Tue.Apr 26, 2016

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Teradata Sells Its Marketing Applications Business for $90 Million

Customer Experience Matrix

Teradata announced on Friday that it had signed a deal to sell its marketing applications business for $90 million to private investment firm Marlin Equity Partners. The company had announced plans to sell the business last November. The sale involves the former Aprimo, eCircle, FLXone data management platform, and other cloud-based marketing products.

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The New Normal – Responsive Design

ANNUITAS

According to a recent post in Litmus , the 10 most popular email clients have been listed for 2015. As an email developer, I can understand and respect the results of this study. It’s no surprise that four out of the top five clients allow for a great mobile experience when viewing emails. More emails each year are being opened on the mobile platform, and the numbers don’t lie.

Design 140
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The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Despite this, many B2B marketers struggle to progress on Twitter and demonstrate any significant results on the platform.

Twitter 135
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What “Industry Presence” is — and Why It Matters to Online Visibility

Webbiquity

This post originally appeared on WPOinc. The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of?

Domain 126
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Launching your social campaign with guns blazing!

Biznology

When I have a client that needs something launched in a big way I go at it with guns-blazing, concurrently pimping their social networks using ManageFlitter, buying followership if their Twitter following is pathetic using FastFollowerz, sort out a following strategy based on keywords and hashtags using SocialOomph , then jump headlong into influencer and blogger research using GroupHigh , Audienti, and InkyBee.

Campaigns 119

More Trending

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Beyond the Blog

Contently

The SXSW program is always a great barometer of dominant buzzwords. Take “content marketing.” Four years ago, there were only a handful of content marketing panels, and they were all cordoned off at a Sheraton a mile from the convention center. This year, the term appeared nearly 1,200 times in the schedule. By comparison, “synergy” only got 18 mentions.

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How Do Audiences Assess Your Marketing Content?

Marketing Insider Group

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Of course. Makes sense. But what exactly does this mean — in practice? I invite you to collaborate in this real-time case example. I have a video for you to view, assess, […]. The post How Do Audiences Assess Your Marketing Content?

Content 115
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The Real Way to Get More Customer Feedback

Convince & Convert

Last week I was in Nashville speaking at Marketing United , a fantastic event run by Emma , one of my sponsors and the company that powers our email program here at Convince & Convert. NOTE: I talked about this lesson first on Snapchat, as part of my new “ Baer In The Woods ” series. A few times a week, I create a Snapchat story with advice about digital marketing and customer service.

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Four Problems With Account-Based Marketing

Marketing Insider Group

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog posts and sales pitches. It has lead to a lot of spirited debate at here at ANNUITAS and in my professional circles — and not […]. The post Four Problems With Account-Based Marketing appeared first on Marketing Insider Group.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Exclusive Interview with Jonathan Martin, CMO of Pure Storage

Crimson Marketing

The post Exclusive Interview with Jonathan Martin, CMO of Pure Storage appeared first on Crimson Marketing.

CMO 100
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Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

Adobe Experience Cloud Blog

Author: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads? (Where are my Star Trek fans?). As marketers, it’s no longer enough to be building the best communication with sales ; it’s vital that we deliver the highest quality prospects to the sales team and reduce the amount of time spent on unqualified inquiries.

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The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark

Brandpoint

Crafting the perfect Facebook post is like cooking the perfect over-medium fried egg — easy to get it close but difficult to master. It doesn’t require a great deal of skill to post something on Facebook or fry a perfect over-medium egg, but to do it well, there are some things you need to really pay attention to. But so-help-me Mark Zuckerberg, I will never stop trying.

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Living Proof That Defense Contractors Can Rock at Social Media

Convince & Convert

Social Media Targeting. Raytheon is a technology and innovation leader specializing in missile defense, civil government, and cybersecurity solutions. With an astonishing $23 billion in sales and 61,000 employees worldwide , they have established an impressive presence in the field of national security. So why would a business such as Raytheon need social media?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Most Valuable Publishers

Contently

When most athletes announce their retirements, they wipe away tears during a press conference and answer banal questions from beat reporters. When Los Angeles Lakers star Kobe Bryant told the world he was going to hang up his Nikes for good, he wrote a poem. What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans

Press 66
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Tips for Optimizing Google’s Knowledge Graph Box for Your Brand

Kapost

Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? In short, Knowledge Graph Optimization (KGO, which is a subset of SEO) allows you to control more of the first-page real estate within Google search results f

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4 Content Marketing Strategies for Quality Leads

PureB2B

Attracting business prospects highly involves content marketing , as it is the most effective way to produce a steady stream of quality B2B leads for your sales funnel. Prospects are only as valuable as the customers they will become, which makes it important that content appeals to, delights, and engages the types of leads that will convert prospects into paying customers.

