Marketing Insider Group

DECEMBER 7, 2015

Your headline is often the first, and sometimes the only, chance to get your target customer’s attention. No matter how great your content may be, if your headline isn’t compelling enough for your prospects and customers to want to click through, it won’t get read or shared. So what makes a killer title? The most […]. The post How To Create Headlines That Grab Attention And Convert appeared first on Marketing Insider Group.

Marketing Prospects 126

Marketing Prospects Content Marketing Content Marketing 126

Crimson Marketing

DECEMBER 7, 2015

Marketing systems have profoundly changed due to modern marketing technology (martech), which has finally opened a window to understanding consumer sentiment, and has lit a path to achieving marketing ROI. Some say this has diminished the importance of creativity—long believed the ‘secret sauce’ to powerful marketing. Mike Linton, CMO of Insurer and Insurance Financial Services provider Farmers Insurance, has a cooler mind on the matter.

CMO 109

CMO Creativity Advertising Agencies ROI 109

Convince & Convert

DECEMBER 7, 2015

You’ve probably been hearing more about Snapchat as a platform for marketers to explore, and for good reason—Snapchat is driving more than 6 billion daily video views, all from mobile devices. 6 billion views (with a b). Let that sink in for a second. That’s massive. By comparison, Facebook has 8 billion daily video views and YouTube roughly 4 billion.

Brand Identity 111

Brand Identity Branding Mobile Marketing Youtube 111

xiQ

DECEMBER 7, 2015

Yes, we’re about to talk about hobbits, dwarves, mythical creatures, wizards, epic battles, and talking trees in a post about business practices. (And, yes, we know it’s “Star Wars” season. But we happen to have just rewatched LOTR.) Just go with it. At about the fifth or sixth time through the “Lord of The Rings” trilogy, some things become very clear.

Business 62

Business Planning Spending Course 62

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

DECEMBER 7, 2015

What’s the secret to building a thriving community on Instagram? It’s not exactly an easy question to answer. But I’m sure you follow an account that has thousands, if not millions, of followers who are engaged and interacting with every post the account shares. But how did they do it? Do they know something about Instagram marketing that you don’t?

Communities 110

Communities Ad Building Tagging Tactics 110

LeanData

DECEMBER 7, 2015

Dinner parties usually are where good stories are told. But here’s a case of where one of the best stories in business today actually had its beginning at a social gathering. In 2003, Bev Burgess was the host of a get-together in London. As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn.

Account Based Marketing 63

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 63

Hinge Marketing

DECEMBER 7, 2015

Hinge has just released a new study on referral marketing that takes the research on this important topic to the next level. It contains some revelations about how referrals actually work in the real world. Let’s set the scene. Why This Study? Why Now? We’re curious—especially when it comes to what matters most to our clients. Our 2015 Professional Services Marketing Priorities Study found that trying to generate more referrals was the number one planned marketing initiative fo

Studies 51

Studies Planning Work Management Marketing Management 51

xiQ

DECEMBER 7, 2015

Yes, we’re about to talk about hobbits, dwarves, mythical creatures, wizards, epic battles, and talking trees in a post about business practices. (And, yes, we know it’s “Star Wars” season. But we happen to have just rewatched LOTR.) Just go with it. At about the fifth or sixth time through the “Lord of The Rings” trilogy, some things become very clear.

Business 48

Business Planning Spending Course 48

TaylorMadeIn KEW

DECEMBER 7, 2015

After more than 25 years working in a corporate environment, I recently took a huge step by turning my passion and expertise for B2B marketing into my own business where I can #BetheBoss. So it’s been with real interest that I’ve been reading the LinkedIn series of posts where professionals share how they embrace the entrepreneurial mindset – see the stories here then write your own (please be sure to use #BeTheBoss in the post).

Network Marketing 48

Network Marketing Planning Consulting Ideal Customer Profiles 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

DECEMBER 7, 2015

Kurt Vonnegut was not a copywriter. but he could have been. That's what dawned on me after reading "How to Write with Style," an essay Vonnegut published in the 1985 anthology, How to Use the Power of the Printed Word. In it he outlines the eight rules for great writing -- rules that can be applied to any type of writing, including copywriting. How's this possible?

Copywriting 46

Copywriting Rules Landing Pages Paper 46

Content Standard

DECEMBER 7, 2015

I can’t remember the last time I watched TV without my phone by my side. Every few minutes, I’ll pick it up, scroll through social media, put it beside me, and continue watching my show. This routine not only takes place during the commercial, but also during the show. I admit, too, that while I’m watching a show without any breaks, I’m still checking my phone just as often.

Planning 42

Planning Paid Search Agency Advertising Agencies Marketing & Strategy 42

Brandfolder

DECEMBER 7, 2015

*__This guest post was written by [Creative Market]([link] a platform for handcrafted, mousemade design content from independent creatives around the world.__* Branding is a key part of success for any.

Brand Identity 40

Brand Identity Branding Creativity Design 40

Convert

DECEMBER 7, 2015

I’ve gotten into designing websites with user experience testing as my focus initially and evolved my process into making design decisions based on analytics as well. Both are rich with insights that can’t be overlooked, but A/B testing is a third pillar of actionable insights that I’ve grown to love. I have recently been able.

