Sat.Feb 21, 2015

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Marketing Effectiveness Is Increasingly Seen as a Powerful Revenue Driver

Content Standard

Move over, sales. Companies are now looking to marketing—once seen as merely a cost center—as a powerful new revenue driver. Four out of five companies say they will classify marketing as a revenue driver in the next three to five years, according to a survey from the Economist Intelligence Unit, sponsored by Marketo. That’s a 10 percent increase compared to the number of companies that currently view marketing effectiveness as a revenue driver.

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The Anatomy of a Compelling Elevator Pitch [Infographic]

Hubspot

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. As organizations flatten out, employees don''t have to corner senior management in an elevator to get their thoughts heard. They could just schedule a meeting, or even walk up to a leader''s office or desk. So is there even a need to have an elevator pitch at the ready?