Thu.Apr 19, 2012

Trending Sources

Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Target (Photo credit: Wikipedia). I am a big baseball fan and a one-time want to be pitcher.  Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers.  Lead generation today is becoming the art and science of targeting.  A problem facing organizations today is getting a handle on who to target and where to target. 

Gone with the Pin. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn  is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons

Content Marketing: Get Trained Up [Slides]

B2B Marketing Insider

We all create content. But But let’s face it, most of it is simply awful! How many emails do you get that you struggle to read? How many 5 minute voice mails do you delete? And how many PowerPoint slides contain way too many words? mean no one wants to call someone else’s (content) baby ugly… This is not just about marketing. Last month I wrote “ Is Your Content Boring?

Can traditional marketers adjust to digital marketing?


Image credit: Getty Images via @daylife. Sometimes I am making a speech and I realize that I am meeting a lot of traditional marketers–people my age (or even I admit, a little younger) who are trying to make the adjustment to digital. And as I am speaking, and explaining concepts, and exhorting people to take a chance and make a change, I realize something. The people that are sitting in front of me are going to be fine. It’s the folks that don’t want to listen that are screwed. The people in the audience asked great questions. They paid attention. Or Twitter. Or YouTube.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Top reasons why you shouldn’t bother rebranding

Tomorrow People

Why rebrand your business at all? It’s a tough marketplace out there, so what’s the point of spending money on a company rebrand ? You don’t care about your competitors. Don’t care about your competitors? Then there’s definitely no point in completing a company rebranding exercise. All your customers understand what you’re about. You have enough business. Great.

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Content Authors Wanted - Cross Departmental Recruitment Encouraged!

Savvy B2B Marketing

I recently heard Joe Pulizzi , Founder of the Content Marketing Institute , speak at DemandCon. He spoke about marketing departments hiring former journalists as Content Directors for their organizations. He gave several examples of valuable insights that trained journalists bring to the role of Content Marketer. To watch Joe’s entire presentation visit the DemandCon BrightTalk channel here.

Meet Jeff Ogden, President of the lead generation company Find New Customers at Content2Conversion in NYC

Fearless Competitor

Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event in New York City on April 24th. Content2Conversion  and sponsored by DemandGenReport. Use Twitter hashtag #B2BContentEvent Sorry, this event is Sold out! The Times Center, 242 West 41st St, New York City, NY 10036 on April 24th. How will you recognize Jeff? Fortunately, it’s easy.

Improving Your Social Recruiting on LinkedIn: 5 Tips to Optimize Your Company Page [INFOGRAPHIC]

WindMill Networking

Employment expert Alison Doyle defines social recruiting as when companies and recruiters use Facebook, LinkedIn, Twitter and and other social media sites to source and recruit candidates for employment. That being said, no other social networking website is geared towards making it easier to find your ideal candidate – or fill your talent pipeline – than LinkedIn is.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Content Marketing Expert Rebecca Lieb Discusses Strategy, Influencers, and Leftover Turkey

Modern B2B Marketing

by Jason Miller Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing.  She is the author of Content Marketing – How to Use Content to Market Online and in Social Media and consults on content strategy for a variety of brands and professional trade organizations. What are your best tips for businesses that are struggling to find content? Who posts it?

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You talking to me? 6 Tips for Channeling Voice of Customer to Boost Content and Social Media Marketing Efforts

WindMill Networking

In previous posts I have talked about the importance of producing content that grabs the attention of your customers and prospects and engages them or inspires action.  But how does one do this in practice?  How do you speak in the language of the customer, connect with their concerns and choose topics that are of greatest interest? They might not always be the most obvious words.  among others.

Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

The advertiser that only pays if they get a customer uses the CPA (cost per action / acquisition) model and is popular for affiliate marketing where publishers are willing to drive traffic to high quality brands and only expect payment when an action is completed. It protects the advertiser by defining the action and relating it directly to their business.

Can Social Media Move You from Good to Great?

B2B Marketing Traction

Social media is not a silver bullet, the be-all and end-all, a panacea. It’s just another tool to add to your marketing toolbox. In his book Good to Great , Jim Collins wrote that great companies never saw or tried to use technology as the way to greatness. Rather, technology was an accelerant, but only if the company had built a sound foundation, knew their strengths and what they stood for. 

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

10 Foolproof Ways to Earn Your Landing Page Visitors' Trust


Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report. But what are those landing page characteristics that kick in our feel-good senses and also help to reduce landing page friction ? uneasy?

Affiliate Marketing Tips part 2 – Future of Publishing


Affiliate marketing tips on Future of Publishing: Part 2. Last week, we aired an episode of Future of Engagement about affiliate marketing tips that was intended to give publishers some tips on how to make money off their publications. This week goes into more depth, focusing on specific technological methods of optimizing affiliate campaigns, among other topics. Highlights. And make more money!

Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers


Seems like the team over at Facebook has been eating their Wheaties. Now that Timeline for brand pages and Premium Advertising is all rolled out, they've stepped up their game yet again with some brand new -- extremely robust -- analytics that I'm sure they hope will encourage marketers and business owners to spend more (and better targeted) dollars on their ad platform. Honestly? Page likes.

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Does Social Media Promote Anti-Social Sales Behavior?

