markempa

AUGUST 8, 2016

Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs lament, “Why can’t I see clear measures and ROI from our marketing?” They expect their marketing leaders to provide clear metrics and be accountable to meeting their numbers just like their sales leaders. These CEOs get frustrated because their marketing leaders share metrics like sales lead activity KPIs, engagement reports, and some squishy metrics around a brand that aren’t tied directly to rev

ROMI 0

ROMI Marketing Automation Services B2B Sales Lead Generation 0

Marketing Insider Group

AUGUST 8, 2016

With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketers will need to tap into the most creative parts of their brain, and listen to their team’s best ideas. By marrying data with creativity, marketing executives can lead their teams to […]. The post 11 Qualities Creative CMOs Must Have In 2016 And Beyond appeared first on Marketing Insider Group.

Creativity 136

Creativity Lead Scoring Lead Ranking Leads 136

Savanta

AUGUST 8, 2016

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. For example, even disgruntled customers may remain loyal because: A supplier offers a significant product or price advantage.

Customer Satisfaction 120

Customer Satisfaction B2B Marketing B2B Work Management 120

Marketing Insider Group

AUGUST 8, 2016

If you’re a marketer with a pulse, you’ve heard of Account Based Marketing. It seems like it’s everywhere – starring in standing-room-only sessions at industry conferences; dominating stacked panels at networking events; filling up email inboxes across the marketing world. It’s the new hotness, and it’s easy to see why: ABM promises better results, closer […].

Account Based Marketing 119

Account Based Marketing Interactive Marketing Ad Building ABM 119

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Savanta

AUGUST 8, 2016

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. For example, even disgruntled customers may remain loyal because: A supplier offers a significant product or price advantage.

Customer Satisfaction 120

Customer Satisfaction B2B Marketing B2B Work Management 120

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. ( Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. Social media monitoring is the act of using a tool to listen and measure what is being said about a business or key topic on the internet.

Case Study 115

Case Study Case Studies Social Media Paid Content 115

Hive9

AUGUST 8, 2016

Digital marketing is in constant flux. It seems like every other day there’s a new social media platform people are saying businesses need to be on. Or Google rolls out an algorithm update that shakes up your SEO strategy.

Marketing & Strategy 102

Marketing & Strategy Social Media SEO Google 102

Ambal's Amusings

AUGUST 8, 2016

There is no summer camp that teaches “here is how to handle LIFE as it happens” So, I resort to what Daddy did when I was very young. He taught me how to use the tools that he had around the house. He also trusted me to do many handy things around the house. Kumar … Continue reading Summer Camp – How to Handle LIFE as it Happens.

Tools 100

Tools 100

Contently

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately. And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. While the sophisticated magazine could have easily been mistaken for Elle, Harper’s Bazaar, or a premium edition of Vogue, it instead belong to Net-a-Porter, the online luxury retailer.

Trends 89

Trends Advertising Agencies Brand Identity Branding 89

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Standard

AUGUST 8, 2016

Emotion plays a crucial role in effective storytelling—including brand storytelling. Whether it’s love, humor, nostalgia , suspense , or even sadness , emotion gives content meaning. A powerful, emotional story reveals the heart and soul of a brand, helping the audience connect on a more fundamental level. Such stories, of course, are as unique and varied as their storytellers.

Storytelling 62

Storytelling Brand Identity Branding Youtube 62

Contently

AUGUST 8, 2016

Here’s what you missed while not watching the Olympics because, really, who still watches the Olympics in 2016 ? Vice: My Journey Inside the Incredible ‘Wall Street Journal’ Article About Cargo Shorts and the Women Who Hate Them. Selected by Joe Lazauskas, editor-in-chief. It’s August, the season for editorial experiments that are equal parts fun and lazy.

