Mon.Nov 17, 2014

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Lead Nurturing: You can’t automate trust

markempa

'Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book. If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others.

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8 Ways to Motivate Salespeople to Follow Up Inquiries

ViewPoint

'Corporate growth, good and bad, can be traced to sales lead follow-up i. Marketers keep thinking it is common sense for sales representatives to follow up all inquiries given to them. After all, what is the alternative? Cold calling? But alas, as Voltaire said, “Common sense is not so common.”. So we are left with motivating them to do the obvious and not give up.

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The Top 200 Content Marketing Brands And Influencers

Marketing Insider Group

'One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” on the topic. It is human nature to look for validation, expert advice and insights from those who understand a topic and seem to know what they are talking about. This is true in just about any major decision, including who we buy from.

PageRank 219
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Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

'“If we can’t turn it into something we can easily understand and move on, then it really doesn’t matter.” So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. Whether that means monitoring the performance of a campaign launch, listening in to thwart a potential PR crisis, or comparing customer sentiment to that held for competitors, Pernille heralds in “Generation 3” of social media stra

CMO 178
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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3 Big trends converging for big branding opportunities

Biznology

'The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. There are 3 major trends that are connnected, which can offer high potential opportunities to strenthen brands in the future: (1) the emergence of Millennials and how they will shape our future, (2) the growing interest in social purpose initiatives, driven by Millennials, and (3) how startups, most often created by Millennials, will be the primary source for economic growth

Trends 154

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[Infographic] The 3 Rs of Content Marketing

Adobe Experience Cloud Blog

'Author: Ellen Gomes Every content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece of content — from ideation to completion. So you know that after you’ve traveled that path, and created great content you don’t really want it to fall flat, like a soda left out on the counter.

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Email Deliverability: Email Permission Best Practices

SugarCRM

'The post Email Deliverability: Email Permission Best Practices appeared first on Salesfusion.

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Why Should Marketers Change To Google Tag Manager?

EMagine B2B Blog

'Google Tag Manager Is A Tag Management System That Was Developed With The Marketing Person In Mind. Let’s start with a little history, Google Tag Manager (GTM) was designed to allow marketing people to easily manage measurement tags for Google Analytics, Google Adwords and more, and to remove the need for a developer to add tags and code to the website.

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4 Creative Ways to Make Your Website More Personalized

Hubspot

'We''re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name. Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon''s algorithm think you''d like, and you can''t open up an email without it saying, "Hi [First Name].

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Webinar Recording: Optimizing your Marketing Strategy for a Mobile World

LeadSquared

The webinar on “Optimizing your Marketing Strategy for a Mobile World” conducted by Nilesh Patel and Meenu Joshi raised a number of interesting questions. The enthusiasm shown by the attendees is definitely encouraging. Those of you who missed it, here’s a summary of some of the questions asked during the webinar. View the Recording.

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How to Structure a Marketing Team of Any Size

Hubspot

'A few hours after giving my session at INBOUND 2014 on how to build an inbound team, a colleague of mine told me there was one slide in my presentation that caused around 80% of the audience to stand up and take pictures with their phones. The slide illustrates exactly how marketing leaders should structure their teams in different team sizes and stages.

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Squirrel! How to Capture a Consumer’s Attention

Brandfolder

What should you actually be doing right now? If you’ve carefully set aside time to read articles like this for professional development, bravo! But if you’ve drifted over to this.

40
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Top Reasons You Need a CRM

GreenRope

The top 3 reasons you don’t have a CRM - and why you need one. By Alessandra Ceresa. CRM isn’t new, yet so many businesses still aren’t embracing their need for a CRM platform. With CRM being so important and a hot topic of discussion, why have so many companies not yet invested in such platforms? A few reasons come to mind: “CRM is too much for my business.

CRM 40
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Better Collaboration Tools Are Needed to Unify Marketing and Sales Efforts

Content Standard

Only 10 percent of companies feel their marketing and sales efforts are completely coordinated, even though 40 percent believe this coordination is critical to increasing conversion rates, according to a survey from Corporate Visions. These trends reveal a disconnect between what businesses want from their marketing and sales and what they’re lacking in terms of effective collaboration tools.

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Top Reasons You Need a CRM

GreenRope

The top 3 reasons you don’t have a CRM - and why you need one. By Alessandra Ceresa. CRM isn’t new, yet so many businesses still aren’t embracing their need for a CRM platform. With CRM being so important and a hot topic of discussion, why have so many companies not yet invested in such platforms? A few reasons come to mind: “CRM is too much for my business.

