Sun.Aug 30, 2020

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How to Engage with Marketing Technology Buyers – Research Deep Dive

Inbox Insight

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. A good reputation within your industry puts you in good stead, but truly engaging with prospects takes a measured approach with great communication and even better content. If you want to reach the right people , generate leads and convert these leads into sales , it’s crucial to know how your audience think.

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How to Repurpose Your Existing Content for ABM

The ABM Agency

Account-based marketing takes a significant amount of effort. Worth it? Absolutely. But a lot of manpower? Definitely. This is especially true if you’re a B2B company creating content to push specific accounts down the sales funnel—from the awareness stage through the final evaluation stage. On average, it takes about 40 different pieces of content to execute a true ABM campaign.

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How a SaaS Company Increased ABM Conversions by 12x Using DealSignal

DealSignal

A solution so powerful, we can’t tell you the full story With complete and accurate data on your total audience, you can create highly-targeted ABM messages that convert at higher rates and drive more revenue. We interviewed the Marketing Manager at one of our SaaS customer companies to discuss how DealSignal helps him: Continually discover fresh, accurate contacts that match micro-targeted ICPs Increase ABM campaign engagement and lift conversions 12x Achieve 100% TAM coverage & significa

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August 2020 System Updates

GreenRope

August 2020 System Updates. Every month we add new features and updates to the GreenRope system based on your feedback. Here are all the updates and new features we added in August: Invoice Updates: Higher Values Accepted. When creating an invoice you can now increase the quantity of any line item to go up to 10 million. Interested in learning more about invoicing and ecommerce opportunities within GreenRope?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Title Tags SEO: When to Include Your Brand and/or Boilerplate

Moz

Posted by Cyrus-Shepard If your websites are like most, they include a fair amount of extra "stuff" in the title tags : things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair, most sites do. Alternatively, could it help your SEO to actually include less information in your titles?

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How to Curate Content for Microlearning

Scoop.it

Creating online courses doesn’t need to be a stressful, time-consuming process. Two concepts that have a large return for a small investment are microlearning (the art of creating small, “bite-sized” courses) and content curation (the practice of leveraging pre-existing content that was either created either by you or another author). When these practices are combined, curated microlearning content offers your audience exactly what they need, in a process that is quick and efficient for bo