Before you begin with the cultural and strategic “buy-in” of Search Engine Optimization, it’s important to start at the beginning and understand how you got here and why you need it. It’s likely that your website was created by designers. Either an individual designer on staff, a free-lancer, or a company. Designers (I’m generalizing here) know how to make a great looking website but don’t always know the most efficient way to code the website. Your website designer probably did some very cool things. looking website. They’ll know if you try. MORE >>

Earlier this week, I shared some of the most taboo topics that shouldn't be discussed in social media. And it may have left some people wondering, "What on earth can I post to my company's social media accounts?" While there are plenty of topics still up for grabs, I consolidated some of the best topics to discuss in social media that won't offend and will entertain. If you incorporate a healthy mix of these types of updates into your regular posting mix, you'll find you have a well-rounded social media presence with active members and a growing fan and follower base. Or they just hate reading. MORE >>

This is a guest post from Sagar Jani, Digital Strategist at Station X Communications. If you find this post useful, be sure to register for Marqui's free live webinar, The Marketer's Guide to Taking Your Website Mobile , on Tuesday January 31 @ 10:30-11:30AM PST. Click here to check out the details and reserve your spot. If you can take away one key message from this blog post, let it be this: It's not that mobile web "will" be hugely important. It already is. The time for delay has long passed. In North America, that number is already approaching 50%. Click here for more info, and to register. MORE >>

We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. Measuring and analyzing the performance of every inbound marketing channel you use to drive traffic, generate leads, and convert those leads into customers—then making adjustments to your marketing strategy and tactics based on the insights you glean from them—is what separates good inbound marketing from truly remarkable inbound marketing. canonical identity. The Role of Cohort Analytics. MORE >>

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! Is a Google+ Brand page or Facebook Brand Page Best for Your MORE >>