SnapApp

AUGUST 20, 2019

Marketers aren’t mind readers. However, we often give it the old college try in our quest to uncover the right leads to pass to sales, making educated guesses about who is ready to pull the trigger, and whose problems can be best solved by our solution. . source. Because we can’t actually read our prospects minds, many marketers have opted to use behavior and interaction with content and campaigns as a proxy for an understanding of what our prospects are thinking.

High Quality Lead 91

High Quality Lead Sales Qualified Leads Lead Scoring Lead Ranking 91

Marketing Insider Group

AUGUST 20, 2019

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. You know it’s going to be a fantastic experience, but nobody else does – yet. This is where event marketing comes in. When you’re planning a […]. The post Event Marketing Strategy and Timelines For Busy Event Managers appeared first on Marketing Insider Group.

Event Marketing 228

Event Marketing Marketing & Strategy Marketing Strategy Planning 228

Webbiquity

AUGUST 20, 2019

Guest post by Ronita Mohan. Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. But the combination of information (text) overload, shorter attention spans, and greater use of mobile devices has led marketers to turn to visual content to make an impact on their audience.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Marketing Insider Group

AUGUST 20, 2019

Marketing transformation isn’t just a buzzword. It’s a way to evolve. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? We have found that […]. The post Content Marketing and Thought Leadership’s Role in Marketing Transformation appeared first on Marketing Insider Group.

Content Marketing 207

Content Marketing Content Marketing Education 207

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Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. It’s difficult to stay inspired , creative, and relevant. Staring at a blank, white page can be almost as terrifying as giving a speech. One way to ease blank page syndrome is the writing prompt – a word, phrase, question, photo or other trigger designed to get the creative juices flowing!

Business Blogging 138

Business Blogging Business Zoominfo Trigger Marketing 138

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. It’s difficult to stay inspired, relevant, and creative in B2B marketing. Staring at a blank, white page can be almost as terrifying as giving a speech.

Business Blogging 100

Business Blogging Business Zoominfo B2B Sales 100

Marketing Insider Group

AUGUST 20, 2019

Marketing transformation isn’t just a buzzword. It’s a way to evolve. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buy

Planning 100

Planning Content Marketing Thought Leadership SME 100

ATAK Interactive

AUGUST 20, 2019

True story. Many moons ago, I was working at a startup. A new CMO had been hired and he wasn’t really sure what to do with me yet. I wasn’t the model employee, championing the “let’s all get out of the office and each lunch for an hour and a half” cause, and generally uninterested in the mission of the company and false bravado of the CEO. The CMO, we’ll call him Brad, thought that if I built the brand for the company a little bit deeper, maybe I would take ownership over what the company was do

Brand Identity 97

Brand Identity Branding B2B Thought Leadership Thought Leadership 97

Only B2B

AUGUST 20, 2019

A lot of business owners who aren’t born to be entrepreneurs do not have a business growth plan and moreover, they lack experience of growing it successfully. However, over the. The post 7 Tips To Design Your Business Growth Plan appeared first on ONLY B2B.

Design 102

Design Tips Business B2B 102

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Golden Spiral

AUGUST 20, 2019

The Article in 60 Seconds. B2B tech has a real bias problem. Everyone thinks they’ve got the best product on the market, and they’re shouting it from the rooftops. But, is that what buyers really want to hear about? We don’t think so.

B2B 99

B2B B2B Marketing Product Best Practices 99

Only B2B

AUGUST 20, 2019

For marketers terms like lead generation, leads or prospects are jargon of everyday life. They are after the treasure called leads, which is akin to liquid gold. This is where. The post What Is Buyer Intent Data? appeared first on ONLY B2B.

Buyer Intent 101

Buyer Intent Intent Data Intent Lead Generation 101

Hubspot

AUGUST 20, 2019

Remember the good ol’ days when we found jobs through ads in the daily newspaper? Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships , according to John Bennett , director of the Master of Science at the McColl School of Business. Whether you're trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

Content Marketing Institute

AUGUST 20, 2019

How often do you pause typing to see how your SEO-focused content is performing? A glance at the first page of Google won’t cut it. Here’s how to conduct a simple SEO audit to know what’s working and what needs fixing. Continue reading → The post How to Do a Helpful SEO Audit in a Few Hours appeared first on Content Marketing Institute.

SEO 97

SEO Google Content Marketing Content 97

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Social Media

ATAK Interactive

AUGUST 20, 2019

True story. Many moons ago, I was working at a startup. A new CMO had been hired and he wasn’t really sure what to do with me yet. I wasn’t the model employee, championing the “let’s all get out of the office and each lunch for an hour and a half” cause, and generally uninterested in the mission of the company and false bravado of the CEO. The CMO, we’ll call him Brad, thought that if I built the brand for the company a little bit deeper, maybe I would take ownership over what the company was do

Brand Identity 78

Brand Identity Branding B2B Thought Leadership Thought Leadership 78

Search Engine Journal

AUGUST 20, 2019

Learn quick and easy tips to supercharge your blog content and engage more readers. The post 6 Quick & Easy Tips to Supercharge Your Blog Content via @alextachalova appeared first on Search Engine Journal.

