Sat.Jun 29, 2013

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How Marketing Can Earn the Trust of the C-Suite

Adobe Experience Cloud Blog

'Author: Jeff Ogden Everyone in marketing wants to become a trusted partner of the C-suite. But what’s the best way to do that? That’s what we’ll explore in this post – we want to help you gain greater respect and job security. In order to earn the trust of the C-Suite, you as marketers need to first truly understand the C-Suite and how they are measured.

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Gordon Gekko is So Last Century

Paul Gillin

'More evidence that the values of the modern workforce are changing not just in the U.S. but worldwide comes from a new Thomson Reuters survey of more than 1,000 professionals in Brazil, China, India, the U.K. and the U.S. The key finding is that a majority of workers today say they are more motivated by what they do than how much they make. The majority of Americans would rather have a job they enjoy (72%) than one that pays well (28%).