Content Marketing Institute
JULY 9, 2020
When you talk mistakes, are you usually referring to typos, grammatical errors, and misspellings? That granular focus could be your biggest gaffe. Let’s look at 15 of the biggest mistakes in content creation, production, and promotion processes. Continue reading → The post 15 Mistakes You May Be Making in Your Content Development appeared first on Content Marketing Institute.
Anyword
JULY 9, 2020
At this point, it’s common knowledge that The Great Upheaval in March caused a huge spike in traffic across the board for publishers. Whether that spike was going to result in long-term growth has been the subject of some debate. . The truth is that the answer isn’t clear-cut. As with most things in life, it’s a bit of a grey area. For example, as I’ve written in the past , paid subscriptions have clearly benefited in the long term, and costs and retention are in a really good place.
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Adobe Experience Cloud Blog
JULY 9, 2020
Time and attention, as ever, are at a premium. Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. But this data must be understood, translated, and shared.
Roketto
JULY 9, 2020
You post on your blog once a month. The content is purposeless, without direction, and isn’t directly aimed at anyone in particular. “That should be good enough, these posts will drive some more traffic to my website”, you say to yourself. Customers then get stuck at the top of your marketing funnel, never to come out on the other side.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
JULY 9, 2020
Need cash for your business? Startups and established companies alike can benefit from a small business loan. There are hundreds of different lenders out there that provide funding to small business owners for a wide range of purposes. But it’s important to shop around to find the best loan for your unique situation. Factors like […]. The post Best Small Business Loans appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClickZ
JULY 9, 2020
30-second summary: Artificial intelligence has matured a lot today. The biggest achievement of technology can be seen in logo designing. It can work as your assistant when you do creative work and help you achieve photorealistic effects, find the right content with an intuitive search, and more. Artificial intelligence tools can limit the legwork for graphics designers and perform repetitive tasks for them so that they can focus on the bigger picture.
Search Engine Journal
JULY 9, 2020
Producing a successful podcast requires mastering many moving parts. Here are tips on how to keep your shows engaging and appealing to listeners. The post What It Takes to Run a Podcast with Marketing O’Clock [PODCAST] appeared first on Search Engine Journal.
ClearVoice
JULY 9, 2020
The gig economy is booming with growth. People are discovering the potential of owning freelance businesses, and companies are recognizing the power of hiring a nimble team of experts. The way we work is changing before our eyes, and teamlancing is becoming the future of freelance work. You may be thinking, what exactly is teamlancing? Well, it’s a term created by the Head of Content for ClearVoice, Justin Mckinley , that speaks to the prevalent practice of collaboration among freelance
Roketto
JULY 9, 2020
You post on your blog once a month. The content is purposeless, without direction, and isn’t directly aimed at anyone in particular. “That should be good enough, these posts will drive some more traffic to my website”, you say to yourself. Customers then get stuck at the top of your marketing funnel, never to come out on the other side.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
AgencyEA
JULY 9, 2020
From hybrid programs and webinars to podcasts and fireside chats, virtual experiences are commonplace during this time of social distancing. There are also a plethora of misconceptions surrounding just how to execute a successful one. Let’s debunk a few. MYTH: THERE ARE NO IN-PERSON ELEMENTS For events executing during lockdown, this was true. ?But as […].
Smarte
JULY 9, 2020
Challenges in Raw CRM Data Even if CRM data is up-to-date and accurate, it’s still just data. It provides marketers with as much information about a customer as possible, but doesn’t reach conclusions. Marketers need to use this information to uncover their own insights to effectively reach consumers at the right time, through the right […]. The post Accelerate B2B Growth with The Most Accurate Contact and Company Data appeared first on SMARTe Inc.
Hubspot
JULY 9, 2020
This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. GDPR (General Data Protection Regulation) is an EU law that protects the personal data of EU users and regulates how businesses process and handle this data. GDPR has been around since May 2018, and per the European Council ruling on October 1, 2019 , businesses — including HubSpot — can only drop cookies once a user has given explicit consent
Visitor Queue
JULY 9, 2020
Customer relationship management (CRM) is more than contact between yourself and potential leads. It has become a tool that can be used to nurture leads, contact potential leads, keep all data on clients and leads in one centralized location, help your team work collaboratively, and more. Having this information readily available to your team allows […].
