Marketing Insider Group

JUNE 21, 2015

Recently, I was having a discussion with branding expert David Brier on the sometimes questionable state of brands today. He laughingly mentioned a client who recently asked, “How did you know? You must have time traveled to know what we’d need.”. We both chuckled and David told me his response, “Oh absolutely. I visit the future and return to report my findings.

Brand Identity 173

Brand Identity Branding Wikipedia Work Management 173

Direct Response Coach

JUNE 21, 2015

Exhibit 1. When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A newer, more comprehensive directory called the North American Industrial Classification System (NAICS) is [.].

SIC 138

SIC Research Business Email Marketing 138

Hubspot

JUNE 21, 2015

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. I've always considered myself to be a fairly creative person. According to my mom, I practically burned through coloring books when I was little, which is why it made sense that I majored in art, then media, and wound up in marketing. And while I consider myself lucky to be inherently creative, there are certainly some days where the ideas seem to flow much easier than others.

Creativity 61

Creativity Tools Paid Search Agency Advertising Agencies 61

TaylorMadeIn KEW

JUNE 21, 2015

I’ve been feeling rather uninspired lately. It doesn’t matter that I have a number of B2B marketing topics and issues that I want to discuss; I just don’t feel compelled to write about any them. Whatever the reason, my focus feels a bit off marketing. I’ve hit a wall. My mind is an empty room. The words have dried up. I have nothing to say. I have Blogger’s Block.

Tips 48

Tips Conference B2B Marketing Network Marketing 48

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B2B Marketing Directions

JUNE 21, 2015

The pace of innovation in marketing technology over the past decade has been nothing short of breathtaking. In the B2B marketing space, one of the hot new technologies is predictive lead scoring. There's no doubt that predictive lead scoring is still in its infancy, but it's beginning to gain some traction in the market. Last fall, SiriusDecisions published a report that provides valuable perspectives on the current state of the predictive lead scoring market.

Lead Ranking 45

Lead Ranking Lead Scoring Sales Qualified Leads B2B Marketing 45

Hubspot

JUNE 21, 2015

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. A logo redesign can be a risky undertaking. When The New York Times removed the period from its logo in 1967, many were outraged at the change, which was supposed to save the paper on ink costs. The deletion was so surprising to readers that it may have even resulted in The Gray Lady losing 1,000 subscribers.

Paper 57

Paper Ad Agencies Hubspot Design 57