Mon.Mar 19, 2012

Trending Sources

Recommended Books to Read

Puzzle Marketer

If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never stop learning. You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. You read about business, leadership, productivity, negotiation, marketing, social media, etc.

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. ” (Source: Search Engine Land ). Why use something that’s not working right?

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Inbound Marketing for B2B: Discussion Recap

Digital B2B Marketing

Inbound marketing is a clear trend in B2B marketing. In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015. What are the key challenges to B2B inbound marketing, how does inbound marketing change the type of content B2B marketers need to create and what tools are critical to inbound marketing?

To Pin Or Not To Pin: How Businesses Can Use Pinterest And Reduce Their Legal Risks Of Copyright Infringement

WindMill Networking

Go ahead. Let yourself enjoy Pinterest.  Pinterest is a pinboard styled social photo sharing website on which people can share what they find interesting and connect with people in the United States and abroad.  Relatively new, this social media network is extremely popular.  In August 2011, Time magazine listed Pinterest on its “50 Best Websites of 2011” column.  Legal Challenges Facing Pinterest.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Google's Pending Algorithm Update to Penalize Over-Optimized Content

Hubspot

Last week during a SXSW panel, Matt Cutts, head of Google's search spam team, announced that Google has been working on a new tweak to its algorithm that will punish sites that are too optimized for SEO -- what he called "over-optimized" or "overly SEO'd," according to the recording of the announcement posted on Search Engine Land. What Cutts Revealed About the New Algorithm Update.

The State of Social Marketing

It's All About Revenue

by Joe Chernov | Tweet this At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing.  The session was moderated by The Next Web editor Brad McCarty , and included Becky Brown of Intel and Tyler Willis of Unified. He session promised to consist of 10-minute rapid-fire discussions of the three most important changes happening in social marketing. Rather than summarize my own panel, I thought I’d instead share my prep notes. This is exactly how I prepare for every session. Getting more engagement at events, sure.

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Find New Customers Helps Businesses Keep SCORE to Improve Demand Generation

Fearless Competitor

Jeff Ogden. Our SCORE methodology fixes this problem once and for all.” ” Lack of qualified sales leads is the biggest problem affecting BtoB sellers today, according to research by MECLABS and others. In the past, companies purchased lists of so-called leads, deployed lead generation software, and hired inside salespeople – yet the problem remains. About Find New Customers.

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InsideView Announces Social Intelligence Alliance with Microsoft

Sales Intelligence View

InsideView Announces Social Intelligence Alliance with Microsoft and Native Integration with Microsoft Dynamics CRM.  . Joint Offering Provides Insights to Help Customer-Facing Professionals Reach the Right Person, at the Right Time, with the Right Message.  . InsideView helps sales professionals reach the right person, with the right message, at the right time.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Facebook’s New Business Pages Means Marketers Must Evolve | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

Content Marketing Today

The new Facebook Business Page is not only a visual transformation of the site, it is a game changer for the marketing function. As part of the redesign, the company has effectively shelved Facebook tabs as default landing pages, a strategy which many large corporations, small businesses, and social marketers had spent time, energy, and significant budget building out. Via adage.com.

Sales Leadership and Management in a Recovering Economy

Your Sales Management Guru

Sales Leadership and Management in a Recovering Economy. I am speaking this week in Houston on the title of this blog, it is March 19 th , 2012 and during the past few months the stock market has taken off and the papers shout out about the positive economic indicators that are being recorded: rents are heading up=housing will take off, (a leading indicator?) monthly job creation rates hit 200,000, etc…   What is your perception? More importantly what are you doing to lead and manage your organization and prepare of better times? Dollar value of pipeline ratio to future monthly quotas.

How to Blog: How Often Should I Blog?

B2B Marketing Traction

How often should you write and publish blog posts to get results from your blog? The answer depends on how competitive your industry is, what kind of results you want, and how much time resource you have to devote to blogging. What results do you want from your blog? If there isn’t much information about what you do online, you could become a go-to expert by writing one post a month.

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What Happens When You Google Your Own Name?

Fearless Competitor

Everyone says it is a useful exercise to see what comes up when you type your own name into Google. What happens if I type “Jeff Ogden” into Google (making sure I logged out first). As you can see, I do very well. Jeff Ogden of the lead generation company   Find New Customers appears a lot – Linkedin, Twitter, Facebook and my blog, Fearless Competitor. This was no accident.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Your Topmost Misguided Myths About PPC. BUSTED

Hubspot

When you think about inbound marketing, PPC isn't the first thing that pops into your head. That's because PPC is traditional advertising -- you know, that interruptive stuff you've become adept at blocking out -- except it takes place on the internet instead of a billboard on the side of the highway. But that doesn't mean there's no place for PPC in an inbound marketing strategy. right?

SERP 11

The Everyday Genius Institute Takes a Look Inside the Minds of Top CMOs

Modern B2B Marketing

by Jon Miller What if you could climb into the mind of a genius, take a look around, and discover just how they achieve such exceptional results? Taryn Voget, Co-founder and CMO at the Everyday Genius Institute, does just that. Her Her latest report Patterns of Marketing Genius looks at how top chief marketing officers generate innovative ideas that get big results. The reality was very different. 

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Social media: It’s a matter of time

Earnest about B2B

Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. As well as being hugely informative, the report struck a chord with us as it mirrored the experience we have seen time and time again. The point is, organisations across the world (largely) see using social media as hugely important – so what is one of the biggest reasons they are not doing it? It’s not my job. It’s yours.

Are you constantly removing “conversion friction”?

Biznology

indecision dice (Photo credit: snigl3t). You can’t underestimate the difficulty of actually persuading someone to do something. We all walk through our days being bombarded by pitches to buy things and we develop a king of “default no” for everything that comes our way. Studies show ” So, your job as marketers is to constantly take the friction out of the conversion.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Social media: It’s a matter of time

Earnest about B2B

Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. As well as being hugely informative, the report struck a chord with us as it mirrored the experience we have seen time and time again. The point is, organisations across the world (largely) see using social media as hugely important – so what is one of the biggest reasons they are not doing it? It’s not my job. It’s yours.

INFOGRAPHIC: The Right Mobile Statistics

Client Bridge

From Wilson.Cooke , here's an infographic about how business owners can determine if and which mobile web statistics are relevant for their businesses. View Original Article

Can I Make Edits After My SnapApp Goes Live? [SnapApp FAQs]

SnapApp

So you just created a SnapApp and it is now live on the web page of your choice. You then do a test run of this live app and say to yourself, ?I didn't mean for that image to go there? should have phrased that differently. So what do you do? sweat it, mistakes happen, and SnapApp's platform can help you fix it yourself with a few simple clicks of your mouse. Making changes to your live app: 1.

InsideView Announces Social Intelligence Alliance with Microsoft

Sales Intelligence View

InsideView Announces Social Intelligence Alliance with Microsoft and Native Integration with Microsoft Dynamics CRM.  . Joint Offering Provides Insights to Help Customer-Facing Professionals Reach the Right Person, at the Right Time, with the Right Message.  . InsideView helps sales professionals reach the right person, with the right message, at the right time.

CRM 1

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.