Tue.Jan 29, 2013

Trending Sources

The Most Important Marketing Metrics

B2B Marketing Insider

What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. It is not the creatives who will delivering reports to the C-Suite. It is the data scientists and the marketing nerds. Read that again!).

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There will be no social media apocalypse

grow - Practical Marketing Solutions

I like and admire Eric Qualman. I’ve met him a couple of times and he is a fellow author at McGraw Hill. He is a kind man, a legitimate intellect, and one of the top speakers in our field. His insanely popular series of fast-paced “ social media revolution ” videos have been viewed millions of times and are standard fare to kick off a social media class or workshop. Like Apple.

If you perform only to an empty house your show will close

Biznology

I am so impressed by how well brands are messaging these days. People People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s All that is required is some basic prospecting. Think of it as Twitter-development. No, it is indeed not.

The Anatomy of an Awful Marketing Email

Hubspot

How often do you think about junk mail? Probably not too often, because there's a folder in your email that thinks about it for you, right? But consider this: according to Return Path , marketing emails are responsible for 70% of 'this is spam' complaints. So what if we just. stopped producing awful marketing emails entirely? Here, take a look for yourself! How sweet. business is made up of people.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Inside Sales: Building Relationships With Conversations

Sales Prospecting Perspectives

A person naturally doesn’t like feeling as if they are being backed into a corner and consequently that person will often instinctively call to action their defense mechanisms and push back. Same goes for something as simple as a sales call or teleprospecting call. If they feel like you’re interrogating them, they’ll push back and be gone sooner than you can even register that the phone has been hung up on you. So what’s the mentality going into these types of calls? What’s your frame of reference? There’s ways to consciously do this. Be honest and open if that’s what you expect as well.

7 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot

When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices. We make do with guesstimates and a vague recollection of what things are ‘supposed to cost.’”. There's only one problem.

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Three Reasons Marketing Is the First Budget Cut

Digital B2B Marketing

Marketing budgets are often one of the first budgets cut, time and time again, yet marketers continue to claim companies are making unwise decisions. To support the case, you point to research and cases showing companies who invest in marketing during a downturn come out stronger. Is the answer turning marketing into a profit center, as some have claimed? Here’s why. 1. Strategy Brand budge

The Content Marketing Mashup of Writing, Business, and Passion

Modern B2B Marketing

by Dayna Rothman I get asked quite frequently how I became a content marketer.  Not only is content marketing a newer role within an organization, but there has also been a lot of backlash against bad content marketing.  A lot of companies remain in the dark when it comes to making the right hire because it isn’t necessarily something you can major in. So, who do you choose?

What Every B2B Marketer Should be Doing Online in 2013

EMagine B2B Blog

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. You say you did that in 2012? Did you really? And XYZ Solutions happens to get some leads.

SyneCore Digital Short: SoLoMo

Synecore

Think SoLoMo is just for brick and mortar companies? You'd be wrong! Any SMB can implement a SoLoMo marketing campaign that produces results. Watch the (fictitious) team at MarTech Brewing as they brainstorm a SoLoMo strategy to launch their seasonal winter ale. Follow @SyneCoreTech

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Join #WhartonFoA #SuperBowl Ad Tweet Meet- Help Us CrowdVote the Best Commercials

Blue Focus Marketing

The Super Bowl is to Madison Avenue as the Oscars are to Hollywood: all eyes are on us.  Who will win and who will lose?  We’re talking Brands as much as Baltimore.  Social Media as much as San Francisco.  And everyone is rooting for a close game right down to the final whistle. The Tradition Continues. Just include the #whartonfoa hashtag to join the conversation. Why Watch? Spend. Story.

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SLIDESHOW: 10 Remarkable Marketing Campaigns

Client Bridge

Truly remarkable marketing campaigns can lead to decreased sales and marketing spend, an almost unfair competitive advantage, and even category domination and greater customer lifetime value. To demonstate what makes for a remarkable marketing campaign, Hubspot has compiled a list of the ten most remarkable marketing campaigns ever. Here's a slideshow to use as an inspiration. View Original Article

Advice for Young Lawyers: Easy Ways to Build Your Book of Business

Marketri

In today's extremely competitive legal field, doing good work just isn’t enough anymore – it’s also about securing new business. If you’ve only recently finished law school, and have no training in business development, here are some initial thought-starters and questions to think about. Business Development 101: Laying the Groundwork. Cultivate Your Existing Contacts.

Your Three Brains and Conversion Optimization

Fathom

Conversion Rate Optimization (CRO) involves creating a website or landing page experience that makes it easier for users to get what they came for.  The first step is getting the best traffic to the site or page: The people most … Continue reading → The post Your Three Brains and Conversion Optimization appeared first on Fathom.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

B2B Marketing Options – When to DIY and When to Outsource

Great B2B Marketing

As the CEO of a B2B marketing outsource provider, you would think that I would always suggest outsourcing as the best way to handle your marketing.  However, as with much else in life, the answer to the question of Should I outsource my marketing or do it myself ? is “it depends.”. But what exactly does it depend on?  For one thing, you may not be able to find the right expertise to do an effective do it yourself (DIY) model.  Of course there are some major advantages to the do it yourself (DIY) model.  Also, there may be (but not always) cost advantages to the DIY model. 

How to Survive The Big Sales Meeting

Sales Intelligence View

Just getting a meeting on a prospect’s calendar is a big step in the B2B sals process, but the meeting itself makes or breaks your deal. Preparation is everything. Use the following six best practices for meeting preparation to help you plan a successful meeting: 1. Learn Everything You Can About Your Prospect. Visiting their social media sites. Reading their blogs. Make a Plan.

Your Sales Management Guru - Untitled Article

Your Sales Management Guru

Sales Management: Keeping Your Team On Top. On Sunday I was reflecting on what might be a good topic for this week’s sales management blog, when the idea was right there in front of me! On Friday afternoon, one of my client’s two new salespeople called me individually to practice making a telephone sales call and performing a sales discovery call. How are all of these actions inner-related?

5 things we learnt from Davos that we thought you needed to know

Earnest about B2B

Last week, presidents, prime ministers, business leaders and their entourages gathered in a Swiss ski resort to set the world to rights. Well kind of. The World Economic Forum Annual Meeting, also known as Davos, is now in its 40 something year. It’s raison d’etre: to provide an unrivalled platform for leaders from all walks of life to shape the global, regional, industry and business agendas. Take this year’s theme: ‘Resilient Dynamism’. As founder of the forum, Klaus Schwab argues it’s now time to look beyond crisis management: “ Future growth requires bold vision and bolder action ”. link].

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

How to Get Your Prospects to Fall in Love with You #saleslove

Sales Intelligence View

Winning deals takes a special kind of courage and confidence. Not all of us have mastered the art of winning. B2B sales prospects can be a tough bunch. Every once in a while, a prospect comes along that sends you into overdrive. So what do you do to win them over? Follow Mike the Sales Representative as he embarks on a sale with the perfect prospect.

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How To Build Up Your Email Marketing Database

Sazbean

Despite the changing ways we receive and consume content, the one thing that’s always constant in our lives is email. It’s been around for as long as we can remember and it’s something that we pretty much check every single day, be it our personal or work accounts. In theory, it’s the perfect way to reach your audience, but the challenge isn’t just making sure people read it, but also increasing the number of recipients. The entire purpose of email marketing is to either promote yourself or something that you’re offering, but how do you ensure that the number of people reading it goes up?

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