Stats 61

Stats Startups Class Mobile Marketing 61

Computer Market Research

AUGUST 8, 2016

How to Help Channel Partners Convert an Opportunity into a Deal! Vendors all face a similar conundrum when utilizing the channel—and that is—how to help channel partners conversion of opportunities into deals? If you’re thinking to yourself “Well, yeah, that’s kind of the whole point of channel sales,” you’re right—it’s a rhetorical problem. But as a vendor, you must determine if everything in your power was done to ensure the success of your channel partner.

Advertising Agencies 60

Advertising Agencies Advertising Channels Conversion Lead Nurturing 60

Sprout Social

AUGUST 8, 2016

If Facebook Messenger isn’t high on your list of marketing assets, it may be time to reconsider that decision, and here’s why: its adoption rate. One billion people have adopted Facebook Messenger as their primary communication channel. That’s not how many people downloaded the app; it’s the number of people who regularly use Messenger to talk to friends, family members and now even businesses.

Facebook 65

Facebook Business Work Management Marketing Management 65

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Computer Market Research

AUGUST 8, 2016

How to Help Channel Partners Convert an Opportunity into a Deal! Vendors all face a similar conundrum when utilizing the channel—and that is—how to help channel partners convert opportunities into deals? If you’re thinking to yourself “Well, yeah, that’s kind of the whole point of channel sales,” you’re right—it’s a rhetorical problem. But as a vendor, you must determine if everything in your power was done to ensure the success of your channel partner.

Advertising Agencies 60

Advertising Agencies Advertising Channels Conversion Lead Nurturing 60

SnapApp

AUGUST 8, 2016

Marketers everywhere seem to be talking about the customer experience or the customer journey. We need to make sure we’re taking care of our customers all the way through their journey with us and beyond. At this year’s Influitive Advocamp , SnapApp CEO Seth Lieberman gave his take on that journey: but instead of a journey from prospect to customer to advocate, Seth framed it as a journey from apathy to advocacy.

Marketing Prospects 52

Marketing Prospects Interactive Marketing Video Marketing Paid Search Agency 52

chiefmartech

AUGUST 8, 2016

While there are numerous reasons why agency businesses are struggling today, the underlying gravitational pull they’re fighting is this: marketing is migrating in-house. That’s not to say that companies don’t still need or want help from external service providers. Or that there aren’t new and exciting opportunities in the services space.

Paid Search Agency 46

Paid Search Agency Advertising Agencies Work Management Marketing Management 46

Hubspot

AUGUST 8, 2016

"Non-creative behavior is learned." - George Land. In one of the most frequently cited studies on creativity, NASA-backed researcher George Land evaluated a group of kindergarten-aged children using a simple creativity assessment he'd designed to identity divergent thinking in engineers. What he discovered continues to surprise people today. A staggering 98% of his 5-year-old subjects scored at the genius level in divergent thinking.

Creativity 41

Creativity Case Studies Lead Scoring Lead Ranking 41

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

QuanticMind

AUGUST 8, 2016

Paid search optimization is a challenging field – one where you don’t need a slow, last-generation platform holding back your search engine marketing strategies. These 3 telltale signs mean it’s time to bid your platform farewell. When looking at digital advertising trends, we face an increasingly complex world, one where we need to manage a lot more data, campaigns, and keywords than ever before.

Enterprise Management 40

Enterprise Management Marketing Management Vendors SEM 40

GreenRope

AUGUST 8, 2016

Telephony and SMS Marketing with GreenRope. By Shay Lucena. Although emails and social media may be great ways to market to the masses, telephone calls still remain very personal, interactive, and effective for growing business relationships. With GreenRope’s Call Management feature, you no longer need to recall conversations by memory. Instead, you can have call transcripts attached to each contact’s CRM profile, directly click-to-call your contacts, and have calls forwarded to any

