Marketing Insider Group
DECEMBER 30, 2015
There are millions of bloggers around the world publishing new content every day. If so many other companies are blogging too, why should you invest time and resources in business blogging? You should just avoid it altogether, right? Wrong. Business blogging is no longer a nice-to-have for your company, it is a must for several […]. The post SEO Best Practices For Your Blog appeared first on Marketing Insider Group.
Biznology
DECEMBER 30, 2015
“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.”. “Why would I want to be on Twitter? It’s a lot of noise, and no one cares about what I’m reading.”. “I want to be a thought leader, but I don’t have time for blogging.”. Sound familiar? I hear these objections all the time when speaking to top executives about social media.
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Vidyard
DECEMBER 30, 2015
Every year around this time, we highlight some of the best video marketing examples over the past year in an attempt to provide inspiration to B2B marketers as the new year rolls in. The truth is, we all need a little bit of inspiration. Especially in the video world. Mainly because the use of video is proving to be more and more crucial to marketing success.
Hinge Marketing
DECEMBER 30, 2015
As professional services executives, cross-selling services is a goal we, of course, all have – making the most out of our existing accounts, adding more value to the relationship by selling appropriate services and equally appropriate complimentary services. Cross-selling services is, you might believe, the holy grail of increasing revenue per client (or one of them, anyway).
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
KEO Marketing
DECEMBER 30, 2015
When you started a company blog, you probably did so with the following goals in mind: Increase traffic from search engines and social media. Keep your audience engaged with your brand. Generate more leads. While a blog is essential for building brand awareness and helping leads research your solutions, there’s a point at which serious buyers need more in-depth content – and we’re not just talking about white papers and case studies.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
DECEMBER 30, 2015
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. For all the fear surrounding ad blocking, there are still a lot of people watching ads. Consider Geico's Unskippable pre-roll ad: It currently has more than 8.1 million views on YouTube. Or look to Android's ad featuring unlikely animal friends: It became the most shared ad of all time , with more than 6.4 million shares.
Brandfolder
DECEMBER 30, 2015
First, some house cleaning: it’s 2016. If your Digital Asset Management (DAM) strategy is not 100% cloud-based, you’re doing it wrong. It’s high time we stop wasting valuable resources on.
Hubspot
DECEMBER 30, 2015
What are kids looking at when they spend hours a day on their phones? As an education marketer – you want to make sure some of that attention is coming your school's way. With the wealth of school content available to students, you can be sure some schools are getting prospective students' time, so some of it should be yours, right? How do you attract those eyes to your school's website and blog?
Terminus
DECEMBER 30, 2015
One of the most important things to remember when thinking about account-based marketing is “quality over quantity”. The success of your ABM campaign depends on the accounts you target, and by having quality data, you can target the accounts that are best fit and most profitable for your business. Finding the target accounts can be difficult and time-consuming; luckily for B2B marketers, this is where predictive analytics comes into play.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
DECEMBER 30, 2015
The sheer volume of sales you experience during the holiday season could put you in a very different situation during tax season next year. There are several considerations you’ll have to keep in mind, such as an increase in revenue, locations where you or other staff members work, and potential exemptions. These tips won't make up for advice from an accountant, but these are some things to keep in mind when dealing with sales tax.
LeadSquared
DECEMBER 30, 2015
As we say goodbye to 2015, here’s our final webinar blog post for this year. The last session, “How to Get Better at Lead Generation in 2016” was taken by LeadSquared’s Marketing Manager, Meenu Joshi. A number of questions were asked and answered d[link] the session. In case you missed it, here’s a list of all the questions that were asked and answers to them.
Adobe Experience Cloud Blog
DECEMBER 30, 2015
Author: Johnny Cheng Just like the saying goes to keep your friends close and your enemies closer, it’s important to keep tabs on what your peers are doing as a good benchmark of your own results. While your email campaigns may be hitting all of your marks, you may want to set your goals higher for 2016 based on how other companies in your space are doing.
Convince & Convert
DECEMBER 30, 2015
Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. I read influencer marketing blogs and newsletters every day. Don’t get me wrong—a good tips post has helped me greatly over the years. But I’m a sucker for posts containing facts, strategies backed up with data , and most of all… charts! There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly.
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Hubspot
DECEMBER 30, 2015
Not everyone is ready to buy your product or service the first time they come to your site and that’s okay. With the right amount of time and information they will warm up to your brand, assuming they’re the right persona for your product or service, of course. Nurturing campaigns are essential for keeping these people who visit your site but aren't ready to immediately buy engaged with your brand.
Content Standard
DECEMBER 30, 2015
Launched in 1990, the world’s first website recently turned 25 years old. A couple decades later, entire businesses exist in the digital space. Tech startups rise and fall overnight while marketers publish white paper after white paper about the latest traditional marketing methodology that’s been replaced by new digital marketing trends.
Hubspot
DECEMBER 30, 2015
You may not spend much time thinking about your posture when you're getting work done at your desk each day, but it can have a significant long-term impact on your health. Just think about how much time you spend at your desk. Often, you'll be sitting or standing in the same position, hour after hour, day after day, week after week. If your position of choice is hunched over, or puts a strain on your neck, or means you type in a way that stresses out your wrists. then you're might run into some
Convince & Convert
DECEMBER 30, 2015
Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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