Fri.Jan 20, 2012

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7 reasons every job-seeker needs to blog

grow - Practical Marketing Solutions

Have you ever considered the ways a blog can help you get a job?  I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of.  In any interview, you normally have to try to convince people that you know what you know.  In a blog, you can SHOW them. They’ll do it.

4 Reasons For B2B Marketers To Explore Pinterest

Social Media B2B

Pinterest has made a big splash on the social media scene, by quickly earning passionate users who log multiple hours per day on the site. Pinterest saw a 4,000% increase in site traffic from June to December of last year, and many consumer-facing and female-centric brands are already using it well. Here are four reasons B2B should start to look into using Pinterest. 1. SEO value of inbound links.

FAQ 56

Laugh and Learn with Find New Customers – Episode 57 | Marketing Words

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our weekly Mad Marketing TV show. In this show, he illustrates the importance of selecting words carefully. Self Education content marketing Laugh and Learn

5 Steps To Connect With People Outside Your Network On LinkedIn

WindMill Networking

Once you move beyond the generic “add connections” option that LinkedIn has, you might want to specifically search for and increase your connections with people aligned with whatever connection policy you might have.  The challenge is that restrictions exist within LinkedIn that may prevent you from inviting others you don’t personally know.  Also mention how you can help them.  LinkedIn

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Social Networks Your Organization Needs This Year

Conversionation

Socialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. The infographic is based on data that look at how some major brands and media companies do on the big social networks, taking into account three different parameters. In a blog post on [.]. Blog Connected marketing Research Social media marketing Facebook Google+ Jan Rezab social networks socialbakers Twitter

Savvy Week in Review - January 20

Savvy B2B Marketing

Another Friday is upon us, bringing with it all the goodness that so many of us look forward to each week. And that includes our roundup of the posts that got us thinking, inspired an "aha!" " moment, or just plain entertained us. Hope they do the same for you. Enjoy! Predictions for Location-Based Marketing in 2012 by Adam Steinberg @adams472. Location intelligence and mobile marketing are on the top of many trends to watch for 2012 but Steinberg takes it to the next level with 8 predictions just around location marketing. What Happens When Inbound Marketing Works?

How to Start Selling More - Now

Cloud Potential

Right now, someone is coming to your website or contacting one of your salespeople, already convinced that they need something similar to what you're selling, but not sure if they should buy it from you. They have questions. They look for the answers to those questions on your website, or ask your salesperson. They walk away empty-handed. read more. How to be a better salesperson

Friday Wrap-Up: This Week in B2B Marketing Tips

B2B Lead Blog

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. Is a Google+ Brand page or Facebook Brand Page Best for Your

10 Types of Updates to Power Your Social Media Presence

Hubspot

Earlier this week, I shared some of the most taboo topics that shouldn't be discussed in social media. And it may have left some people wondering, "What on earth can I post to my company's social media accounts?" While there are plenty of topics still up for grabs, I consolidated some of the best topics to discuss in social media that won't offend and will entertain. If you incorporate a healthy mix of these types of updates into your regular posting mix, you'll find you have a well-rounded social media presence with active members and a growing fan and follower base. 1.) Connect with HubSpot

Why You Need Better Content, Not Just More Content

Sazbean

As part of a marketing evaluation we delivered to a client this week, we covered Search Engine Optimization (SEO), and in particular how the volume of indexed content plays a major role in the success of any SEO effort. The situation was simple: one of this company’s biggest competitors showed hundreds of indexed content pieces, and our client showed around ten. Game, set, match to the competitor, right? Not so fast, my content marketing friends. First, think about the sales funnel: While there’s no universally accepted set of steps in the sales funnel, I typically use the following: Awareness.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Why does your website need SEO?

Puzzle Marketer

Before you begin with the cultural and strategic “buy-in” of Search Engine Optimization, it’s important to start at the beginning and understand how you got here and why you need it. It’s likely that your website was created by designers. Either an individual designer on staff, a free-lancer, or a company. Designers (I’m generalizing here) know how to make a great looking website but don’t always know the most efficient way to code the website. Your website designer probably did some very cool things. looking website. They’ll know if you try.

With 90 Million Google+ Users, Google Tries to Force Social Adoption

Hubspot

In a press release distributed yesterday recapping Google's fourth quarter, the search (and social?) giant revealed that Google+ has now racked up 90 million users. Sure, 90 million may seem like nothing compared to Facebook's giant 800 million user base , but considering the new social network has only been around a mere 7 months, the growth isn't easily ignored. But yes, you should care.

Palmisano Reflects on a Decade as IBM’s CEO

Paul Gillin

As he retires from IBM after 10 years as CEO, Sam Palmisano reflects on what he’s learned about leadership, making tough decisions and thinking strategically  (video, transcript and downloadable audio). Palmisano is disarmingly modest and candid in an interview with Wharton management professor Michael Useem as he discusses his “temporary stewardship” of the IBM legacy.

How Customer-Centric Analytics Will Change the Future of Marketing

Hubspot

We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. So if you're leaning toward the side of remarkable inbound marketing, you likely have some type of marketing analytics tool in place to track and measure how your marketing programs are performing.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

E-Quip Blog: Where Are the Service Leaders?

E-Quip

In my last post I mentioned a survey conducted for my previous employer that failed to identify a leader among our competitors in providing great client service. Instead, clients pointed to individuals within those firms who

New Google Algorithm Update Dings Sites With Excessive Ads

Hubspot

It's been a while since we heard about a major algorithm update from Google (everyone needs a vacation, right?), but it looks like the search giant is back in full swing with a new one. Let's break down what this update means for websites using paid advertising, and how you can make sure your site isn't penalized by the update. Who Exactly Will Be Penalized? Do You Think My Website Is an Offender?

