Sun.Feb 19, 2017

article thumbnail

6 Things You Really Need to Stop Putting in Your Marketing Resume

Marketing Insider Group

In order to grow your marketing career, it’s not enough to just be able to market a brand or product. You must also be able to market yourself. Given that, it’s incredible how many marketers include commit crucial mistakes or professional faux pas on their resumes that make them look dated or out of touch. […]. The post 6 Things You Really Need to Stop Putting in Your Marketing Resume appeared first on Marketing Insider Group.

Order 195
article thumbnail

10 SEM Rookie Mistakes that You Might Be Doing Right Now

Spiralytics

Search engine marketing is relatively easier to set-up compared to other online marketing techniques, which makes it a natural choice for businesses who want instant results. On the other hand, this same reason is why SEM can be detrimental to any marketing initiative. Any business can use paid search to advertise their wares and with the fact that PPC platforms act as an auction, makes online marketplace very competitive.

SEM 89
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Personalization Affects Lead Nurturing

PureB2B

The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. Proper execution requires knowing what to send when and ensuring that you’re adequately meeting your target market’s needs. This involves a variety of marketing strategies that require a thorough understanding of your target market’s characteristics and buying behavior and is a continuous process with the main goal of building lasting relationships with your customers.

article thumbnail

B2B Content Marketing: How to Set up Your Business Blog to Generate Leads

Spiralytics

While blogging can work wonders both for B2B and B2C companies, we want to look at how business blogging is particularly effective for the B2B industry.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

How Personalization Affects Lead Nurturing

PureB2B

The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. Proper execution requires knowing what to send when and ensuring that you’re adequately meeting your target market’s needs. This involves a variety of marketing strategies that require a thorough understanding of your target market’s characteristics and buying behavior and is a continuous process with the main goal of building lasting relationships with your customers.

article thumbnail

How Small and Mid-Size Companies Will Practice Marketing in 2017

B2B Marketing Directions

Target Marketing magazine recently published the findings of its annual "Media Usage Survey," which was designed to identify marketing spending plans for 2017. The survey was conducted in December 2016 and produced 725 responses from members of the audiences of Target Marketing and subscribers to Total Retail and NonProfit Pro magazines. The researchers suppressed participation by list services firms and creative services/advertising agencies so that all responses would be from marketers.