Sun.Jul 20, 2014

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6 Questions Your Boss Should Ask Before Approving Your Content Marketing

Convince & Convert

'Last week, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW. Here’s a Jay Today video about how to get approval for your content marketing programs in a company environment (transcript below, if you prefer) JayToday is available on Youtube , iTunes (as a video podcast), and at.

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More about engagement

TaylorMadeIn KEW

Last week I had a bit of a rant about the buzzword of the moment, ‘content marketing’, which I believe distracts us from our real purpose as marketers. I argued that we should be talking more about ‘engagement marketing’, because content is not an end in itself, it’s how we engage our customers with that content that makes the difference between mediocre and memorable marketing.

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Don't Miss Out! Catch Up on This Week's Most Shared Content

Hubspot

'Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. With so much on an inbound marketer''s to-do list each week -- creating content, drafting emails, fine-tuning SEO, etc. -- we marketers often don’t have enough time keep up with all the important marketing news, trends, and advice. In this week’s roundup, you''ll find our most shared blog posts from the week.