Tue.Sep 09, 2014

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7 Steps to Gain the Market Share You Deserve (& Sometimes Don't!)

ViewPoint

'Similar to De Tocqueville’s famous comment, “People get the government they deserve,” I think companies get the market share they deserve based on their ability to market. We can agree that without marketing (the ability to create demand and sell) no company succeeds, and yet so many companies fail to succeed as marketers. They may create a terrific product and learn how to manufacture it efficiently, and yet they approach marketing as an afterthought.

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SMX East 2014 Preview: Competitive Research for SEO

KoMarketing Associates

'In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. Summary : Your competitors have top rankings in search results for some of your prime keywords. So how did they do it? Savvy SEOs know how to analyze and understand the strategies of the competition, and then use that knowledge to rev up their own efforts to achieve even greater visib

Research 208
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The Real Roadblock to Social Business Success

Webbiquity

'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today. Despite the fact that 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media, and 77% are more likely to buy from a company if its CEO uses social media (those stats themselves nearly two years old), “64% of CEOs do not u

Business 205
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Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question

The Point

'On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?”. In the most diplomatic tone I could muster, I responded by stating that I didn’t think there was any correct answer to his question, and moreover, the question itself assumes a sales model that is not only long extinct, but runs completely counter to today’s modern B2B buyer behavior.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Direct Mail Strategy: Do you see direct mail more as advertising or sales?

Direct Response Coach

'When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. It was a natural extension for them. They were already creating print advertising. All they needed to do was reconfigure the same creative approach [.].

More Trending

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Back to School 2014: A Social AND Shopping Occasion

Convince & Convert

'That chill in the air and football everywhere tells us that Fall is finally back, but for those of us who are parents it means something even more important – school is back! I, like many of you, spent much of our prep time hurtling from store to store with our kids buying everything from supplies to shoes in a mad dash, and now it’s done. But that journey made me wonder – How are others describing this process?

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Big Data WILL Transform Your B2B Lead Generation

LEADership

'—If You Learn How to Use It . Have you ever wondered how the greatest life coaches like Jay Abraham, Tony Robbins, Robin Sharma and others in their league always figure out a way to share the most enlightening ideas with their program participants? It can’t be easy to talk to a hundred or more people at one time and leave each individual equally impressed and enlightened.

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How to Promote Your Book Like Gini Dietrich

Convince & Convert

'For those of you who don’t know Gini Dietrich , she runs my favorite PR blog - Spin Sucks - and is a go-to resource for all things influencer marketing and digital PR. Also, I find her hilarious and her favorite classic arcade game is Tetris. A few months ago, Gini published her second book, Spin Sucks , and the method she used to promote her new book should be used as a go-to model for promoting new products.

Promotion 141
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Salesfusion Teams With InsideView to Enhance Lead Data

SugarCRM

'The post Salesfusion Teams With InsideView to Enhance Lead Data appeared first on Salesfusion.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Funniest Tweets From #AppleLive

Hubspot

'Today was the day. Apple was finally about to announce its brand new iPhone and a slew of other new gadgets -- and Apple was finally hosting a live stream of its own. In anticipation, we all blocked off our calendars for the event''s duration, glued ourselves to the computer, and pulled up the live stream. That''s when the problems began. It didn''t work in any browser but Safari.

Youtube 59
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Venue – check! Attendees – check! Checklist – check!

SugarCRM

'The post Venue – check! Attendees – check! Checklist – check! appeared first on Salesfusion.

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45 Tweetable Quotes About Creativity to Inspire Your Next Big Idea

Hubspot

'Though people know that creativity can help them get ahead in business, creativity often feels elusive. Maybe they don''t know how; maybe they don''t allow themselves the time or freedom; maybe they just feel stuck. Regardless, it often isn''t part of people''s everyday routine. But it needs to be. There are many times you have to be creative at your job -- from solving problems, to brainstorming on how your company is branded, to choosing which copy and images will make the best impression on

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Revolution or Evolution: Apple Watch, Wearables, and Event Marketing

The Freeman Company

'What event marketers should be thinking about now before wearables go mainstream'

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Ways to Leverage Recorded Webinars in Your Video Marketing Strategy

Vidyard

Are you one of the 62% of B2B marketers who use webinars to nurture leads and engage customers? If so, you can start using existing webinar content as a springboard to launch an online video strategy. You don’t need to be an expert producer to create effective videos. With some preparation, a dash of creative repurposing, and a little editing magic, your recorded webinars can extend beyond your live event and act as a foray into video marketing.

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Your own personal Fappening

Biznology

'While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. Ever. And, even if they were, they probably will live in a million cigar boxes of a million aging 13-year-olds on a million Gigabyte thumb drives forever.

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The Four Big Wins of a Marketing Calendar

Adobe Experience Cloud Blog

'Author: Chandar Pattabhiram We marketers have a lot on our plates. We’re executing faster, running more campaigns and programs, and coordinating across more channels than ever. Whether we’re launching a new campaign on social, planning nurture programs for our customers and prospects, registering event attendees, or promoting new content, we’re dealing with a lot of moving parts.

Planning 104
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The Secret to Destroying Your Marketing Career, In One Chart

Hubspot

'Of course we don’t want you to destroy your career. But if you were truly hell-bent on it, we know just how to do it. Don’t measure ROI. Seriously, don’t. Only good things happen when you do. According to the 2014 State of Inbound survey, marketers that measure ROI are 12X more likely to generate a greater return year-over-year than a lower return.

Lock-In 54
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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A Simple Guide to Optimizing Your Landing Pages [Infographic]

Hubspot

'Writing and designing a valuable offer is only the first step of getting leads out of that offer -- next, you''ve got to set up landing pages so you can actually get those leads. That''s why it''s so critical to make sure your landing pages are properly optimized. Every tweak you make , big or small, could have a huge impact on the number of visitors that convert to leads.