ViewPoint
APRIL 28, 2015
The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success. The origins of the phrase date back to October 28, 1922, during a game between Notre Dame and Georgia Tech. During that game the Fighting Irish players said Hail Mary prayers together before scoring each of the touchdowns, winning the game 13 to 3.
KoMarketing Associates
APRIL 28, 2015
We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions. A retail example would be when a college student sells their used textbooks to a book reseller, who then resells them.
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ANNUITAS
APRIL 28, 2015
Perhaps you have read the latest marketing book, Experiences: The 7th Era of Marketing ? If not, it’s time to hop online and get your copy today. The book, written by Carla Johnson and Robert Rose , provides insight into what marketers need to focus on today and it has nothing to do reach or campaigns. Experiences is based on five years of research and shares new ideas on what determines marketing success including putting strategy before structure and how to create content-driven experien
Adobe Experience Cloud Blog
APRIL 28, 2015
Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement. So what is sales enablement and how does it pertain to marketing automation? Traditionally, sales enablement refers to educating sales on marketing activities, messaging, and content. In the world of marketing automation, sales enablement refers to educating sales on how they can successfully leverage marketing automation.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hinge Marketing
APRIL 28, 2015
Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However, the personal nature of the email inbox can sometimes require email marketers to walk a fine line between doing too much and doing too little. This list of do’s and don’ts will help you break free from the constant “should I?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
LEADership
APRIL 28, 2015
—Higher Quality will Create a Bigger Impact. We have been talking about how the B2B buyer is changing—constantly full of surprises, increasingly unpredictable and incredibly savvy. Needless to say, these changes have brought a whole new dimension to the already complex B2B sales cycle. The process of B2B vendor selection which traditionally was based on performance indicators of service, delivery, quality and price is now based on all of these, plus evolving factors such as just-in-time communic
Hubspot
APRIL 28, 2015
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. So you’re going to a conference. What’s in store for you? You’ll attend dozens of sessions led by professionals in your industry, meet a ton of new people, and take home lots of great swag. If you’re a conference-going expert, you probably have your own short list of tried-and-true tactics for making the most of a conference.
KEO Marketing
APRIL 28, 2015
Most marketers know that search engine optimization has evolved by huge leaps recently. We have gone way beyond the days of basic keywords. Today, SEO encompasses intent—meaning, evaluating a user’s motivation and guessing at what they really want to know, and what the motivations are behind this particular search. For marketers, this isn’t a situation you can handle passively.
Hubspot
APRIL 28, 2015
ESPN recently redesigned their website. Nothing out of the ordinary there. Companies redesign their websites roughly every 18-24 months. (You're probably sick of yours right now, am I right?). But this particular redesign garnered a ton of attention, earning coverage and analysis in Fast Company , TechCrunch , and VentureBeat , among other publications.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
APRIL 28, 2015
Pop the confetti cannons and crank up some Kool & the Gang because it’s time for marketing and sales teams to celebrate! This week, the Salesforce AppExchange surpassed 3 million application installs across the Salesforce customer community. Even if you’re not a Salesforce customer or haven’t started digging into the 2,700+ business apps available at your fingertips, there’s good reason to take notice and be excited for what’s to come.
Hubspot
APRIL 28, 2015
Pinterest has long been recognized as a female-centric social media platform with 80% of its total users identifying as female, but the times are changing. One of the biggest differences we see lately is the ability to narrow search results for males, so search results show men's watches or women's watches, based on your interests. Since users are able to select search results to more closely reflect their interests (whether shopping for themself or someone else), this benefits all users.
JotForm
APRIL 28, 2015
Form creators should try to seek a delicate balance between collecting all of the needed information and making sure that the form visitor completes the form all the way through. To achieve the highest conversion rate possible, the form must be concise. Especially for more time-consuming and intensi.
Brandfolder
APRIL 28, 2015
It’s time to redefine the idea of brand consistency. When it comes to your brand’s mission and values, consistency *is* crucial--there’s no denying that. However, the experience your brand provides.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Standard
APRIL 28, 2015
Spending for social media marketing continues to rise, with this year’s overall spend projected to top $23 billion. That’s a significant 33.5 percent increase over 2014, and it signals continued growth for social advertising in the years to come. According to eMarketer, social media spending will continue to rise at least through 2017, when it will reach almost $36 billion.
Convince & Convert
APRIL 28, 2015
Customer journey mapping is the act of graphically portraying your customer’s experiences with your organization across major and minor touch points (times when your customer interacts with your organization or product). Journey mapping is a holistic approach to understanding the flow of experiences a customer has with an organization (highlight to tweet); it uses pictures to represent a process that cannot be adequately captured with words.
Hubspot
APRIL 28, 2015
I’m learning to cook, design tattoos, and budget better than ever – and it’s all thanks to Pinterest. Why? Pinterest’s brilliant user experience makes it so simple to browse through photos and bookmark products, gift ideas, or articles (and much more) that you want to come back to later. Pinterest was first unveiled in 2010, with its very first “pin” being a photo of a paper cut-out of a couple kissing on a bicycle , pinned by Pinterest co-founder, Ben Silberman.
SnapApp
APRIL 28, 2015
There’s so much great content out there – how do we know what to spend time reading? Here are our recommendations for really valuable reads for modern marketers in the past week: Sprout Social: 7 Steps in Creating a Winning Social Media Marketing Strategy. This in-depth post from Sprout Social walks through their seven steps for developing a social media marketing strategy throughout your business.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Convince & Convert
APRIL 28, 2015
Digital marketing education is changing, and we’re changing too. Starting today, we are completely overhauling our email. Starting today, we are launching… Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. Each day (M-Th) we select a topic and provide you the 3 best resources about that topic from across the Web.
Biznology
APRIL 28, 2015
I will be presenting a short 15-minute live-streaming webinar today at 11:30AM Eastern Time over at GroupHigh as part of their outreach marketing virtual summit series. You can still register and it’s free. So, register now and I’ll see you online — the hashtag for today is #OutreachMarketing. Here’s a sneak peek of today’s presentation on YouTube : Here’s the deck you can look at over on Slideshare : Here’s the content from the presentation.
Hubspot
APRIL 28, 2015
It’s very easy for social media marketers to get caught up in the latest "in" thing. Snapchat! Meerkat! Periscope! As each new social network pops up, many people feel the pressure to be on every single one. However, social media is only an effective inbound marketing tactic if you're doing the right things in the right places. Social media can be awesome for not only generating brand awareness and offering great customer support, but it also can also help a business' bottom line.
Content Standard
APRIL 28, 2015
There’s a lot of talk these days about the importance of technology in marketing—and with good reason. Despite expanding CMO budgets, brands struggle to select and deploy marketing technology to power storytelling at scale, particularly in a B2B setting. (I can attest to this fact, since I spend my days with these enterprise software brands.).
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Crafted Agency
APRIL 28, 2015
Everyone knows when it comes to search engine optimization strategies, content is king. However, at times it can be difficult to come up with an endless supply of creative ways to provide relevant and valuable information in a unique format. This is where infographics come into play.
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