Tips 92

Tips Content Content Marketing Marketing 92

Hubspot

AUGUST 20, 2019

Nonprofit fundraising is exciting. It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Fundraising is also a massive undertaking. Because it’s likely your primary means of income as a charitable organization, raising money can be a burdensome, never-ending effort. It can even seem scary.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

SEMrush

AUGUST 20, 2019

This video talks about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called “search queries sculpting“ or “keyword sculpting.“ Essentially the premise of it is making sure that you are being very intentional about which search terms are mapping to which keywords in which ad groups.

Keywords 80

Keywords Intent Video Marketing Ads 80

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Brandpoint

AUGUST 20, 2019

InStereo was started with a simple premise: creating a consulting services organization that wasn’t focused on tools and tech, but instead focused on creating the best possible experience for the buyer. They help businesses implement sales engagement programs to personalize the sales experience, ultimately making buyers more likely to buy and the organization likely to earn more revenue. “I really like working with companies to help them figure out how to grow,” said Adam Post,

Marketing Automation Services 75

Marketing Automation Services Buying Cycle B2B Sales Marketing Prospects 75

SmartBug Media

AUGUST 20, 2019

Originally written on February 26, 2018. Content was updated August 20, 2019. Would you rather listen to this blog instead of reading it? Just click play below. Are you tired of acquiring lists of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? Is there any hope you can turn even one of those prospects into a customer?

Response Rate 78

Response Rate Tips Outreach Email Marketing 78

Conductor

AUGUST 20, 2019

As a soul cycle aficionado, the fireside chat with Julie Rice at C3 this year was one of the many sessions that jumped out to me from the packed C3 agenda, and it more than lived up to the hype. But what was the best advice shared by the co-founder of the cult-like brand: Being a leader is about who you are when no one is looking at you. One of the most powerful tips I took away from Julie on how to be an inspirational leader that people want to work for, was to jump out from behind your mission

Communities 77

Communities Brand Identity Branding Class 77

Fusion Marketing Partners

AUGUST 20, 2019

Marketing’s role in customer experience leadership can be powerful, especially if it’s managed holistically. Step back and think about what […].

Marketing 73

Marketing 73

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

PureB2B

AUGUST 20, 2019

DemandScience provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. DemandScience, an innovator in the B2B lead generation space, has announced the addition of a key lead generation solution to complement its product portfolio. PureContent offers B2B technology marketers a one-stop solution for the ideation and creation of powerful lead generation content available in a wide array of formats.

Storytelling 62

Storytelling Intent Data Lead Generation B2B Sales 62

Outreach

AUGUST 20, 2019

Barbara Weaver Smith is a modern-day Captain Ahab, but instead of hunting sea mammals, she trains thousands of people from small and midsize companies to scout, hunt, and harvest whale-sized sales deals. After more than a decade of experience, Barbara knows that the enterprise sales process is an entirely different beast when compared to SMB. Enterprise sales — or complex sales — involves intricate sales cycles and comparatively large deal sizes, typically ranging north of $50,000.

Enterprise Management 70

Enterprise Management Sales Cycle SMB Domain 70

ATAK Interactive

AUGUST 20, 2019

True story. Many moons ago, I was working at a startup. A new CMO had been hired and he wasn’t really sure what to do with me yet. I wasn’t the model employee, championing the “let’s all get out of the office and each lunch for an hour and a half” cause, and generally uninterested in the mission of the company and false bravado of the CEO. The CMO, we’ll call him Brad, thought that if I built the brand for the company a little bit deeper, maybe I would take ownership over what the company was do

Brand Identity 60

Brand Identity Branding B2B Thought Leadership Thought Leadership 60

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Heinz Marketing

AUGUST 20, 2019

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” I’ve worked on numerous LinkedIn campaigns whether that was developing the strategy or reviewing a clients existing campaigns to provide recommendations on how to improve performance – I’ve done it all.

Linkedin 68

Linkedin Efficiency Campaigns Effectiveness 68

ClickZ

AUGUST 20, 2019

The average marketer works with 28 technology vendors , according to a study by Adledger and MadHive looking specifically at brand marketers, agency marketers, and digital publishers. What’s more, 70 percent of those marketers said they think that number of vendors will increase in the next three years. Brands have a crazy pile of technology on their hands for a lot of reasons.

Work Management 71

Work Management Marketing Management Vendors Advertising Agencies 71

DivvyHQ

AUGUST 20, 2019

Do you want to build a content marketing strategy that will take your web presence to a new level? Of course you do. But without a good understanding of how your current strategy, content and technology are working together, or what gaps may lie between them, you may never achieve your expected results. To gain that understanding, you need to dig into your data.

Analysis 64

Analysis SEO Tools Content 64