CRM 40
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5 Beautiful Coffee Packaging Designs

Brandfolder

Let’s face it: sometimes it’s impossible to get out of bed without a solid caffeine fix. But how do you choose your brand of joe?

Design 40
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Top Reasons You Need a CRM

GreenRope

The top 3 reasons you don’t have a CRM - and why you need one. By Alessandra Ceresa. CRM isn’t new, yet so many businesses still aren’t embracing their need for a CRM platform. With CRM being so important and a hot topic of discussion, why have so many companies not yet invested in such platforms? A few reasons come to mind: “CRM is too much for my business.

CRM 40
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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10 Helpful Tips for Choosing and Using Fonts

Hubspot

'When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography? Most people often forget that typography plays a crucial role in the success of a new design. With so many choices, choosing the "right" one can feel overwhelming. But the good thing about fonts is that a little bit of knowledge goes a long way.

Tips 61
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Top Reasons You Need a CRM

GreenRope

The top 3 reasons you don’t have a CRM - and why you need one. By Alessandra Ceresa. CRM isn’t new, yet so many businesses still aren’t embracing their need for a CRM platform. With CRM being so important and a hot topic of discussion, why have so many companies not yet invested in such platforms? A few reasons come to mind: “CRM is too much for my business.

CRM 40
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This Article is About Content Marketing ROI…So What?

Content Standard

As a manager and, more specifically, a content marketer, I take great pride in two very simple words (or one very simple question): So What? I attribute this very question to my own personal career growth over the years. It has allowed me to push myself and my team to understand the real importance of a statistic or result, which is the business impact.

ROI 40
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Top Reasons You Need a CRM

GreenRope

The top 3 reasons you don’t have a CRM - and why you need one. By Alessandra Ceresa. CRM isn’t new, yet so many businesses still aren’t embracing their need for a CRM platform. With CRM being so important and a hot topic of discussion, why have so many companies not yet invested in such platforms? A few reasons come to mind: “CRM is too much for my business.

CRM 40
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Top Reasons You Need a CRM

GreenRope

The top 3 reasons you don’t have a CRM - and why you need one. By Alessandra Ceresa. CRM isn’t new, yet so many businesses still aren’t embracing their need for a CRM platform. With CRM being so important and a hot topic of discussion, why have so many companies not yet invested in such platforms? A few reasons come to mind: “CRM is too much for my business.

CRM 40
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Top Reasons You Need a CRM

GreenRope

The top 3 reasons you don’t have a CRM - and why you need one. By Alessandra Ceresa. CRM isn’t new, yet so many businesses still aren’t embracing their need for a CRM platform. With CRM being so important and a hot topic of discussion, why have so many companies not yet invested in such platforms? A few reasons come to mind: “CRM is too much for my business.

CRM 40
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Top Reasons You Need a CRM

GreenRope

The top 3 reasons you don’t have a CRM - and why you need one. By Alessandra Ceresa. CRM isn’t new, yet so many businesses still aren’t embracing their need for a CRM platform. With CRM being so important and a hot topic of discussion, why have so many companies not yet invested in such platforms? A few reasons come to mind: “CRM is too much for my business.

CRM 40
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Top Reasons You Need a CRM

GreenRope

The top 3 reasons you don’t have a CRM - and why you need one. By Alessandra Ceresa. CRM isn’t new, yet so many businesses still aren’t embracing their need for a CRM platform. With CRM being so important and a hot topic of discussion, why have so many companies not yet invested in such platforms? A few reasons come to mind: “CRM is too much for my business.

CRM 40
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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Top Reasons You Need a CRM

GreenRope

The top 3 reasons you don’t have a CRM - and why you need one. By Alessandra Ceresa. CRM isn’t new, yet so many businesses still aren’t embracing their need for a CRM platform. With CRM being so important and a hot topic of discussion, why have so many companies not yet invested in such platforms? A few reasons come to mind: “CRM is too much for my business.

CRM 40
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Top Reasons You Need a CRM

GreenRope

The top 3 reasons you don’t have a CRM - and why you need one. By Alessandra Ceresa. CRM isn’t new, yet so many businesses still aren’t embracing their need for a CRM platform. With CRM being so important and a hot topic of discussion, why have so many companies not yet invested in such platforms? A few reasons come to mind: “CRM is too much for my business.

CRM 40
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Top Reasons You Need a CRM

GreenRope

The top 3 reasons you don’t have a CRM - and why you need one. By Alessandra Ceresa. CRM isn’t new, yet so many businesses still aren’t embracing their need for a CRM platform. With CRM being so important and a hot topic of discussion, why have so many companies not yet invested in such platforms? A few reasons come to mind: “CRM is too much for my business.

CRM 40