Sales Prospecting Perspectives

I have recently become enamored with Social Media and the impact it is having on business, from the small Mom and Pop shops, to large Multi-national Corporation. It is hard to argue against its benefits for business, but what place should it rightfully take? After reading Chris Lang’s blog on integrating social media in your inside sales program , not replacing it, it got me pondering what type of overall impact does Social Media have on us in the sales industry. Those seeing the best results were spending approximately 20 hours per week on social media. Will we see that trend continue?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Understanding How Your Marketing Analytics Gives Credit for Conversions


When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. The following guide will help you understand the difference between "last touch," "first touch," and "assists" attribution, as well as give you a sense of the primary use-cases for each approach. Before we begin, first a definition.

Webinar today: Lead Nurturing Offers the Biggest Bang for your Marketing Buck

Fearless Competitor

Join B2B marketing expert Jeff Ogden in a webinar today 10:00am PT/ 1:00pm ET entitled “ 5 Keys to Lead Nurturing Success ” sponsored by @Datadotcom. Attended boring webinars and palely disguised vendor pitches? This is NOT one of those. Jeff is a fun and engaging speaker! Check it out today. Want a return on your marketing spend? Invest in lead nurturing! That’s lead nurturing.

For an Effective Elevator Speech Obey The 10 Commandments

Sales Lead Dynamics

Fred the marketing consultant is at a networking event. He’s explaining his business.  ‘We provide CMO’s with best-of-breed, next-generation, scalable solutions that optimize revenue and enhance customer value ,” Fred drones on “ We act as a change agent empowering a paradigm shift using a value added synergistic approach that enables clients to take a deep dive.”. It’s a sales pitch. It’s boring.

Can social media accelerate the buying cycle?


The number of companies not doing anything with social media gets smaller and smaller by the day, but that doesn’t mean that business has social media figured out. Despite the increasing comfort that many companies and marketers have with social media, questions still linger about efficacy and ROI. Andrea Fishman, VP of global strategy and partner at interactive agency BGT Partners, however, believes that some of the challenges companies face in using social media is based on the fact that they’re applying the AIDA (attention-interest-desire-action) model. Perhaps. News & Note

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

For an Effective Elevator Speech Obey The 10 Commandments

Sales Lead Dynamics

Fred the marketing consultant is at a networking event. He’s explaining his business.  ‘We provide CMO’s with best-of-breed, next-generation, scalable solutions that optimize revenue and enhance customer value ,” Fred drones on “ We act as a change agent empowering a paradigm shift using a value added synergistic approach that enables clients to take a deep dive.”. It’s a sales pitch. It’s boring.

Making Your Content Go Viral

Client Bridge

Fast spreading "viral" content can build backlinks and website traffic in a short amount of time, and with little effort. But only a tiny amount of web content goes viral. Some would argue that making "viralness" the goal of a piece of content is a fool's errand. And yet, we can analyze content that has already gone viral for clues to its popularity. Kumar on has done that. Here are his six suggestions for creating content with the potential to spread quickly. Keep in mind that there are no guarantees of "virality". But too many failed attempts could damage your brand.

Should Companies Manage Their Employees’ LinkedIn Profiles?

Marketing Craftmanship

Everything Counts in Brand Management. LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. LinkedIn also is no longer just a digital marketplace for consultants, freelancers and agencies seeking new clients.

Free “Cheat Sheet” – The 7 Keys to Successful Lead Scoring

Fearless Competitor

Find New Customers free “Cheat Sheet” on Lead Scoring. You have a big marketing database, but not everyone in there is of equal value. Some are tire-kickers, some college students and some business executives. On the other hand, one was a drive-by, one stopped by a couple of times and a few are consistent visitors. In addition between those differences, behavior changes over time. company that is mildly interested in Month One may become very interested in Month Six. Or not. In this complex and continually changing world, how do you differentiate between prospects?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Measuring Marketing Effectiveness

The Effective Marketer

If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. recent survey by shows that fewer than 20% of marketing respondents have full confidence in what should be fundamental abilities, including measuring overall campaign effectiveness, how to allocate budget with ROI in mind, and communicating performance up to c-level executives.


Klout Brand Squads: The future of brand influence?


Yesterday Klout released Brand Squads, which some would argue is their version of brand pages. ?There There has been a recent trend of social sites developing a layout or profile specifically for brands, and now, Klout has joined the game with their 'squads'. ?So what will this look like in the future? Klout has established themselves as the industry leader on influence. ?Yes Now, Klout is?

3 Free Online Tools Every Marketer Should Use

Business Growth Development

HootSuite - Statistics (Photo credit: Search Influence). Ok, so you’re a new marketing business and don’t have a huge budget to buy all the tools you need to help your budding business blossom. Whatever the case, money is tight. To learn about our 3 favourites, continue reading below. Hootsuite. Hootsuite is specifically designed to help with social media management. iWebTool.

Journalism vs. Marketing — It’s All About Story-Telling


As a journalism student at the University of Maryland College Park , there was a certain badge of honor that we wore proudly. After all, journalism is about truth, integrity, honesty…right? In contrast, I used to joke with my friends in marketing — they weren’t about truth-telling, but rather being paid to tell the truth according to someone else. Let me explain. Content is King.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.