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How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey

Hubspot

By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online. But have you really adapted your marketing plan to match the way today's customers shop and buy? Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. 71% start with a generic search query (they're looking for a topic,

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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4 Content Marketing Strategies for Quality Leads

PureB2B

Attracting business prospects highly involves content marketing, as it is the most effective way to produce a steady stream of quality B2B leads for your sales funnel. Prospects are only as valuable as the customers they will become, which makes it important that content appeals to, delights, and engages the types of leads that will convert prospects into paying customers.

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5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies

Content Standard

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. Today, it boasts over 100 million monthly active users, predominantly women. Virtual scrapbooking has transformed a decades-old DIY “cut-and-paste” craft into a communal experience. But where do brands fit into this ecosystem?

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Generate Quality B2B Leads With These 4 Content Marketing Best Practices

PureB2B

Attracting business prospects highly involves content marketing, as it is the most effective way to produce a steady stream of quality B2B leads for your sales funnel. Prospects are only as valuable as the customers they will become, which makes it important that content appeals to, delights, and engages the types of leads that will convert from prospects into paying customers.

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Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today

SnapApp

Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. . Communication habits are changing. We want bite-sized, to-the-point content, preferably on-demand. As a result, audience insight, appropriate timing, and on-point messaging has never been more important in marketing.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Introducing the Worst Buzzword Ever: #Crexecution

Vidyard

Marketers complain all the time that creativity gets killed by too many processes, but creativity let loose often loses track of what the end goal truly is. Yes, it’s possible to be too creative, too cute, and in the process, create campaigns that are far too complex to execute properly. The same way, if you don’t let your creativity flag fly at least a little, the results will be boring, and probably won’t be any more successful.

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B2B Marketing Strategies that Raise Visibility and Win New Business

Hinge Marketing

To make the kinds of strategic decisions that will grow their firms, professional services executives continually have to play budget tug-of-war: what stays? what goes? That’s why when it comes time to making marketing spend decisions, it’s critical to know what B2B marketing strategies really contribute to new business growth. In a recent Hinge study on Visible Experts℠ , we found that B2B marketing strategies that raise the spectrum of visibility are the most effective at bringing in new busin

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User Spotlight: How BeastMetals Grew with the Help of JotForm

JotForm

Right from their shop in Sacramento, California, BeastMetals creates and ships some of the craziest workout equipment in the country.Owner, Alex Reynaga, started the company a few years ago after he built a piece of equipment for his daughter and others asked her where she got it. After that, the re.

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The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark

Brandpoint

Crafting the perfect Facebook post is like cooking the perfect over-medium fried egg — easy to get it close but difficult to master. It doesn’t require a great deal of skill to post something on Facebook or fry a perfect over-medium egg, but to do it well, there are some things you need to really pay attention to. But so-help-me Mark Zuckerberg, I will never stop trying.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Win Magic: The Seven Habits of Highly Effective Value / ROI Selling

The ROI Guy

What if you had the secret sauce to win more than half of all your forecasted deals? A recent study by CSO Insights says you can increase win rates almost 40% by elevating your Value / ROI Selling capability to Great. This means significantly less deals lost to “No Decision” or going with the competition. So how do you accomplish such a competitive advantage and sales performance boost?

ROI 43
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8 Reasons Super Specialized Companies Should Embrace Inbound

Hubspot

“People don’t shop for our products online.”. I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Most have expensive custom products with long sales cycles and apply to a very narrow customer base.

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5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies

Content Standard

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. Today, it boasts over 100 million monthly active users, predominantly women. Virtual scrapbooking has transformed a decades-old DIY “cut-and-paste” craft into a communal experience. But where do brands fit into this ecosystem?