Marketing Effectiveness Is Increasingly Seen as a Powerful Revenue Driver
Content Standard
FEBRUARY 21, 2015
Move over, sales. Companies are now looking to marketing—once seen as merely a cost center—as a powerful new revenue driver. Four out of five companies say they will classify marketing as a revenue driver in the next three to five years, according to a survey from the Economist Intelligence Unit, sponsored by Marketo. That’s a 10 percent increase compared to the number of companies that currently view marketing effectiveness as a revenue driver.
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