Wed.Mar 25, 2015

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4 Tips to Power up Prospecting in 2015: #2 Commit to It!

ViewPoint

'In part 1 of this series, I introduced Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. After listening to his captivating and insightful presentation at the 2015 Virtual Sales Kickoff , I asked him if I could share his “4 Tips to Power Up Prospecting in 2015”: Part 1: Tip #1 Believe it works.

Tips 231
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Isabelle Guis, Egnyte CMO: How to Achieve Real Time ROI with Data Analytics and Strategy

Crimson Marketing

'Data analysis is fast becoming one of the most important strategic tools in the marketer’s tool chest. Understanding the profiles and behaviors of your existing customers and anonymous potential buyers is mission critical marketing intelligence. What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well.

CMO 196
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3 Red flags to identify unsavory SEO agencies

Biznology

'Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. Many business owners are aware that SEO is important to their company, but they might not fully understand why or how. This provides illegitimate businesses selling “SEO” an opportunity to profit from their lack of understanding. There are specific red flags to spot these companies, even if you’re not familiar with the technicalities or nuances of SEO.

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Why You Should Be Building Trust, Not Traffic

Convince & Convert

'I have a friend in SEO who consistently pumps out posts about strategies to drive “massive traffic” to your blog or website. As any experienced marketer knows, nearly all of this traffic is represented by people who take a quick glance at a link and then never come back again. They are little more than tourists to your site. When I asked him why he put so much emphasis in this area, he replied, “Where there’s traffic, there is hope.”.

Traffic 168
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Adobe Experience Cloud Blog

'Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. Different initiatives also involve different goals. So how do you, as social marketer, manage all the broad initiatives without cluttering the company page and inundating your entire audience with irrelevant posts?

Relevance 105

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Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.

EMagine B2B Blog

'If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” The masthead image within this email featured a cell phone, with the first new feature mentioned in the first paragraph referring to three new “Mobile App Analytics” reports now available within Google Analytics.

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8 Great Marketing Blogs You Probably Don't Follow (But Should)

Hubspot

'In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). While these blogs deserve the recognition and readership they''ve cultivated, many people assume that those are the only places you should go for original, quality marketing ideas.

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March Madness: Battle of the Lead Gen Channels Round 2

SnapApp

How’s your March Madness bracket doing? Did you pick all the right teams, or are you already out of the running? Here on the SnapApp blog, we’re gearing up for Round 2 of our Battle of the Lead Gen Channels. Did you vote in Round 1 ? If so, I hope your favorite channel is still in the running! If not – there’s no time like the present to get in on the action.

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7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

'The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They''re capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Under the Hood: SnapApp’s Spring Release

SnapApp

If you're a SnapApp customer and haven’t already noticed, the SnapApp Spring Release is here! Our latest release includes some BIG changes, including a freshly organized platform and an all-new builder. Wondering what to expect the next time you login? We’ve included a list of the biggest updates below to help acquaint you with the new layout. The Platform.

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An Introductory SQL Tutorial: How to Write Simple Queries

Hubspot

'Ever heard of the computer language called SQL? You may have heard about it in the context of data analysis, but never really thought it would apply to you as a marketer. Or, you may have thought to yourself, "That''s for the really advanced data users. I could never do that.". Well, you couldn''t be more wrong! The most successful marketers are data-driven, and one of the most important parts of being data-driven is being able to collect data from databases quickly.

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The Face-Off: Does Your Organizational Structure Embrace Content Measurement?

Content Standard

What makes me happy? Well, hockey and content marketing are just two topics among many. Give me an opportunity to put them together in the same conversation? Yes, please. So let me take a moment to tell you about a few parallels I see between the two: You work for an organization. Organizations are made up of various departments. Each department creates content in some shape or form.

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13 Great Guides to Growing Your Blog Audience

Webbiquity

'You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. The longer answer(s) are presented below. Why isn’t your blog attracting a higher level of traffic?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Broken State of B2B Mobile Marketing

Content Standard

Smartphone usage has never been higher, but business-to-business marketers are still failing to get their B2B mobile marketing efforts off the ground. A report from Regalix found nearly 80 percent of B2B marketers do not have an exclusive content strategy for mobile. Only one-third of marketers had incorporated mobile as part of their content distribution plan at all—even as 78 percent admit mobile apps are somewhat or very important.

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The Anatomy of a Successful Facebook Post

Hubspot

'When it comes to using Facebook for business, many people wonder what the secret for success is. What kinds of posts get the best results, and how can you increase engagement? Are there things you should be doing that you’re not? While there is no one single right way of creating a perfect post, there are some best practices you can follow to help make your posts more successful.

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More Than Quizzes: 3 Types of Interactive Content that Drive Leads

SnapApp

These days, when we hear about interactive content, it’s almost always in the context of the almighty quiz. Sure, quizzes are great - we live them, love them, and share them. But they’re not the be-all-end-all of interactive content. We shared three of our favorite types of interactive content that generate leads over on the Content Marketing Institute’s blog. 1.

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Planning A Successful Holiday Marketing Campaign [Webinar Recap Part 3]

SnapApp

The third and final part of this webinar recap series is a crash course in setting up your holiday campaign for success. If you missed them, revisit Part 1 to learn how to connect your brand to a holiday and Part 2 to choose the right holiday content. Now, we’re going to put some of those ideas to work. We’ll select a holiday, scope out the work, choose the content type, and nail the logistics.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.