’s time to pack it up until next year, right? Wrong! It’s time to blog! Use your experience as an opportunity to blog about the event. Capture video.

Marketing Automation—Three Success Tips from John D. Rockefeller

Modern B2B Marketing

by Kelly Waffle When people hear the name, John D. Rockefeller, they usually think of “one of the world’s richest people” or “one of the world’s most successful business people.”  But Rockefeller did not grow up in a wealthy family.  In fact, his father was a “pitch man” who would be gone for months at a time selling cancer treatments from town to town.  If a young John D. The rest is history.

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Should CMO stand for Cheap Marketing Officer?


Photo credit: Images_of_Money. I’m cheap. There. said it. Some people don’t like the word  cheap. They’d rather be  frugal or  thrifty. Not me. Those are $2 words when a ten-cent word like  cheap fits me just fine. I don’t spend money on anything unless I think it’s important. more and more, I think this is how we need to approach marketing. Or heavy advertising.

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Enough is enough. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Comments Oh, yes please. This guy drives me bananas! Luckily he's not on. by tianakai Related Stories Happy New Year, Twitter-style. A {growtoon}. Papal account. A {growtoon}. Marketing MD. A {growtoon}. Finally, we have an answer. A {growtoon}.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

The 7 Traits of Successful Salespeople

Sales Intelligence View

As you prepare for a successful 2013, make sure you’re hiring and encouraging the right personality traits in your sales team. . 1. Modesty. According to a survey conducted by Harvard Business School , “91 percent of top salespeople had medium to high scores of modesty and humility.” ” In sales, we get rewarded by achievement. Confidence. Louis University. Preparedness.

Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”

Marketing Action

We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty. What we came out with were some telling trends, and straight talk about how to become a Top Performer. Here’s the scoop on what SMBs are doing right now: SMBs are active marketers. SMBs believe in the personal touch.

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Book Review: What to Expect When You’re Expressing: APE Delivers

B2B Marketing Unplugged

What do you do when your publisher can’t figure out how to fill an order for a few hundred  e-copies of your book? You break up with them and publish the next book yourself. And once you do that, if you’re Guy Kawasaki , you write another book about what you learned about self-publishing. APE, which stands for Author, Publisher, Entrepreneur is more than an oddly-named how-to guide. Oh dear.


How to Develop Great Content that Generates Demand


Relevance is the key to creating content for demand generation that impacts lead generation, lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service. Not all prospects are ready for this content or trust your company’s information. Instead, you must create multiple pieces of content relevant to buyer roles and buyer stages, enticing a lead to engage with your content multiple times during the buying cycle. The content someone finds relevant changes as they move through the process. News & Notes

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Marketing Resolutions for 2013

Client Bridge

The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Produce a video in the first quarter of 2013 and post it on YouTube. Video content communicates a story better than almost any other form of content. Become an active contributor to social media by posting articles to your company’s social channels. - An active and helpful social presence can grow your reach and help promote your best content. Enhance your design skills.

Great list of awesome Marketing Blogs

The New Strategist

You’ll likely want to find & bookmark all of these: Embedded from the Pardot Blog. marketing blogs blogging business social media

What eMagine Customers are Saying: Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Jeff Kubick, Vice President, Marketing at DSCI Corporation , Greater Boston Area. “Emagine did a great job for AbleBridge.