Wed.Aug 27, 2014

article thumbnail

5 easy copywriting rules for your content strategy

Biznology

'Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Copywriting is, after all, the art of persuasion, and you need to demonstrate this in every content piece you create. Superlative copy is essential if your ambition is to maintain anything like a standard of quality in your content.

article thumbnail

Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]

Crimson Marketing

'Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience. CMOs today are responsible for understanding who buyers are, what they need and then providing a community-oriented service that consistently delivers value to them throughout the lifetime of the relationship. .

CMO 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Inbound Marketing Actually Profitable or Just a Slogan

Convince & Convert

'Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. When a company files for an IPO, they submit what is called an “S-1,” which provides financial information for prospective investors. It was our first detailed look into the financial health of HubSpot, and after reading it pretty carefully, I am left with a provocative question.

article thumbnail

Can Social Media ROI Be Measured?

SugarCRM

'The post Can Social Media ROI Be Measured? appeared first on Salesfusion.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Please Stop Worshiping Originality

Convince & Convert

'Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. JayToday is available on Youtube , iTunes (as a video podcast), and at JayToday.tv. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). Here’s a Jay Today video where I talk about why it’s time to stop worshiping originality.

Youtube 138

More Trending

article thumbnail

Silo Smashing: Digital Darwinism

GreenRope

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.

article thumbnail

The Best Career Advice We've Ever Gotten

Hubspot

'During my first performance review at my first real job, my boss opened with, "You make my life easier; no matter who you work for in the future, keep doing that.". He told me bosses like the employees that make their lives easier and tend to reward those that keep that frame of mind with their colleagues, too. It makes perfect sense -- if you make people''s lives easier, they''ll want to work with you.

article thumbnail

Silo Smashing: Digital Darwinism

GreenRope

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.

article thumbnail

The New Rules of Selling [SlideShare]

Hubspot

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. "If you run a small company, then you''re in sales. If you''re a doctor or lawyer or accountant, you''re in sales.". That''s how David Meerman Scott''s new SlideShare, " The New Rules of Selling ," begins. The presentation''s content is drawn from Scott''s latest book, The New Rules of Sales and Service , and this quote in particular resonates with me.

Rules 55
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Silo Smashing: Digital Darwinism

GreenRope

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.

article thumbnail

Doug Kessler: taking a stand – content marketing as evangelism

i-Scoop

'Everyone says content marketing is not about selling. They’re wrong, Doug Kessler says. Doug is Creative Director and co-founder of UK-based Velocity Partners, a B2B marketing agency with a strong focus on content strategy. Doug is a displaced Yank who started his career at Ogilvy & Mather, New York. Soap and fabric softener bored him […].

article thumbnail

Silo Smashing: Digital Darwinism

GreenRope

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.

article thumbnail

How to Identify Buyer Personas for Professional Services Marketing

Hinge Marketing

'Developing a content marketing strategy can seem intimidating. How do you begin? How do you know what to write, or who you’re writing for? After all, your clients come to you with varying, often complex needs. Sometimes you work with the CEO, at other times, you’re selling directly to the people in the field. Ultimately, your goal is to capture the interest of all segments of your audience—and then convert that interest into a sale.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Silo Smashing: Digital Darwinism

GreenRope

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.

article thumbnail

4 Things We Learned from the Ice Bucket Challenge

Adobe Experience Cloud Blog

'Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives: thousands of people willingly dumping ice water over their heads. The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena. This list includes, but is not limited to, Grumpy Cat, Ridiculously Photogenic Guy, and Gangnam Style (none of which impressed Olympic gymnast McKayla Maroney , nor did the

article thumbnail

Silo Smashing: Digital Darwinism

GreenRope

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.

article thumbnail

How can you CLOSE the Value Gap?

The ROI Guy

'Today’s buyer is more empowered, skeptical and frugal than ever before – a condition called Frugalnomics. This new breed of buyer doesn’t care about when you were founded, how many customers you have, how quickly you are growing, your latest product release and new features. They want to know exactly how you can help them solve their particular challenges, and the bottom-line impact you can deliver.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Silo Smashing: Digital Darwinism

GreenRope

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.

article thumbnail

A Handy Little Guide to Pairing Fonts [Infographic]

Hubspot

'The way you pair several fonts could make or break the success of your design. When done right, font pairings can help you capture your audience''s attention, get your readers to feel something, and reinforce your message. But when done wrong, it can clash, confuse your readers, and even look like a design mistake. But it''s tricky enough to choose one custom font for your marketing -- now you have to choose another one that complements it?

Design 59
article thumbnail

Silo Smashing: Digital Darwinism

GreenRope

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.

article thumbnail

The Anatomy of an Optimized Blog Post [Infographic]

Hubspot

'Congrats! You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout to look fabulous ! Now comes the time you''ve been waiting for: Finally whipping up that first blog post and publishing it for the world to see. But don''t click "publish" just yet! When you''re in a hurry to get started with your blog, it can be tempting to overlook some of the key elements that''ll help make it successful.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Silo Smashing: Digital Darwinism

GreenRope

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.

article thumbnail

Silo Smashing: Digital Darwinism

GreenRope

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.

article thumbnail

Silo Smashing: Digital Darwinism

GreenRope

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.

article thumbnail

Silo Smashing: Digital Darwinism

GreenRope

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Silo Smashing: Digital Darwinism

GreenRope

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.

article thumbnail

Silo Smashing: Digital Darwinism

GreenRope

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.

article thumbnail

Silo Smashing: Digital Darwinism

GreenRope

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.