Webbiquity
JANUARY 8, 2019
As business buyers get more challenging to reach—thanks to email filters, ad blockers, and caller ID—influencer marketing is becoming more popular as a way to break through the clutter and connect with these hard-to-reach buyers. It’s essentially about building credibility with buyers by developing relationships with industry influencers they already trust.
Marketing Insider Group
JANUARY 8, 2019
I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place? For some of us, […]. The post The Best Marketing Conferences To Attend In 2019 appeared first on Marketing Insider Group.
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DiscoverOrg
JANUARY 8, 2019
I hate the word AI. But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. From a big data perspective, 2018 was the first year I’ve felt our company actually started leveraging machine learning and predictive capabilities for ourselves.
Marketing Insider Group
JANUARY 8, 2019
Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your marketing agency! “Smart content” is one of those terms that has popped up in the last few years. There’s definitely a lot of excitement around […]. The post What Is Smart Content And How Can It Work For You?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
JANUARY 8, 2019
Data and content: often these two seem to butt heads, mostly because at their core, they are very different. However, one can argue that one without the other would be entirely useless. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
JANUARY 8, 2019
Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most? To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them. Statistics showed that almost everyone (86 percent) uses social media at least once per day, and 72 percent of respondents use it multiple times per day.
Onalytica B2B
JANUARY 8, 2019
Brian Hansford – VP of Marketing Performance at Heinz Marketing. Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. Location: Redmond, WA USA. Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions.
The Daily Egg
JANUARY 8, 2019
Let’s face it: Your website traffic has an indirect impact on the profits of your business. Poor traffic generation will typically lead to poor conversions. And as we know, poor conversions generate low revenue, leaving your business with little to no profit. The major misconception about generating website traffic is that you need to create […] The post How I Increased My Website Traffic by 80% in 6 Months [Case Study] appeared first on The Daily Egg.
Content Marketing Institute
JANUARY 8, 2019
Creating visuals for a landing page is kind of like dressing for a job interview. Job candidates want the interviewers to see them as well prepared and a good fit for the company. You want the visuals on your landing pages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand. Another similarity between dressing for a job interview and finding the best visuals for your landing page?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Only B2B
JANUARY 8, 2019
Building Better Buyer Personas: Why You Must Include These 3 Groups Three’s a crowd. Or is it? It might not be fun to be the third wheel. The post appeared first on ONLY B2B.
MarketMuse
JANUARY 8, 2019
If you’re a seasoned content strategist it’s easy to get stuck in a rut. Even after you’ve done a content inventory to fill the gaps and looked to your competitors to see what they’re publishing, there’s still a good chance you’re struggling with keyword research, user intent, SEO or simply coming up with new content… The post 183 Content Strategy Resources to Help You Up Your Content Game appeared first on MarketMuse.
SEMrush
JANUARY 8, 2019
Pamela Lund has been a part of the online marketing industry for almost twenty years. She is well-known and respected for her knowledge and expertise in PPC, ecommerce marketing, and as a business efficiency consultant. We started off talking about PPC but then moved into how consultants can optimize their work day and be more efficient.
Hubspot
JANUARY 8, 2019
Nowadays, marketers can measure almost everything, giving us an unprecedented ability to gauge the performance of our marketing campaigns. But, sometimes, we can get overly obsessed with the metrics that look good on paper but don’t provide as much insight we think, like clicks and views. A high dose of traffic can prove your headline’s quality if you’re a blogger, but it doesn’t tell you the whole story of what path your visitors take on your blog, or how exactly they engage with the page.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Bannersnack
JANUARY 8, 2019
Instagram Stories Highlights are a great way to keep some relevant stories visible on your Instagram profile forever, as well as store them by domains or categories. Whether you are a blogger, influencer, or the voice behind a brand, you can benefit from this great Instagram feature that can help you boost your engagement in […].
Litmus
JANUARY 8, 2019
Apart from the onslaught of screen sizes, the mobile revolution introduces another interesting challenge for email designers: high-DPI displays. These displays, often referred to as Retina displays (a term coined by the Apple marketing machine), have the power to both enhance any email campaign—or give your subscribers a less-than-stellar email experience.
