Madison Logic
AUGUST 1, 2019
About 3 months ago, I had a meeting with a VP of Marketing at a cyber security company. She ran a 10-person team and had a clear sense of her business objectives and revenue goals. Initially, I didn’t see how I could help but several times in the conversation she mentioned needing a way to. The post Only 35% of companies nurture leads. Good. More leads for you appeared first on Madison Logic Blog.
SmartBug Media
AUGUST 1, 2019
Originally written on June 3, 2016. Content was updated August 1, 2019. With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Just as you wouldn’t go on vacation without making any plans, you shouldn’t design marketing strategies without backing them with research and data.
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Webbiquity
AUGUST 1, 2019
Guest post by Robert Jordan. B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns.
Marketing Insider Group
AUGUST 1, 2019
As digital marketing channels have proliferated over the years, marketers have become ever more specialized. We’ve been encouraged to pick our lane and stay there, because no two functions are the same. Email isn’t like social, which isn’t like content or automation. The skills you need to optimize for organic search aren’t the same ones […]. The post Agile Marketing Teams Should be Organized Around the Customer appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
InsightSquared
AUGUST 1, 2019
“There’s no stronger time than now, where a sales executive needs a really strong partnership with business ops or sales ops or revenue ops,” said Todd Abbott, as he opened his presentation at Ramp 2019, the revenue ops event of the year hosted by InsightSquared. Abbott’s words spoke true to many Ramp attendees, including sales operations professionals who are faced with changing customer buying cycles along with the business’s increased dependency for accurate sales forecasts. .
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
AUGUST 1, 2019
Marketers have not always integrated martech into their overall strategies, but new research shows that they are finally including it as a critical part of their plans, and their efforts are paying off. Walker Sands recently published the “State of Martech 2019” and statistics showed that 75 percent of marketers agree that they invest in the right amount of martech.
Contently
AUGUST 1, 2019
All my life, no one has ever called me organized or neat. I tend to keep random objects in small piles around my apartment. I write reminders on the backs of my hands. My mind is like a big box of Jelly Belly beans that’s been shaken up by a sugar-manic child—it’s just chaos in there. That’s why I make near-obsessive use of calendars.
Only B2B
AUGUST 1, 2019
The beginning of the year consistently signals a re-examination of old techniques and the chase for fresher ones to improve the sales lead generation technique in your industry. Driven by. The post 10 Techniques For Successful Sales Lead Generation appeared first on ONLY B2B.
The Daily Egg
AUGUST 1, 2019
Traffic is something we all strive for in digital marketing. Without traffic, there are no leads and without leads, there won’t be any conversions. There are a ton of options to drive traffic to your website, but you have to make sure that the traffic is relevant and of high quality. Otherwise, you’ll just be […]. The post How to Drive Traffic through Organic and Paid Channels appeared first on The Daily Egg.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sprout Social
AUGUST 1, 2019
Reviews for local businesses are everywhere. As consumers, we search for opinions and ask our friends for recommendations. From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. They’re necessary to maintain a brand’s image, which directly affects sales.
Content Marketing Institute
AUGUST 1, 2019
People ponder why the chicken crossed the road. Content marketers reflect on why their target audience crosses the road. They often forgo asking an equally important question. Discover what it is and how content marketers can answer it. Continue reading → The post This Content Marketing Riddle is No Joke appeared first on Content Marketing Institute.
Circle Studio
AUGUST 1, 2019
Oftentimes the first step to a brand refinement is diversifying colors and fonts—adding a secondary and tertiary color palette to the existing primary brand colors, and taking a good fresh look at typography to make sure that fonts are diverse enough to achieve a functional hierarchy. We’ll table fonts for the purpose of this article and focus on the importance of diversifying color.
Ontraport
AUGUST 1, 2019
A membership site is a website that people join to gain access to exclusive “members only” content, features, benefits or community. The post How to Determine Your Membership Site Content appeared first on The Ontraport Blog.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sprout Social
AUGUST 1, 2019
Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. And sometimes sorting through all those reports, particularly if you have multiple profiles, can be overwhelming.
Hubspot
AUGUST 1, 2019
You probably spend a lot of time cultivating valuable connections by prospecting on LinkedIn , and it’s likely that at some point, you’ll want to download those contacts’ information to further nurture those connections. But how do you do that? Where do you get started when exporting LinkedIn contacts -- and then what? Read on for step-by-step directions with helpful, up-to-date screenshots.
