Wed.Sep 17, 2014

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65 Experts Chime In On How To Stay Motivated To Write

Marketing Insider Group

'One of the biggest questions I get is how do you find the time to write? Which, of course, I already answered a while back. Because that’s what a good content marketer does right? We are supposed to define the questions our audience is asking. And then simply answer them ! This is a huge topic, but it is especially important this week as my good friend and content marketing mentor, Ann Handley finally released her book Everybody Writes.

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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

'Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. As a company that rigorously tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from

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Blogging Tips: Unique Ideas to Boost Your Blog

Writing on the Web

'I feel like we hear a lot of the same blogging tips over and over again. While it is definitely useful to know your blogging basics and how to boost readership, how about we change it up a little and offer some ideas on how to boost your blog in ways that you’ve maybe not thought about before? Here are a few ways that you can get new (and old) eyes on your blog and keep them engaged.

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Direct Marketing Formats: A strategic look at 9 mailer options

Direct Response Coach

'Direct marketing is a complex business with many elements to consider. Chief among your considerations should be your list and your offer. These two elements will have the greatest impact on your response rate. Have you heard about the 40-40-20 rule? The rule says 40% of your direct marketing program will depend on your mailing [.]. The post Direct Marketing Formats: A strategic look at 9 mailer options appeared first on McCarthy and King Marketing.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Digital Marketing Directions: Key Trends Driving Your Marketing Next Year

Biznology

'Yesterday, our author Tim Peter presented our latest Biznology webinar about digital marketing trends for the next year. Is your competitive environment moving ever faster, challenging you and your business to keep up? Are you struggling to stay on top of changing customer needs? Or do you feel like you’re continually falling behind? If you’re like most businesses, you could use a little help to get ahead and to prepare for the future.

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More Trending

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This free pine tree reminded me of 2 key marketing trends

Convince & Convert

'Today, I am holding this pine tree. Now that may seem like a curious thing and perhaps it is, but this pine tree is a terrific example of two marketing trends. Give Value and Create Conversation. First, this pine tree is is a fantastic instance of marketing sideways. Marketing Sideways is where you don’t talk about your products and services per se, but talk about something else that your customers would value, using that as a way to create a relationship with those potential.

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What Does Kevin Spacey Know About Content Marketing?

Proteus B2B Marketing

'Actually, more than you might think! The actor (Yes, that Kevin Spacey), director, producer and screenwriter, perhaps better known for his Oscar winning performances as Lester Burnham in American Beauty and Roger ‘Verbal’ Kint in The Usual Suspects—gave the closing keynote address at Content Marketing World 2014. I’ll admit, I went in thinking, “nice high-profile [.].

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Why Lead Nurture Matters for Marketing

SugarCRM

'The post Why Lead Nurture Matters for Marketing appeared first on Salesfusion.

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Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed

Hubspot

'A lot''s happened in the marketing world in the last few years. Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Although the fundamentals of inbound marketing haven''t changed, the tools companies use to get found online have.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Tell Us About Your Best Event Ever

SugarCRM

'The post Tell Us About Your Best Event Ever appeared first on Salesfusion.

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CEIR Predict: The Changing Event Landscape

The Freeman Company

'Future-Proofing Your Events: Make Way for Millennials'

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Content marketing: a customer-centric manifesto

i-Scoop

'Content marketing is not an island. It is part of a bigger picture, aiming to create business value by creating customer value. It takes a customer-centric and integrated approach to succeed in content marketing. We like to call it the Copernican view. Creating business value through creating customer value using content marketing – and putting […].

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Marketing fights Sales – and everyone wins!

Integrated B2B

'What’s the purpose of B2B marketing? Ask the question of any attentive marketing student and they’re likely to reel off a description that somewhere, somehow, involves increasing demand for the company’s products. But marketing is also about managing demand, too, which may actually require reducing demand – or moving demand away from particular products in a company’s range.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Tips For Surviving Day 2 of Inbound 2014

Leading Results Rambings

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What You Probably Didn’t Know About Editors

Paul Gillin

'This morning I spent 45 minutes cutting an article by a technology marketer by one-third. When I finished, the piece was better than when I started. And that made me happy. I love editing, and I’m not ashamed to admit it. I also love my occasional roles as speaker, prognosticator and thought leader, but there’s something uniquely satisfying about taking someone else’s work and making it better.

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Getting Exceptional Growth: Meet the New HubSpot Marketing Platform

Hubspot

'Years ago, when Brian and I started HubSpot, we were on a singular mission. We wanted to help companies get off of the sidelines and into the game. The internet had changed everything, and too many businesses were missing out on the massive potential this created. The way we saw it, eight years ago, was that the problem companies had was not a lack of great marketing tools.

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How Small Businesses Can Use Visual Content and Increase Conversions

Convince & Convert

'Displaying amazing visual content online isn’t reserved for top dogs – companies small or large can use the web to share beautiful visual content online and, as a result, increase their conversions. Think about it – what do big companies have that small businesses don’t? Maybe they have more resources or online followers, or maybe they have more budget to spend on advertising and site design.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Launch and Grow a Business Blog From Scratch [SlideShare]

Hubspot

'Roughly six months ago, I was tasked with launching a new business blog for Sidekick , an email productivity tool built in HubSpot''s startup labs. I thought sure, I''ve been blogging for HubSpot for over two years. Taking full ownership of a new content entity should be easy, right ? Wrong. I spent days Googling "how to launch a new blog." And every single time, my search results showed the same, repeated, worn-out, and unhelpful advice.