Tue.Aug 12, 2014

article thumbnail

Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 1:

ViewPoint

'Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the world of B2B sales, marketing and lead generation, as they share their insight in response to the following questions: Are companies wise to invest money and time to pre-qualify inbound leads from marketing automation systems that have been assigned a “perfect̶

article thumbnail

3 B2B Conversion Tracking Mistakes Not to Make

KoMarketing Associates

'One of the key benefits of online marketing is having the ability to capture information about our site visitors in order to better understand our marketing efforts. Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much moreincluding the actions they take before they actually buy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From How Much Content to How to Stand Out – Q&A with Robert Rose

ANNUITAS

'In gearing up for one of the best conferences around, Content Marketing World in September,we are running again one of our favorite interviews, originally posted in February2014. Take a look at how Robert Rose , Chief Strategist for the Content Marketing Institute thinks about content marketing,how to overcome some typical challenges and what it takes to be a better marketer.

article thumbnail

7 Roadblocks to Digital Marketing Transformation

Convince & Convert

'Image via BigStockPhoto.com The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. The marketing talent pool is underprepared, the marketing mix is evolving, and the matrix of technology providers is exploding. Customers are tuning out traditional marketing methods, while consuming information and making buying decisions on mobile phones, tablets, computers, smart televisions, and wearable devices.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

B2B Content Marketing: 3 “Must Haves”

EMagine B2B Blog

By Allie Viau | Digital Marketing Strategist & SEO Specialist. As a B2B company, your content marketing can play a significant role in differentiating your brand, grabbing the attention of prospects, and assisting in lead generation efforts. To remain competitive in B2B content marketing, you must provide at least three different forms of marketing collateral on your website: white papers, case studies, and blog posts.

More Trending

article thumbnail

5 Ways to Recognize B2B Lead Generation Failure ???and Move On

LEADership

'Last week I talked about quick wins. Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Yes, there are many reasons your marketing and sales activities can fail and they occasionally will. Its hard to admit, but what you learn from failure is sometimes much more valuable than what you might gain from winning.

article thumbnail

Video Marketing Tips for A/E/C Firms: 7 Best Practices

Hinge Marketing

'All A/E/C firms have stories to tell. From pulling clients out of technological tailspins, to helping them salvage the design of a complex structure within restrictive land-use regulations. These are stories worth sharing, and are great ways of showing what your firm can do. As arguably the most efficient and compelling storytelling medium, video is a perfect choice to connect these narratives to potential services buyers.

article thumbnail

Buyer Cycle Battleship

SugarCRM

'The post Buyer Cycle Battleship appeared first on Salesfusion.

article thumbnail

How to Create Content That Sells [SlideShare]

Hubspot

'When most of us think about creating content for a businesses, we tend to think about the content that helps generate awareness or new leads. This type of content isn''t self-promotional -- you typically use it to answer industry-related questions and address topics that''ll attract people to your website, entice people to follow you on social media, and spur visitors to give over their information to receive a free offer.

Content 57
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Webinar Recording: 5 Spying Strategies to Stay Ahead of Competition

LeadSquared

How much do you know about your competitors? Are they ahead of you in the game, what is it that’s keeping them ahead? Have you ever made an effort to monitor their lead generation strategies – (what keywords are they bidding on, etc)? If not, let me tell you that all your smart competitors are watching you. So, if you aren’t watching them too, you are at a definite disadvantage.

article thumbnail

7 Creative Ads Even Inbound Marketers Can Love

Hubspot

'When ads are bad, they''re annoying to watch. They interrupt what you''re doing -- browsing the web, surfing your social feed, watching your favorite TV show -- don''t feel targeted, and offer nothing of value. You find yourself trying to find an escape route by clicking out of your browser, picking up your phone, or changing channels. But, not all ads are bad.

article thumbnail

3 B2B Video Examples to Inspire Your Next Marketing Masterpiece

Vidyard

Brainstorming an amazing video story for a B2B brand can feel discouraging, especially if you’re intimidated by polished looking videos from other brands. It’s often difficult to explain what you do as a B2B company, let alone make it sound fun; but even if you are as B2B as it gets, you can still create something to impress your target audience.

article thumbnail

A 3-Step Framework to Connect the Dots Between Marketing & Sales

Hubspot

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Smart sales and marketing leaders know how important it is to collaborate with cross-functional teams. In a perfect world, the two teams would be working in tandem and complete harmony with one another. Unfortunately, the reality is that marketing and sales teams are often at odds, unable to see eye-to-eye on information management, lead generation, and customer education tacti

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Interactive Content And The Buyer’s Journey

SnapApp

The last time you booked a trip, did you use a travel agent? Chances are, probably not. Most of us don’t use agents anymore. We prefer to research, plan, and book travel ourselves using the tools available to explore ideas, review other’s opinions, identify options and compare prices. This phenomenon – of doing our own research and evaluation without the help of an agent – is not unique specifically to travel.

article thumbnail

Are anonymous communities most authentic?

Biznology

'“A s long as the roots of relationship are not severed, all is well. And all will be well in the communitys garden. There will be growth in the spring!”  Chauncey Gardiner , from Being There. I am a proponent of “real name” communities. I am also a proponent of safe communities — and real name accountability tends to civilize people’s behavior online in a big way.

article thumbnail

6 Ways to Make Guerrilla Marketing Work For You

Adobe Experience Cloud Blog

'Author: Rachel Yarnold For marketers with big dreams and small budgets, guerrilla marketing has a strong appeal  its often seen as a low investment, high impact strategy. But while these campaigns do tend to be inexpensive, they also require a big imagination. But before we dive in, what exactly is guerrilla marketing? The term was actually coined in 1984 by American advertising executive and writer Jay Conrad Levinson.

article thumbnail

How to Create a Curated Blog Post [+5 Free Blog Post Templates]

Hubspot

'I''m going to let you in on a little secret: Not all of the content you create has to be 100% original. I know. Mind-blowing, right? And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you get all "But content curation is lazy!" and "Content curation is why there is so much crap on the internet," hear me out.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity

'Guest post by Dave Landry. Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesnt have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.

Google 216