7 Steps to Gain the Market Share You Deserve (& Sometimes Don't!)
ViewPoint
SEPTEMBER 9, 2014
'Similar to De Tocqueville’s famous comment, “People get the government they deserve,” I think companies get the market share they deserve based on their ability to market. We can agree that without marketing (the ability to create demand and sell) no company succeeds, and yet so many companies fail to succeed as marketers. They may create a terrific product and learn how to manufacture it efficiently, and yet they approach marketing as an afterthought.
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