SERP 11

B2B Marketers Don’t Get Left Behind

B2B Marketing Traction

There are several trends bubbling up to the top for B2B Marketing right now. If you’re not addressing or implementing them in the near future, you could get left behind by your buyers and your competition. Online content is more important than ever in getting found on the Internet. Not only should you write and post them, but you should share them and get your contacts buzzing about them.

Infographic of the Week: How America Spends on Electronics

Ad Your Comment Here

Ever wonder the who, what, where of electronic lovers in the US? Bundle shows us some cool stats. Infographics electronics buying infographic

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Why Marketing Should Stay Off the Pitcher’s Mound

B2B Marketing Unplugged

Some people think I don’t like sales people. Not true at all! love, respect and fear most of the good sales people I know. The lousy sales people I know, on the other hand, don’t usually end up on my Christmas list. It It happens that a fair number of the bad sales people I know are actually marketing people dressed up as squirrels. Here’s a recent example of why that doesn’t usually end well. A few months back we invited a boutique agency that had been doing nice work on small, usually unplanned things to come in and pitch us. We figured they had. Not so much. Oh dear.

8 Mistakes That Kill Lead-to-Customer Conversions

Hubspot

Marketers spend plenty of time fretting over what sometimes seems like a lofty lead generation goal. But luckily (for the leads and the sales organization), marketers are also still thinking about what happens to those leads once they enter the CRM. So how do you ensure you're rocking your middle of the funnel marketing? First, make sure you're not making some of these common but lethal mistakes.

Life Without Yahoo!

Biznology

Image via CrunchBase. This week Yahoo’s founder Jerry Yang somewhat abruptly removed himself from all things Yahoo. The net/net is that he is no longer working in the company in any capacity. There is a new CEO, Scott Thompson, who was brought in recently from PayPal (if your eyebrows raised up upon reading that, you were not alone). There is still a business intact. There is still significant traffic going to the Yahoo portal. The trouble is that there is no real Yahoo anymore. It’s sad to say, but very true, that I won’t miss it for a moment. Yahoo News? Yahoo Finance?

Three Reasons You Can’t Afford to Ignore the Latest Marketing Trends

Tomorrow People

Market trends 2012. Are they really something your business can afford to ignore? You may think so - or have the belief that if you’re already using tried and tested approaches, you shouldn’t need to change your ways just on the whim of the marketing world. However, there are three important reasons why every business needs to keep up with the latest marketing trends: 1.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Ten Blogging Lessons from Chris Brogan

Social Marketing Forum

2012 is the year of oversaturation. On social media too. So says Chris Brogan. He has a point. You know the phenomenon. There is too much ‘noise’ And we need filters. “Curation” is hot. That’s why Twitter acquired Summify. We will scale down. We live in a consumption society, says Brogan. “People can barely read [.]. Blogging Content marketing Tips blogging lessons Chris Brogan

Inside Sales Reps: Pick Up The Phone!

Sales Prospecting Perspectives

I have recently started to leverage Twitter as an outlet to stay current and explore various authors/sources of business best practices and business topics. Believe me, I know I am late to the party – but if you know me well, you know this is a huge step. When I was in school at San Francisco State I had a management teacher that would have us read material from the Harvard Business Review. So when I logged into Twitter a few weeks ago I began “following” HBR. Pick up the Phone! Is your inside sales team relying to heavily on email

Find New Customers Fan of the Month – Paige O’Neill

Fearless Competitor

Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Each month we recognize a special fan of  Find New Customers. This month our fan of the month is none other than marketing expert Paige O’Neil of Aprimo. Paige has been a strong supporter for a long time and we’re honored to recognize her this month. Paige is Vice President of Marketing at  Aprimo , based on her Linkedin profile. Critical change agent; proficient at introducing marketing initiatives that create new categories, differentiate from competitors, and increase sales.

INFOGRAPHIC: Top Social Networking Sites

Client Bridge

From Priit Kallas at DreamGrow Digital, here's an interactive infographic on the market shares of the top social networking sites. View Original Article

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

The Cell Phone Crowd - Why (Mobile Optimized) Content is King

SnapApp

When email became widespread during the late 1990s, the gold rush was on. Such inexpensive, wide reach for marketing was previously unheard of -- and advertisers worldwide rushed to adopt it. The adoption of mobile devices has created the same frenzied atmosphere, and it's creating new opportunities for marketers. The Numbers. billion people worldwide. The Good. Your business gets an SEO leg-up.

Small Business Advice – Don’t go on site if you’re not insured

Business Growth Development

If you work in the construction and building industry, you are probably used to dealing with a large number of job locations, both inside and outside. You may well be called to meetings on construction sites at different stages of development and your work probably takes you out on the road a great deal of the time. If you do travel and visit sites regularly, you might want to consider taking out a bespoke building construction insurance policy, in order to provide cover for different sites in different locations. It makes sense to shop around before you commit to an insurance package.

B2B Aware: This Week in B2B Marketing-Leadership, Mastership & Relationships

B2B Ideas @ Work

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. Stay aware. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. It's 10 pm. Do you know where your B2B twitter message is? Marketers should try to post their most important Twitter messages at off-peak times when there's less noise and chatter for them to compete with, writes Dan Zarrella. When there is less other noise to compete with.