Parse.ly
AUGUST 1, 2019
“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. That was enough to make everyone’s ears perk up as Booth presented IMPACT’s content marketing strategy at a Parse.ly lunch & learn in June. Her solution? Act like a publisher. IMPACT , an agency that specializes in inbound lead generation, content marketing, web design, and video production, may have one of the hardest audiences to market to—fellow marketers.
Golden Spiral
AUGUST 1, 2019
Is riding a bike to school as antiquated as writing in cursive? We hope not. Waverly Belmont School , part of Metro Nashville Public Schools , promotes families walking and/or biking to and from school. They even host a bike club for students. Our employees ride their bikes or drive past this school daily when arriving for work. We’ve seen little tykes on bikes filling the bicycle lane.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
PureB2B
AUGUST 1, 2019
With the rapid growth of sales automation technology hitting the market, response rates to sales and marketing efforts are plummeting in direct proportion to the amount of automated prospecting messages flooding the inboxes and voicemails of your clients. Automation is no longer a competitive advantage for SDRs. It is the new normal and the need for personalized messages is increasing rapidly.
Hubspot
AUGUST 1, 2019
If you're using Instagram as part of your social media strategy, you've definitely come across the concept of impressions. But what exactly are impressions? How accurately do they indicate success? And how do they differ from reach , another very similar Instagram metric? First things first: to understand what Instagram impressions are, you need to know how they relate to Instagram's reach metric.
BenchmarkONE
AUGUST 1, 2019
Pay-per-click ads are a great way to drive more awareness for your brand and more traffic to your site. And if you’re working with the right PPC firm , you should be getting regular updates on the performance of your paid ads. Turning those updates into actionable insights though is a task easier said than done. Businesses, especially small and medium-sized ones, need to be smart with their marketing budgets.
Kapost
AUGUST 1, 2019
According to the Content Marketing Institute, 88% of B2B marketers are focused on creating “more engaging and higher quality content”—or at least planning to do so in the coming year. The post Implementing Full-Funnel Content appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PureB2B
AUGUST 1, 2019
With the rapid growth of sales automation technology hitting the market, response rates to sales and marketing efforts are plummeting in direct proportion to the amount of automated prospecting messages flooding the inboxes and voicemails of your clients. Automation is no longer a competitive advantage for SDRs. It is the new normal and the need for personalized messages is increasing rapidly.
ClickDimensions
AUGUST 1, 2019
The relationship between marketing and IT has traditionally fallen into one of two camps: rocky or nonexistent. But the ways of the past can’t pave the way for success in the future. Instead, high-performing organizations today know that cooperation and collaboration across departments is essential. This is particularly true for IT and marketing as the MarTech stack in individual organizations continues to grow.
ClearVoice
AUGUST 1, 2019
It’s all the rage among businesses to have a social platform — a “why” or a mission or some public-facing page on the company website that aligns a brand with a social cause. Granted, behind the scenes, most companies spend a lot of time and effort choosing which causes they align with, and how much they take a stand versus when they sit down and stay away from potential controversy.
Square 2 Marketing
AUGUST 1, 2019
Popular Revenue Growth Podcast Smash The Funnel Returns With 7 New Episodes. Research shows that “right now, there are more than 700,000 active podcasts and more than 29 million podcast episodes. According to Apple at WWDC 2018, these numbers stood at 550,000 and 18.5 million, respectively.” So the figures have increased rapidly in the past year! What’s fueling the meteoric rise in this content format and how should you consider this as part of your company’s marketing mix?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Leadspace
AUGUST 1, 2019
There is no doubt that creating high-value content is easier than ever in the age of big data marketing. Provided you are working with clean, quality data, dialing into your customer’s wants and needs for content should be more of a science than an art. Demographic and behavioral data marketing tells you exactly the kinds of content that will resonate with your target audience.
SnapApp
AUGUST 1, 2019
As a demand gen marketer, you’re responsible for building a pipeline your sales team can turn into revenue. You send over MQLs based on forms completed, events attended, white papers downloaded, or some combination of activities that yielded the right lead score. But sales keeps striking out when they follow up, and they blame marketing. Source. When 80% of MQLs never convert to sales, it’s not shocking that only 11% of sales teams have a positive view of the quantity and quality of the leads ma
FMG Suite
AUGUST 1, 2019
There’s an interesting parallel between financial practices and football teams. Financial advisors are like quarterbacks. They call the plays and make the game happen. The best players have a team that works together to overcome their opponents and brings the ball into the endzone. . Yet there’s a hidden element that makes football teams even better. .
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