SMS 40

SMS Ideal Customer Profiles CRM Trigger Marketing 40

Hubspot

AUGUST 8, 2016

From checking Facebook over coffee to ordering the lunch via the Seamless app to replying to customer feedback on Twitter, so much of our world is powered by code. Most companies, even if they’re not in the software business, need some kind technology to help them successfully run their companies. It's those marketers who have a basic understanding of a coding language, like HTML, that have a huge opportunity to set themselves apart and drive real value for their businesses through impactful con

Webinar Metrics 34

Webinar Metrics Resources Startups Marketing & Strategy 34

GreenRope

AUGUST 8, 2016

Telephony and SMS Marketing with GreenRope. By Shay Lucena. Although emails and social media may be great ways to market to the masses, telephone calls still remain very personal, interactive, and effective for growing business relationships. With GreenRope’s Call Management feature, you no longer need to recall conversations by memory. Instead, you can have call transcripts attached to each contact’s CRM profile, directly click-to-call your contacts, and have calls forwarded to any

SMS 40

SMS Ideal Customer Profiles CRM Trigger Marketing 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

The Freeman Company

AUGUST 8, 2016

Corporate event marketers share their pitching dos and don’ts at C&IT Forum

Brand Identity 40

Brand Identity Branding Tips Event Marketing 40

GreenRope

AUGUST 8, 2016

Telephony and SMS Marketing with GreenRope. By Shay Lucena. Although emails and social media may be great ways to market to the masses, telephone calls still remain very personal, interactive, and effective for growing business relationships. With GreenRope’s Call Management feature, you no longer need to recall conversations by memory. Instead, you can have call transcripts attached to each contact’s CRM profile, directly click-to-call your contacts, and have calls forwarded to any

SMS 40

SMS Ideal Customer Profiles CRM Trigger Marketing 40

Adobe Experience Cloud Blog

AUGUST 8, 2016

Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. But in today’s marketing oversaturated world, your buyers respond by safeguarding their information. Prospects won’t give you their email addresses unless they trust that your company will give them valuable information—not spam. Videos can help you build trust with your audience by introducing them to the people behind your brand and giving them a glimpse of the value behind the gate.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 76

GreenRope

AUGUST 8, 2016

Telephony and SMS Marketing with GreenRope. By Shay Lucena. Although emails and social media may be great ways to market to the masses, telephone calls still remain very personal, interactive, and effective for growing business relationships. With GreenRope’s Call Management feature, you no longer need to recall conversations by memory. Instead, you can have call transcripts attached to each contact’s CRM profile, directly click-to-call your contacts, and have calls forwarded to any

SMS 40

SMS Ideal Customer Profiles CRM Trigger Marketing 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Kapost

AUGUST 8, 2016

When it comes to marketing technology Bala Kudaravalli thrives on simplicity. With over 16 years of industry experience, Kudaravalli is an expert in creating and implementing best-in-class marketing experiences. Now, as the Marketing Technology Director at Salesforce, he’s using his expertise to solve the marketing technology puzzle that enables an omni-channel customer experience and drives real business growth.

Sales Management 55

Sales Management Paid Search Agency Work Management Marketing Management 55

GreenRope

AUGUST 8, 2016

Telephony and SMS Marketing with GreenRope. By Shay Lucena. Although emails and social media may be great ways to market to the masses, telephone calls still remain very personal, interactive, and effective for growing business relationships. With GreenRope’s Call Management feature, you no longer need to recall conversations by memory. Instead, you can have call transcripts attached to each contact’s CRM profile, directly click-to-call your contacts, and have calls forwarded to any

SMS 40

SMS Ideal Customer Profiles CRM Trigger Marketing 40

Hinge Marketing

AUGUST 8, 2016

Brand architecture may be the most misunderstood concept in branding. As a business professional, you’re probably familiar with the term “brand”. You may also be conversant with the expression of a brand through your “brand identity.” But we find that many professional services leaders are far less familiar with “brand architecture” and all that it implies.

Enterprise Management 64

Enterprise Management Work Management Marketing Management Service 64