In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. You say you did that in 2012? Did you really? Let’s create a hypothetical scenario for a hypothetical company: XYZ Solutions. XYZ Solutions is a company that sells a product/service/solution for other businesses. They market their business primarily by talking about the product/service/solution you sell. MORE >>

When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices. Contrary to economic theory, we don’t really decide between A and B by consulting our invisible price tags and purchasing the one that yields the higher utility. We make do with guesstimates and a vague recollection of what things are ‘supposed to cost.’”. Let's begin! 1) Using Comparative Pricing. a small $5 fee". 1,499. MORE >>

It seems that star reps have recognized something that their average-performing peers have not: the most accessible customer contacts, the ones that will always pick up the phone and talk to you, rarely have the influence or ability to build the internal consensus required to get a deal done. Now yes, it’s certainly easier to call on customer contacts that are always up for a chat. But But star performers look for customers that want to do more than just talk. They Recently, we held a webinar where we dug into the specific Mobilizer profiles in detail. In Teachers. Now what?”. Skeptics. MORE >>

How often do you think about junk mail? Probably not too often, because there's a folder in your email that thinks about it for you, right? But consider this: according to Return Path , marketing emails are responsible for 70% of 'this is spam' complaints. That means even if you don't think about junk mail as a recipient, as a marketer, you should all be thinking about it all the time -- specifically, whether your own marketing emails are part of that 70%. So what if we just. stopped producing awful marketing emails entirely? Here, take a look for yourself! 1) Write a Generic Subject Line. MORE >>

Your B2B firm trumpets its engaged, active customers. These customers, the sweet center of any successful business, generate a significant portion of your firm’s revenue. These same customers serve as references; speak at industry conferences; share ideas and feedback about your company. When they broadcast positive feedback (public or private), that precious message makes the rounds in your firm’s C-suite. In return, these customers will be thanked with some great company swag in appreciation … maybe even be featured on your company’s website. Is that all? Really? thought so. Probably not. MORE >>