Kapost
JANUARY 8, 2019
When I hired the current content team at Kapost, I required one, non-negotiable skill before even considering their resumes: they had to be excellent writers. And I’m not alone! In. The post How to Hire an Exceptional Content Team appeared first on Kapost Blog.
Schubert B2B
JANUARY 8, 2019
B2B PR covers more than press releases and articles; it is about maintaining a favorable image for your company through your ongoing interactions with the media and public. That includes online reviews. Hopefully, most of your reviews are good, but since the invention of the internet, negative reviews come with the territory. And even in B2B, online reviews carry a lot of weight.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Albacross
JANUARY 8, 2019
Content marketing is hard, but it’s not complicated. The idea is simple – use remarkable content to drive qualified traffic to your website, capture site visitors as leads, and convert those leads into sales. How do you do that? First, you produce compelling content centered around a topic your target audience is searching for online. Then you post that content on your site in a well designed and SEO friendly format.
DemandMatrix
JANUARY 8, 2019
Businesses are collaborating more today than ever before. Global expansions and global growth opportunities mean that contracts can’t be relegated to one location anymore.
Content4Demand
JANUARY 8, 2019
It’s no secret that B2B Marketing Exchange (rated a top B2B marketing conference by Forbes) is one of our favorite events of the year, and not just because the event was developed by our sister brand Demand Gen Report. We love the diverse sessions that deliver something for everybody, the inspiring roster of speakers and the opportunities to network with fellow marketers across the country at great parties.
BenchmarkONE
JANUARY 8, 2019
It’s a new year, ripe with possibilities for your growing marketing agency. For many, January is the time to kick off your detailed growth plan and put it into action – the plan you might have spent all of December fine-tuning. For the “winging it” types, the end of the year may mean deadlines and endless client work (i.e., business as usual). It doesn’t matter if you’re more of a year-end planner or procrastinator; here are some things we can all agree will help set your agency up for success i
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DivvyHQ
JANUARY 8, 2019
Be honest: have you ever cherry-picked marketing metrics for a report? I think most of us have at some point. I’m not talking about fudging numbers. I’m talking about only selecting sweet numbers while ignoring data that may leave a sour taste. Basically, what one might expect when they ask a marketer for a report. Sometimes it’s hard not to cherry-pick.
Hubspot
JANUARY 8, 2019
Let's say you hire a new marketing director, and a year later, you see a severe increase in turnover rates. Out of 15 employees, only seven from the prior year remain. Undoubtedly, an increase in turnover rates can impact your team's productivity and morale, and leave you nervous about the future of your department. So how do you figure out what's going wrong, or how your marketing director can improve her performance to ensure higher job satisfaction for her team?
The Mx Group
JANUARY 8, 2019
The post What Your Software Development Company Should Be Asking You appeared first on The Mx Group.
DemandBase
JANUARY 8, 2019
Can search engine marketing (SEM) target specific accounts and minimize waste from unqualified respondents? It can be done. And we did it. SEM by definition is a top-of-funnel, quantity-focused channel. For many companies, the bulk of the budget goes toward branded keywords. No technology currently exists that uses SEM to target accounts. Yes, there’s cookie tracking, but many people use their personal emails to engage with the sites that populate the cookies, so any match is hit-or-miss for B2B
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Outreach
JANUARY 8, 2019
Some things are just better together—peanut butter and jelly; spaghetti and meatballs; movies and popcorn; Batman and Robin. And now, you can add Outreach and Drift to that list. Outreach, the #1 sales engagement platform, is thrilled to announce our new integration with Drift, a pioneer in conversational marketing and chat! That’s right—the integration is LIVE and ready to transform the way you engage prospects and customers.
Choozle
JANUARY 8, 2019
By 2019, 83.6 percent of US digital display ad dollars will transact programmatically. At Choozle, we define programmatic buying as the act of bidding on digital advertising inventory and doing so in real time. Each one of these points is vital to understanding the programmatic media buying process. To start, we’ll go over the programmatic advertising definition and programmatic advertising 101.
SmartBug Media
JANUARY 8, 2019
An End-to-End Approach. Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. In the world of digital marketing, this is a powerful capability, but the speed with which paid search campaigns can be created can sometimes lead to strategies that overlook the importance of developing a coherent and audience-driven theme into the messaging used in every step of your account’s creation.
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