Adobe Experience Cloud Blog

NOVEMBER 16, 2017

There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure to write long-form content, but the attention spans of users are getting shorter each day.

Planning 268

Planning Content Work Management Paid Search Agency 268

Marketing Insider Group

NOVEMBER 16, 2017

These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce owner, it’s up […].

PR 221

PR eCommerce Business Differentiation 221

KoMarketing Associates

NOVEMBER 16, 2017

As marketers refine their SEO objectives, they are finding that on-page content is the most effective tactic in terms of achieving their goals. The “Search Engine Optimization Tactics Survey” from Ascend2 recently looked at how marketers are aligning their SEO goals with their tactics. The report discovered that for the majority of marketers (57 percent), on-page content is the most effective strategy when it comes to meeting SEO objectives.

Marketing Report 180

Marketing Report Tactics SEO Advertising Agencies 180

ViewPoint

NOVEMBER 16, 2017

" The most important thing in communication is hearing what isn't said" –Peter Drucker. Those of us who use the phone to successfully generate sales leads have picked up an essential trade secret. While what we do for a living is talk, a more important part of our job is to listen. Think of those annoying robo calls. During the last election, I seemed to get one an hour.

Lead Generation 120

Lead Generation PointClear Sales Leads Lead Scoring 120

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

NOVEMBER 16, 2017

With the holidays nearly upon us, you’re likely planning meals, making lists of gifts to buy, coordinating family visits, and much more. Each of these tasks involves some level of preparedness, and without proper planning, things can become stressful in a hurry. The same type of stress can happen if content strategies aren’t ready for the year ahead.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

Hubspot

NOVEMBER 16, 2017

Is there someone (or hopefully, several someones) at your company who it seems like everyone wants to work with? Maybe they always get pulled into brainstorms, or maybe your team's leaders consult with them. Or maybe it just seems like everyone on your team just really, really likes them. It might be because they're the nicest person in the world, or it might be because they have a finely-honed set of soft skills.

Ethics 81

Ethics Positioning Activities Rules 81

Champion Communications

NOVEMBER 16, 2017

According to McKinsey B2B tech brands have more difficulty in successfully leveraging digital channels and generating B2B leads than their B2C counterparts. In fact, the bar is set higher for a number of reasons including: Click on the button below to get in touch with us.

B2B Sales 71

B2B Sales B2B Brand Identity Branding 71

Circle Studio

NOVEMBER 16, 2017

To win the war for talent, developing an employer branding strategy focused on attracting and retaining top talent is more important than ever. Many of the traditional sources of competitive advantage, like capabilities, processes or technology, are easily replicable. Today, it’s more often a firm’s people and the experiences they deliver to clients that provide a winning edge.

Brand Identity 60

Brand Identity Branding Tips Thought Leadership 60

Navigate the Channel

NOVEMBER 16, 2017

Perhaps unjustly, Facebook has never been known as a hub for B2B lead generation. This is not for lack of potential – plenty of companies use Facebook for surfacing contact info. However, following up on that contact through automation and CRM systems required a bevy of tools that were disconnected and independent of each other. No longer – Salesforce Lead Analytics for Facebook brings the sales funnel together.

Facebook 56

Facebook B2B Marketing B2B Paid Search Agency 56

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Lead Liaison

NOVEMBER 16, 2017

Lead Nurturing is dying quickly, and marketers are to blame. People are overwhelmed by massive amounts of email; and even your biggest fans are starting to see “educational” materials as being spam. If I want to learn, I tend to go to a podcast, blog, or specific website for information. Information has lost its value in today’s “Google world,” in most cases with evergreen content.

Lead Nurturing 55

Lead Nurturing Lead Scoring Lead Ranking Leads 55

Heinz Marketing

NOVEMBER 16, 2017

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

Work Management 52

Work Management Marketing Management Content Paper 52

Bound360

NOVEMBER 16, 2017

‘Tis the season for marketing self reflection. The annual budgeting season is a right of passage for marketing leaders, a time to assess what worked this year and what did not. One of my old managers used to say, “a budget is the most tangible representation of a strategy.” Will your budget and goals stay the same from 2017 to 2018? Didn’t think so.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Exo B2B

NOVEMBER 16, 2017

Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules of the game have changed considerably and will continue to do so. There are now so many ways for B2B customers to educate themselves that often, they know more about the product and the competition than the salesperson does!

B2B Sales 45

B2B Sales Lead Ranking B2B Marketing Qualified Leads 45

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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QuanticMind

NOVEMBER 16, 2017

How are you preparing your SEM advertising for Black Friday campaigns? Arm yourself with these five fast facts to get more performance from your SEM advertising for Black Friday…and the rest of Cyber Week. Retailers – are you and your SEM advertising for Black Friday ready? Black Friday is one week away. And it’s expected to be a big one. In 2017, online spending is projected to increase more than 5% on Black Friday and more than 6% on Thanksgiving , to $3.52B and $2.05B, respectively.

SEM 40

SEM Advertisements Advertising Mobile Advertising 40

Metadata

NOVEMBER 16, 2017

The search marketing secret sauce. Search marketing remains one of the most profitable sources of lead generation and customer acquisition or as it’s commonly known in the B2B space: “demand generation” available on the market. And therefore, should absolutely be a part of a comprehensive marketing mix for any company going after B2B clients. The secret sauce in search marketing lies in customer intent.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

Crafted Agency

NOVEMBER 16, 2017

Learn how to build your marketing ROI tracking strategy in 1 hour

ROI 54

ROI Marketing Strategy Marketing & Strategy Ad Building 54

Engagio

NOVEMBER 16, 2017

This year, 72% of companies surveyed increased their ABM budget, according to a study from the ITSMA and ABM Leadership Alliance. The rapid success of ABM is clearly driving demand for increased investment. But, making the shift to Account Based Marketing comes with questions of how to best fund this important initiative. How should a B2B marketing leader think about budgeting for ABM?

Account Based Marketing 97

Account Based Marketing Budget Programs ABM Marketing Budget Creation 97

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Marketing Institute

NOVEMBER 16, 2017

Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re missing something: the ability to say “I know” instead of merely “I think.”. That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

InsightSquared

NOVEMBER 16, 2017

Guest blog by Zahra Bukhari, sales operations manager at Localytics. If you had the opportunity to attend Dreamforce this year, you are probably still in recovery mode; 170,000 people, four days, 9 AM concerts, pie a la mode bars, a rock climbing wall – and we haven’t even started discussing the sessions yet. Now that I finally have had a moment to reflect on this year’s conference, I’ve had an opportunity to organize some of my top takeaways.

Work Management 120

Work Management Validation Ideal Customer Profiles Organic Leads 120

Hubspot

NOVEMBER 16, 2017

There are millions upon millions of blog posts published every single day. That’s been true for a few years now. And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of common knowledge for online marketing.

Budget Programs 78

Budget Programs Video Marketing Landing Pages Conversion Rate 78

KEO Marketing

NOVEMBER 16, 2017

Technology deployed in marketing services is changing how brands conduct campaigns. It forces marketers to rethink how they market. Just consider the effect smartphones have had on our everyday lives. As a marketer, it is your job to identify technological advances, understand how they affect your marketing activities, and create strategies that will leverage them.

Trends 48

Trends Service Planning Ideal Customer Profiles 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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