Crimson Marketing

JANUARY 24, 2014

'Sometimes it really pays off to make an artsy ad. Other times you get this, #BADMarketing. Does this ad do anything to entice you to purchase the Palm Pre? Video: Courtesy of SWITCHED/Palm. Image: Courtesy of Engadget. The post #BADMarketing presented by Crimson Marketing [Video] appeared first on.

Video Marketing 141

Video Marketing Marketing Purchase Ads 141

Biznology

JANUARY 24, 2014

'Photo credit: Baratza Photos I frequently see new products. Companies ask me about their new product all the time. They are all very happy about what it does. They are enthralled with their vision for where it is going. They are a bit concerned about how much money it is costing to build the product. They are a little worried about how long it will take before they start making money.

Product 139

Product Startups Internet Marketing Cost 139

Convince & Convert

JANUARY 24, 2014

'Lauren Salazar, Weight Watchers @sassandglitter. Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Paid Search Agency 129

Paid Search Agency Brand Identity Branding Skype 129

Adobe Experience Cloud Blog

JANUARY 24, 2014

'Author: Michael Berger Although the world in which marketers are operating is changing quickly, the reports they are using to make decisions are not. One of a marketing report’s most important functions is the link between revenue and the campaigns responsible for generating that revenue. Measuring the results of marketing investments enables marketers to make data-informed decisions about how to spend future dollars, and to base their spending decisions on what has and hasn’t led to new busine

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Automation Services Marketo Thought Leadership 105

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EMagine B2B Blog

JANUARY 24, 2014

'Your website is your company’s most visible face to the world! If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. Web site projects are often catalysts for changes in the way companies tell their stories externally. If you wait until the last minute to hire a vendor and start your project, you short change the critical internal conversations around who you are and what you do.

Work Management 75

Work Management Online Marketing Marketing Management CMS Development 75

SnapApp

JANUARY 24, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

Peer-to-peer 48

Peer-to-peer Viral Marketing Creativity Ads 48

Hubspot

JANUARY 24, 2014

'If there was a magic wand you could wave to suddenly make your Twitter presence more successful, I''d bet that most people on the platform would do it. More followers? More clicks? More retweets? All without any work? Sounds like a marketer''s fantasy. Well, I hate to break it to you, but there''s no magic wand. though we now have the next best thing.

Twitter 56

Twitter Analytics Top of Funnel Ideal Customer Profiles 56

Convince & Convert

JANUARY 24, 2014

'You may remember January 7. You may remember January 7 forever, actually. It was the first icy finger of the infamous Polar Vortex, spawning thousands of social posts in the “you think YOU’RE cold, you should see it here!” vein. But the organization that had perhaps the greatest social success on chilly January 7 may surprise you: Univision - the broadcast and digital information provider focused on American Latinos.

Facebook 163

Facebook Enterprise Management Work Management Marketing Management 163

Hubspot

JANUARY 24, 2014

'Marketing definitely has an artistic side -- from writing compelling copy, to designing eye-catching visuals, to launching innovative campaigns. But in the digital age, in which data and analytics are increasingly becoming the de facto language of marketing (and sales) organizations, art has started to take a backseat to science. What does that mean for us marketers?

Top of Funnel 54

Top of Funnel ROMI Work Management Marketing Management 54

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LEADership

JANUARY 24, 2014

'Now that you have a solid B2B lead generation strategy, you need to implement and execute with excellence. According to an infographic by the Online Marketing Institute , new survey results show that international agencies – plus Fortune 500 companies – lack crucial skills for building effective digital marketing campaigns. In fact, these digital marketing gaps in skills may hinder sales results.

Demand Generation Agencies 77

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 77

Hubspot

JANUARY 24, 2014

'On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO." Cutts'' position? If anyone is using guest blogging as their primary way to gain inbound links, they''re abusing the system. "If you’re doing a lot of guest blogging," he noted, "then you''re hanging out with really bad company. Ultimately, this is why we can’t have nice things in the SEO space.".

PageRank 54

PageRank CAN-SPAM Domain Paid Search Agency 54

Hubspot

JANUARY 24, 2014

'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Joshua Feinberg , Co-founder and Chief Inbound Marketing Officer at SP Home Run Inc. and HubSpot User Group (HUG) Leader of Boca Ra

Tips 51

Tips Inbound Marketing Hubspot Youtube 51

Hubspot

JANUARY 24, 2014

'For us marketers, it’s just the way it works: We spend our days planning marketing campaigns around the specific and realistic goals we want to achieve. Then, we execute, and measure, and it’s on to the next one. And maybe -- just maybe -- if we do it for long enough, we might run some really remarkable marketing campaigns that nail our goals and make us look like the rockstars.

Campaigns 54

Campaigns Planning Paid Search Agency Mobile Advertising 54

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