Sat.Aug 29, 2015

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Handy-Dandy Guide To Content Marketing

Marketing Insider Group

My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!”. Little did I know that this grandmotherly advice would translate into a very useful content marketing strategy. I find many B2B organizations linking business units to the feet-on-the-street sales organization without effectively integrating content into this supply chain.

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27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. Between trends changing and attention spans shrinking, doing your job well is no easy feat. The same can be said about sales. Quite simply, it's a constant grind. And while marketers may not always be in the trenches with their sales reps to see it, that doesn't make it any less real.

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Simplicity And Brand Experience: Margaret Molloy On The Siegel+Gale Simplicity Index

Marketing Insider Group

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, is creativity.”. – Charles Mingus. The biggest challenge that enterprise B2B organizations face is how hard it is to talk about what they sell in simple language. There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them.

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Content Personalization Gets Renewed Focus as Critical Selling Point

Content Standard

More than half of marketers believe that personalized content and a custom online experience are key to a winning digital campaign, but a study from CMO Council suggests that current efforts are falling short of those goals. According to the report, “ Brand Attraction from Enriched Interaction ,” marketers understand the importance of creating a great digital experience and one that informs the customer experience.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.