Marketing Insider Group
AUGUST 19, 2015
80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. I’d call these communities the customer conten kingdoms! This analogy derived from when I read bedtime stories to my children, Reily and Taylor, and I got to the story about the king. You know, where content is king.
Biznology
AUGUST 19, 2015
Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle.
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Marketing Insider Group
AUGUST 19, 2015
Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Don’t be – here are the three recurring steps to perform. The waltz is one of the most beautiful and admired of all ballroom dances. To the neophyte dancer, the waltz, like many dances can seem complicated and difficult to perform. However, the waltz is essentially three steps.
Convince & Convert
AUGUST 19, 2015
Image via BigStockPhoto.com. The evolution of informational access is nothing new, and neither are the struggles marketers experience to keep up. What is new for some, however, is the challenge to make sure all earned media complies with what the FTC and Google define as “ethical.”. From new guidelines from the FTC (in June) and constant posts on how to not be penalized from Google, there is an overload of information, confusion surrounding the rules , and a nervousness on how to be creative in
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
AUGUST 19, 2015
Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives still view content as “just the latest trend” in marketing and don’t see the value in providing useful, educational and/or entertaining content for their customers and prospects. Therefore, the only way to successfully build a business case that will catch the attention of your organization’s leadership, is to be able to communicate and calculate the R
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
AUGUST 19, 2015
Author: Nikita Ovtchinikov As salespeople, we know that the discovery call (the initial call between a sales rep and a prospect) can make or break a sales cycle. Done well, a discovery call will allow salespeople to gather the intel they need to run an efficient sales cycle (and frankly, even if you’re not in sales you probably can still apply some of these tips in your role).
Hinge Marketing
AUGUST 19, 2015
You’ve probably heard it time and time again: don’t build your website for search engines. Instead, we’re told to build websites with the user experience in mind. But what’s really the difference between the two? Can a positive user experience and effective search engine optimization (SEO) go hand-in-hand? The answer is most certainly yes—with some balance.
LEADership
AUGUST 19, 2015
That is quite the paradigm shift from what others have said about predicting the future. Steve Jobs said that the best way to predict the future is to invent it. Alan Kay said that the best way to predict the future is to create it. Bonin Bough is tremendously passionate about digital and social media and his point of view is a new twist on disruptive marketing.
Go Beyond SEO
AUGUST 19, 2015
Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan? Foundation of a Social Media Marketing Plan.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KEO Marketing
AUGUST 19, 2015
A new survey shows that business-to-business marketers foresee a return to a customer-centric approach on the horizon. The report entitled The New Architecture of Marketing Talent , recently released by ITSMA, included some interesting findings of a survey of B2B marketers worldwide. Perhaps the most interesting and somewhat surprising takeaway to come out of the survey is the fact that a whopping 85 percent of B2B marketers predict that understanding buyers will be their leading marketing respo
Hubspot
AUGUST 19, 2015
A lot can happen in eight years. Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone , J.K. Rowling published the final book in the Harry Potter series, and HBO's The Sopranos aired the controversial final episode. Now, Apple's about to release the iPhone 6S, filming has begun for the movie version of the Harry Potter's spin-off book Fantastic Beasts and Where to Find Them , and Game of Thrones has displaced The Sopranos as the most popular HBO show o
The ROI Guy
AUGUST 19, 2015
The Challenge: Create a Holistic Business Case that Shows Adaptive’s Economic Value Adaptive Insights is the worldwide leader in cloud corporate performance management (CPM) and business intelligence (BI). The company’s sales messaging focused on how it could help prospects plan and budget faster. However, Adaptive’s field reps were struggling when they asked prospects to take the next step.
Hubspot
AUGUST 19, 2015
Content marketing takes time, effort and dedication. But you’re pressed for time everyday. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. So, you just give up. If you can’t do it 110%, you might as well not do it at all? Right? Wrong. Yes, it would be great if you could spend hours on content marketing everyday.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
MLT Creative
AUGUST 19, 2015
In the spirit of staying informed on our ever-changing industry, every month or so MLT compiles a list of the most important b2b marketing events around the country. Meeting and learning from other professionals helps us do our jobs better. This month is chock full of hard hitting world class events.