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ClickZ
JULY 9, 2020
30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. The major differences tend to fall into three major buckets: support and customization, feedback options, and data collection and analytics. The right partner has a technology that enables them to be agile in how they support companies to continually evolve the technology to meet the changing business landscape
Valasys
JULY 9, 2020
Instagram is a goldmine for B2B marketers! B2B Instagram marketing, when done correctly, can make all your marketing aspirations come true primarily because of two reasons. The first is that leveraging the power of marketing you can drive traffic at speeds that will blow your mind and the second is that unlike other social media platforms you can independently choose which type of content you want to promote, without any constraints.
PFL
JULY 9, 2020
The 2020 State of Multichannel Marketing Report is live! Is your marketing plan up to date? Check out these 6 key findings and download the free report. The post The 2020 State of Multichannel Marketing Report appeared first on PFL.
Hinge Marketing
JULY 9, 2020
What is brand design and why does it matter to professional services firms? In this video blog, Karl Feldman is going to walk you through this important element of your business. TRANSCRIPTION: What is brand design and why does it matter to professional services firms? I feel a bit like I’m going to go on to a talk about, you know, what is art and why does it matter?
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
BenchmarkONE
JULY 9, 2020
Investing in Google AdWords can be great for your ROI — if you know what you’re doing. Google owns an impressive — and unsurprising — 74% of the search engine market (the second place leader, Chinese search engine Baidu, owns just 11%). It makes sense then to focus your PPC strategy there if you want to reach as many people as possible. And your profit potential for doing so is quite high.
The Lead Agency
JULY 9, 2020
For a long time, B2B businesses thought they were marketing their product or services effectively online if they simply had a website. They were not required to have a digital marketing strategy or plan, and they certainly didn’t allocate any budget towards it as they were focused more on outbound marketing. As technology advanced and subsequently, businesses and clients began to become more informed through leveraging the Internet, the nature of B2B marketing changed.
Moz
JULY 9, 2020
Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice.
nDash
JULY 9, 2020
It’s happened to all of us. You’re scrolling through your Twitter feed and come across a catchy headline. It’s timely, relevant, and seems like it will bring you to an article that offers some value. But instead all you get is badly written content. Luckily, you can hit the back button immediately and move on with your life. But for the brand publishing that badly written content, the impact runs much deeper than a high bounce rate on one post.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Moz
JULY 9, 2020
Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice.
Sharpspring
JULY 9, 2020
Automated processes were invented to make life easier. Whether it’s an automatic mixer for expedited baking or power windows on your vehicle, automation takes repetitive, often tedious tasks and simplifies them for your convenience. So what is content automation when it comes to marketing and online strategy? In basic terms, content automation is the use of digital systems and technical processes taking over various aspects of content marketing.
Moz
JULY 9, 2020
Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice.
DivvyHQ
JULY 9, 2020
Publishing web content is often a very manual process that requires trained people. So what happens when they are on vacation? Luckily, most CMS platforms include future scheduling capabilities. Today, we're going to focus on WordPress and the features, plugins and integrations that can help ensure your publishing schedule remains consistent.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
MarketMuse
JULY 9, 2020
Discover the benefits of outsourcing content creation and dig into the nitty-gritty of running an effective team. The post Building and Managing a Team of Freelance Writers appeared first on MarketMuse.
Lake One
JULY 9, 2020
You did it! Your site traffic is growing. Your blogging, social media, and offline brand development are all working. You kick back, relax, and wait for the leads to flow in. But aside from the robo-SEO service from Kazakhstan, your lead forms aren’t doing much. What’s wrong? It’s possible your offers aren’t aligning with your content or your website visitors aren’t getting pointed to your highest value conversion points.
The CSI Group
JULY 9, 2020
For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns.
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