Tue.Aug 26, 2014

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Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 3:

ViewPoint

'Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the world of sales, marketing and lead generation, as they share their insight in response to the following questions: Are companies wise to invest money and time to pre-qualify inbound leads from marketing automation systems that have been assigned a “perfect” l

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20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

'Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance.

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity

'Guest post by Ariel Applbaum. Historical Lessons. There is an old adage that says “those who do not learn from history are doomed to repeat it.” So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? My answer is certainly–yes!

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HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

'HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses seem about in line. A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Do Content Marketers Need To Have Writing Skills?

Marketing Insider Group

'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. The post was inspired by both my own challenge of filling the role inside a large enterprise brand. It was also based on the large number of times I have been asked this question, especially recently, by mostly large brands.

More Trending

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The ABC’s of Great Blogging: Be Original and Offer Insight

Writing on the Web

'Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules : “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you.

Rules 171
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Maximizing Event Effectiveness 3 Ways

ANNUITAS

'Fall is on its way and that means industry events season is about to start. This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on. It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events.

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3 Ways to Create Amazing Interactive Content

Convince & Convert

'It’s time for marketers to wake up and learn that if you are not interacting with your audience, you will be ignored. No one wants to be ignored, right? So hold on to your lunch, as we are about to explore the top 3 interactive techniques that will WOW your audience. 1. Interactive Video Marketing Interactive video marketing differs from “normal static video advertisements” by providing your audience with the choice of interacting with the video instead of simply just watching.

Content 167
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Why You Need an Editorial Calendar for Social

Adobe Experience Cloud Blog

'Author: Maggie Jones In our experience, companies tend to have one of two problems with social marketing : 1) they can’t think of anything to post, or 2) they’ve got so much material that they overwhelm their audiences — which means that their brilliant messaging and razor-sharp wit gets lost in the noise. Regardless of which category your company falls into, an editorial calendar is what you need.

Marketo 105
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Would You Rather Give Up Your Work Life or Your Personal Life?

Convince & Convert

'Image via BigStockPhoto.com Clearly, having to choose between giving up your work or personal life is an unfair decision. Yet it’s an unfortunate reality that many employees around the world are faced with. We spend hours commuting to and from offices, we work nights, we give up weekends to finish up projects, and we use vacation time as a form of “catch up.

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Learn from the marketing brilliance of the ALS Bucket Challenge

Leading Results Rambings

'It’s everywhere, dominating your Facebook news feed and your TV screen. You cannot get away from it because from George Bush to Lady Gaga, everybody is doing it. The ALS bucket challenge has managed to leverage social media to raise awareness and massive donations ($80 Million as of yesterday). But why has the ALS Bucket challenge been so successful?

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How to Turn Your Website into an ROI Machine

SugarCRM

'The post How to Turn Your Website into an ROI Machine appeared first on Salesfusion.

ROI 85
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How to Get People to Read Your Entire Blog Post

Hubspot

'Once upon a time, you wrote an article. It was a good one. It took you four and a half hours, required a ton of research, and maybe cost you a very late night. After you wrote the article, proofread it, edited it, added images, and published it, you felt good about yourself. Clicking the “publish” button gave you a huge sense of satisfaction.

CPL 60
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Data Hygiene

SugarCRM

'The post Data Hygiene appeared first on Salesfusion.

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Learn the 10 Principles of Design From These Gorgeous Posters

Hubspot

'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. What makes a design good or bad? Design -- whether for advertising, packaging, or even the web -- is a subjective form. But there are some basic principles that many designers adhere to, and knowing these core ideas will give you the power to either follow or break the rules (if you have a good reason to).

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7 Skills New Marketers Need to Succeed

Buzz Marketing for Technology

'The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals.

Marketing 219
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Millennials Asked, Mike Volpe Answered: Career Advice From HubSpot's CMO [Video]

Hubspot

'Wouldn''t it be nice to graduate from college knowing exactly what your passion is, or how to live and act in the business world? The exciting and terrifying truth is that most of us throw our caps and tassels in the air without knowing our path, our passions, and how to successfully jumpstart our careers. We want -- and desperately need -- support, advice, and guidance.

CMO 54
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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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CMO Spotlight: Judith Sim, CMO, Oracle Corp.

LEADership

'“Social marketing has changed everything”. …states Judith Sim, CMO of Oracle Corp. in no uncertain terms. Let’s put that into the context of B2B marketing and examine what really has changed, how, and what we as marketers need to do to adapt. In this next edition of the CMO Spotlight, I have summarized Sim’s viewpoint on the changing industry landscape and key takeaways from a demand generation perspective.

CMO 69
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MarTech Conference Brings Out the Best in Marketing Tech

Vidyard

In returning from the MarTech conference in Boston, I have to share the great news with everyone: Marketing Technology is a legitimate and increasingly recognized discipline! Yes, it’s true!! If you’re reading this, you likely already know that, but the MarTech show was a great place to see it in action and to validate just how far the industry has come.

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Content Marketing Trends [Webinar Recording and FAQs]

LeadSquared

Our last webinar, “Content Marketing Trends” conducted on 22.08.2014 saw quite a bit of participation from the audience end. Many interesting questions were asked; we have tried to compile them here for others to benefit as well. If you were unable to attend the webinar, you can access the recording here any time. You can access our past webinars as well.

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8 Clever Ways to Triple Your Content Output (and Traffic)

Hubspot

'We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Unfortunately, the sudden flood rarely happens. Too often, our ideal customers don’t find the content we release on our blogs. Why? We hit "publish" and hope that people will come find us -- but they don''t even know we''ve released something new.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.