Wed.Jul 16, 2014

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E-Newsletters: What’s the Ideal Format?

Writing on the Web

'Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half of those who responded to my poll indicated they preferred HTML, and a third preferred plain text. With more and more people using smart phones, iPads, e-readers, and laptops, does anyone prefer plain text?

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How to Be Visual (Even When You’re not an Artist)

Convince & Convert

'The master said it best: visuals are now the most important element of content marketing. This can be a little terrifying if, like me, you’re what I would politely call “artistically challenged.” I’m not being modest. In middle school, I only got one “B.” It was in art, and the teacher was being generous. Here is what I turned in for my final project: (It’s supposed to be a bird.

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In The Summertime - Mungo Jerry Lead Gen Tips (tap your feet)

Smashmouth Marketing

'I just listened to Mungo Jerry''s "In The Summertime," and it made me smile, tap my feet, rock my head, especially with the banjo player huffing and puffing into the jug. Love it! then BOOM! The song is over and I remembered all the times I heard inside sales reps complain that "It''s summer, nobody''s working.". Folks, that''s one of the biggest myths in lead gen.

Lead Gen 126
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You’ve Got Great Content. Now What?

Biznology

'Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. If you’ve ever been greeted by a deafening silence after creating great content, you know that creating great content isn’t the end of the content marketing process. It’s the beginning. Learn how to promote, amplify and distribute your content to get the marketing results you want.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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B2B Marketer: What’s In Your Toolbox?

B2B Marketing Traction

'You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. I see many vendors approaching B2B marketing with the “tool du jour,” because they hear something new is the next best thing.

More Trending

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Actionable Research: A Roadmap to a Successful Rebrand

Hinge Marketing

'What does it take to successfully rebrand a firm in professional services? Imagine that you are in a foreign city and need to drive across town. You have a road map and a GPS device. You plug your current and desired destinations into the GPS while also looking at the map. The map shows all the different routes that you could take to get to your destination, but the GPS has a highlighted route of the best way to get to where you need to go through the least amount of traffic.

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8 Simple Hacks to "Undo" Those Embarrassing Tech Mistakes

Hubspot

'In this fast-paced world, when we''re firing off emails, posting status updates, and sending messages a mile a minute, we''ve all pressed "send" or "delete" sooner than we''ve intended at one time or another. From posting a photo of my "amazung view of the muntains" to sending an email prematurely, I know that feeling of regret all too well. We''re all trying to maintain control of our online footprint as best we can.

Press 61
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Optimize Your PPC Spend

SugarCRM

'The post Optimize Your PPC Spend appeared first on Salesfusion.

PPC 86
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Weird Al Gives Grammar Offenders a Lesson on #WordCrimes

Hubspot

'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Followers of Strunk and White can now burn their sacred “little book.” Weird Al Yankovic created a video guide to grammar — set to Robin Thicke’s “Blurred Lines” — to combat the epidemic of misused and confused words and shameful syntax in online communication. “Word Crimes” is Weird Al’s second parody released this week to p

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!

Vidyard

On the topic of marketing automation platforms, the possibilities and growth trajectory for the industry seem endless. However, even though we’re seeing early adopters beginning to optimize their MAP and processes, many marketers are still in limbo. In fact, according to Sirius Decisions , a whopping 85% of B2B marketers using marketing automation platforms feel that they aren’t using them to their full potential.

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SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO

Hubspot

'Ugh. Off-page SEO. How the heck are we supposed to do that stuff? Remember back in the day , when you could work out those sweet link exchange deals with your buddies? “Hey man, I have a site, and you have a site … how about I link to your site a bajillion times, and you link to my site a bajillion times?!” Boom. Off-page SEO = Done.

SEO 58
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Sky's The Limit: 40 Fresh and Free Photoshop Text Effects

JotForm

Text effects in Photoshop are an art not too many know how to achieve. At least not when we are expecting noteworthy effects. Still, a strong typographic logo or eyecatcher of any other kind is granted to draw a good deal of attention to whatever you want to communicate. Text effects with Photoshop.

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Rand Fishkin Discusses the Future of SEO & Inbound Marketing

Hubspot

'You likely know Rand Fishkin as the cofounder of Moz. In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just "Moz," Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30. Rand Fishkin recently hosted an Ask Me Anything (AMA) session on inbound.org -- the community for marketers to connect and share -- in order to create the space for inbound

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What Are Interactive Infographics?

SnapApp

We learned in our ‘ What Are Interactive Galleries ’ blog post just how impactful visual content could be - remember the ‘ 65% of people are visual learners ’ statistic? This applies to infographics as well. Infographics are great graphical representations of stories that are stimulating, visual, and informational, created in a way that allows the end-user to easily understand and follow the story being told.

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Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]

Crimson Marketing

'It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal. . In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence.

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Interview with GreenRope Creative Director, Jason Kessel

GreenRope

Meet the Expert: GreenRope Creative Director, Jason Kessel. We have a pretty talented team here at GreenRope, and we want you to get to know us all. Jason Kessel is GreenRope’s Creative Director and responsible for the GreenRope website, as well as many new graphical elements in the new user interface (UI). Jason has been at it for years, and in this interview, he shares with us some insider information on developing and creating stand out websites and graphics.