Hubspot
AUGUST 19, 2015
Once the order is placed and the price paid, your job is to make sure the customer receives their goods in one piece and in a timely manner. Beyond that, nothing else is required. Does that mean you should stop there? Not if you want people to talk about you (in a good way). Ensuring customer delight is the only way to build a brand that people trust and share.
Vidyard
AUGUST 19, 2015
“The data is not going to tell you what to do. It’s going to help you make a better decision.” This was a comment that Kerry Cunningham, Research Director at Sirius Decisions, made during a recent webinar, when asked whether marketers needed to have a defined marketing framework if they were already using predictive analytics tools.
SWZD
AUGUST 19, 2015
Marketing Management Solutions Testimonials Crownpeak emedia definitely made the process as easy as possible, writing the content abstracts and getting them up and running on their network. The whole process took a day and in the end they actually over-delivered on the number of.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LeanData
AUGUST 19, 2015
Oil and water. Cats and dogs. Hatfields and McCoys. Oh, and of course, sales and marketing. Yes, these are all things that don’t mix. And it’s no secret that in the business world, sales and marketing teams traditionally have had difficulty playing well together. They can end up fighting like, well, you know. At best, they have differences of opinions.
Content Standard
AUGUST 19, 2015
Business-to-business marketers say they want to produce more content. The problem is, they just can’t seem to make it work well as part of their lead-generating B2B marketing strategies. Only 12 percent of B2B marketers rated their content marketing efforts as high-performing, lead-generating engines, according to a Q2 report from the CMO Council and the Content ROI Center.
LeanData
AUGUST 19, 2015
Oil and water. Cats and dogs. Hatfields and McCoys. Oh, and of course, sales and marketing. Yes, these are all things that don’t mix. And it’s no secret that in the business world, sales and marketing teams traditionally have had difficulty playing well together. They can end up fighting like, well, you know. At best, they have differences of opinions.
Content Standard
AUGUST 19, 2015
More and more, our days are defined by marketing buzzwords. I was reminded of this grim reality reading Chimamanda Ngozi Adichie’s novel, Americanah. In it, Ifemelu, the female protagonist, moves from her native community in Nigeria to Philadelphia and is immediately alarmed by the constant use of the word “excited.” Her peers are excited for everything—even new textbooks.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
LeanData
AUGUST 19, 2015
Oil and water. Cats and dogs. Hatfields and McCoys. Oh, and of course, sales and marketing. Yes, these are all things that don’t mix. And it’s no secret that in the business world, sales and marketing teams traditionally have had difficulty playing well together. They can end up fighting like, well, you know. At best, they have differences of opinions.
Sales Engine
AUGUST 19, 2015
I have a friend in sales who continuously argues with me over the definition of what a Marketing Qualified Lead (MQL). As a salesperson, he simply cannot understand how someone that’s not qualified, but demonstrates interest by clicking on a link or downloading a report, can be counted as a qualified lead by any means. The issue is further highlighted in a March 2015 article by Shaish Chitnis called “The MQL is Dead" where he calls for different sales-defined metrics and the use of business deve
LeanData
AUGUST 19, 2015
Oil and water. Cats and dogs. Hatfields and McCoys. Oh, and of course, sales and marketing. Yes, these are all things that don’t mix. And it’s no secret that in the business world, sales and marketing teams traditionally have had difficulty playing well together. They can end up fighting like, well, you know. At best, they have differences of opinions.
Canadian Marketing Association
AUGUST 19, 2015
In recent years, we’ve seen the lines blur considerably between B2B and B2C marketing. A recent article by Louis Foong identifies factors such as the evolution of the buyer and the rise of content marketing as important to help explain this phenomenon. The question for marketers, regardless of B2B or B2C is what does this mean to us? It’s more challenging than ever to get the attention of our now very informed consumer in this competitive and information-rich landscape.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
AUGUST 19, 2015
There's more to productivity at work than blocking Facebook or only checking your email at certain intervals. It turns out that taking breaks -- and I don't just mean for lunch -- can do wonders for your long-term focus. That's where your office's break room comes in. But did you know that the atmosphere and contents of the break room can have an effect on the quality of these breaks?
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