Design 40

Design Marketing Websites Analytics Process 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

LeanData

DECEMBER 7, 2015

Dinner parties usually are where good stories are told. But here’s a case of where one of the best stories in business today actually had its beginning at a social gathering. In 2003, Bev Burgess was the host of a get-together in London. As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 40

Content Standard

DECEMBER 7, 2015

I can’t remember the last time I watched TV without my phone by my side. Every few minutes, I’ll pick it up, scroll through social media, put it beside me, and continue watching my show. This routine not only takes place during the commercial, but also during the show. I admit, too, that while I’m watching a show without any breaks, I’m still checking my phone just as often.

Planning 40

Planning Paid Search Agency Advertising Agencies Marketing & Strategy 40

LeanData

DECEMBER 7, 2015

Dinner parties usually are where good stories are told. But here’s a case of where one of the best stories in business today actually had its beginning at a social gathering. In 2003, Bev Burgess was the host of a get-together in London. As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 40

Terminus

DECEMBER 7, 2015

Craig Rosenberg has the gift of perspective. That’s a good lookin’ dude right there. And he’s smart too! As the co-founder and chief analyst at TOPO , Craig claims his experience in both sales and marketing helps him commiserate with those entrenched in silos and struggling to wrap their collective minds around the account-based marketing concept.

Account Based Marketing 30

Account Based Marketing Demand Generation Agencies Paid Search Agency ABM 30

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

LeanData

DECEMBER 7, 2015

Dinner parties usually are where good stories are told. But here’s a case of where one of the best stories in business today actually had its beginning at a social gathering. In 2003, Bev Burgess was the host of a get-together in London. As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 40

The Freeman Company

DECEMBER 7, 2015

Insights from the FreemanXP TrendLab to help make 2016 your best year yet

Trends 40

Trends Brand Identity Branding Best Practices 40

Biznology

DECEMBER 7, 2015

The new world of B2B data! In the last 10-15 years, we have seen an explosion in B2B data world not only in the amount and availability of data, but the usages as well. Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. This has lead to 5 significant trends in B2B database marketing.

Trends 124

Trends B2B SIC Telemarketing 124

The Freeman Company

DECEMBER 7, 2015

Accelerating innovation in healthcare… and in healthcare events

Marketing 40

Marketing 40

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Sales Engine

DECEMBER 7, 2015

It seems like every disruptive Internet trend leads to predictions of the death of an old trend. Print is dead. Cold calls are dead. SEO is dead. Now with the rise of content marketing , we’re wondering if salespeople will be replaced—or, in other words, will we be able to automate marketing processes to the point where we can lead people all the way through their buying journey, eliminating the need for sales reps?

Top of Funnel 156

Top of Funnel Content Marketing Cold Calling Sales Qualified Leads 156

Vidyard

DECEMBER 7, 2015

Content marketers are always trying to figure out ways to make their content better. We spend hours tweaking headlines, experimenting with content length, and trying to come up with mind-blowing content ideas, all in the hope that we can snag our audience’s attention, one more time. While it’s important to zero-in on each individual content asset and think about how it can be improved, the fact of the matter is that your poor content performance might not be your content’s fault.

Top of Funnel 57

Top of Funnel Marketing Analytics Tools Content Organic Leads 57

Content Standard

DECEMBER 7, 2015

There is no such thing as a truly universal piece of content. Even with the world’s best creative team, your potential audience is going to be limited by any number of factors, from user interest to the content’s medium to the language in which it’s presented. Marketers have always been able to come up with ways to expand the efficacy of their content: stills from a video can become photo content, collections of infographics can be repurposed into eBooks, links posted to a soci

Tools 40

Tools Marketing & Strategy Youtube Content 40

Hubspot

DECEMBER 7, 2015

Sometimes, it's really tempting to cut corners. It's the end of the month. You've got an aggressive goal to hit. Will anyone really be that mad if you buy that list or make a couple cold calls? You promise -- it's just this once. But we all know how easy it is for that excuse to fall by the wayside. That thing you did just once spirals out of control, and pretty soon you're relying on that tactic every single month.

Video Marketing 40

Video Marketing Cold Calling Tactics Marketing Prospects 40

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Adobe Experience Cloud Blog

DECEMBER 7, 2015

Author: Matt Zilli Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish. Marketers invest their hard work and precious dollars in pay-per-click ads, online promotions, and electronic coupons in an effort to get customers to make that first purchase, but once those customers are in the door, they’re left largely to their own devices.

Acquisitions 76

Acquisitions Marketing Budget Peer-to-peer Budget Programs 76

Convince & Convert

DECEMBER 7, 2015

Health: NYC’s Salt Warning. First came the ban on oversized sugary beverages, and now, salt is getting called out in New York City. In the fight to make consumers aware of the unhealthiness of certain meal options, chain restaurants in New York are placing warning labels on foods containing large amounts of sodium. These salt warnings strictly apply to foods exceeding 2,300 milligrams of sodium, which is the current daily recommended amount.

Social Media 82

Social Media Promotion Media Television marketing 82