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Interview with GreenRope Creative Director, Jason Kessel

GreenRope

Meet the Expert: GreenRope Creative Director, Jason Kessel. We have a pretty talented team here at GreenRope, and we want you to get to know us all. Jason Kessel is GreenRope’s Creative Director and responsible for the GreenRope website, as well as many new graphical elements in the new user interface (UI). Jason has been at it for years, and in this interview, he shares with us some insider information on developing and creating stand out websites and graphics.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Interview with GreenRope Creative Director, Jason Kessel

GreenRope

Meet the Expert: GreenRope Creative Director, Jason Kessel. We have a pretty talented team here at GreenRope, and we want you to get to know us all. Jason Kessel is GreenRope’s Creative Director and responsible for the GreenRope website, as well as many new graphical elements in the new user interface (UI). Jason has been at it for years, and in this interview, he shares with us some insider information on developing and creating stand out websites and graphics.

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Interview with GreenRope Creative Director, Jason Kessel

GreenRope

Meet the Expert: GreenRope Creative Director, Jason Kessel. We have a pretty talented team here at GreenRope, and we want you to get to know us all. Jason Kessel is GreenRope’s Creative Director and responsible for the GreenRope website, as well as many new graphical elements in the new user interface (UI). Jason has been at it for years, and in this interview, he shares with us some insider information on developing and creating stand out websites and graphics.

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Interview with GreenRope Creative Director, Jason Kessel

GreenRope

Meet the Expert: GreenRope Creative Director, Jason Kessel. We have a pretty talented team here at GreenRope, and we want you to get to know us all. Jason Kessel is GreenRope’s Creative Director and responsible for the GreenRope website, as well as many new graphical elements in the new user interface (UI). Jason has been at it for years, and in this interview, he shares with us some insider information on developing and creating stand out websites and graphics.

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Interview with GreenRope Creative Director, Jason Kessel

GreenRope

Meet the Expert: GreenRope Creative Director, Jason Kessel. We have a pretty talented team here at GreenRope, and we want you to get to know us all. Jason Kessel is GreenRope’s Creative Director and responsible for the GreenRope website, as well as many new graphical elements in the new user interface (UI). Jason has been at it for years, and in this interview, he shares with us some insider information on developing and creating stand out websites and graphics.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Interview with GreenRope Creative Director, Jason Kessel

GreenRope

Meet the Expert: GreenRope Creative Director, Jason Kessel. We have a pretty talented team here at GreenRope, and we want you to get to know us all. Jason Kessel is GreenRope’s Creative Director and responsible for the GreenRope website, as well as many new graphical elements in the new user interface (UI). Jason has been at it for years, and in this interview, he shares with us some insider information on developing and creating stand out websites and graphics.

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Interview with GreenRope Creative Director, Jason Kessel

GreenRope

Meet the Expert: GreenRope Creative Director, Jason Kessel. We have a pretty talented team here at GreenRope, and we want you to get to know us all. Jason Kessel is GreenRope’s Creative Director and responsible for the GreenRope website, as well as many new graphical elements in the new user interface (UI). Jason has been at it for years, and in this interview, he shares with us some insider information on developing and creating stand out websites and graphics.

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Interview with GreenRope Creative Director, Jason Kessel

GreenRope

Meet the Expert: GreenRope Creative Director, Jason Kessel. We have a pretty talented team here at GreenRope, and we want you to get to know us all. Jason Kessel is GreenRope’s Creative Director and responsible for the GreenRope website, as well as many new graphical elements in the new user interface (UI). Jason has been at it for years, and in this interview, he shares with us some insider information on developing and creating stand out websites and graphics.

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Interview with GreenRope Creative Director, Jason Kessel

GreenRope

Meet the Expert: GreenRope Creative Director, Jason Kessel. We have a pretty talented team here at GreenRope, and we want you to get to know us all. Jason Kessel is GreenRope’s Creative Director and responsible for the GreenRope website, as well as many new graphical elements in the new user interface (UI). Jason has been at it for years, and in this interview, he shares with us some insider information on developing and creating stand out websites and graphics.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Interview with GreenRope Creative Director, Jason Kessel

GreenRope

Meet the Expert: GreenRope Creative Director, Jason Kessel. We have a pretty talented team here at GreenRope, and we want you to get to know us all. Jason Kessel is GreenRope’s Creative Director and responsible for the GreenRope website, as well as many new graphical elements in the new user interface (UI). Jason has been at it for years, and in this interview, he shares with us some insider information on developing and creating stand out websites and graphics.

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Interview with GreenRope Creative Director, Jason Kessel

GreenRope

Meet the Expert: GreenRope Creative Director, Jason Kessel. We have a pretty talented team here at GreenRope, and we want you to get to know us all. Jason Kessel is GreenRope’s Creative Director and responsible for the GreenRope website, as well as many new graphical elements in the new user interface (UI). Jason has been at it for years, and in this interview, he shares with us some insider information on developing and creating stand out websites and graphics.

article thumbnail

Interview with GreenRope Creative Director, Jason Kessel

GreenRope

Meet the Expert: GreenRope Creative Director, Jason Kessel. We have a pretty talented team here at GreenRope, and we want you to get to know us all. Jason Kessel is GreenRope’s Creative Director and responsible for the GreenRope website, as well as many new graphical elements in the new user interface (UI). Jason has been at it for years, and in this interview, he shares with us some insider information on developing and creating stand out websites and graphics.