E-Newsletters: What’s the Ideal Format?
Writing on the Web
JULY 16, 2014
'Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half of those who responded to my poll indicated they preferred HTML, and a third preferred plain text. With more and more people using smart phones, iPads, e-readers, and laptops, does anyone prefer plain text?
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