Tony Zambito

MARCH 6, 2017

Illustration entitled Insight by Yu Luck. The digitization of the global business economy has been taking place at an unprecedented rate. Consider this. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Today, the complete reverse has happened. Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Marketing Insider Group

MARCH 6, 2017

What is more motivating – reason or emotion? Marketing pro, Bill McKendry answers this question perfectly with a quote from Antoine de Saint-Exupery. “If you want to build a ship, don’t drum up the men to gather wood or assign them tasks. Instead, teach them to yearn for the vast and endless sea.” Think about […]. The post 6 Tips to Help You Tell a Story with Your Content Like Ridley Scott appeared first on Marketing Insider Group.

Tips 212

Tips Content Ad Building Marketing 212

Biznology

MARCH 6, 2017

When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning. You have to look past that and analyze if you are getting any business value out of that ranking position. With search, especially today, customers have dozens of options at their fingertips.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

Marketing Insider Group

MARCH 6, 2017

Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo. The post Beginner’s Guide to Kanban for Agile Marketing appeared first on The Agile Marketer. The post Beginner’s Guide to Kanban for Agile Marketing appeared first on Marketing Insider Group.

Marketing & Strategy 156

Marketing & Strategy Marketing Ads Marketing Strategy 156

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

MARCH 6, 2017

Personalization is ensuring that marketers can deliver a consistent customer experience, and new research indicates that it is also helping them boost their bottom line. The “2017 Personalization Development Study” from Monetate found that 95 percent of marketers who increased their ROI three-fold through personalization saw a rise in profitability last year.

Studies 123

Studies Personalization Leads Lead 123

Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. Your Guide to Logistics Email Marketing If you haven’t done any email marketing in the past, creating a new strategy from scratch might sound daunting.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Ambal's Amusings

MARCH 6, 2017

I think this is what life is all about… preparing hard… trudging up the bloody hill (well, in this case it is the steep stairs) …and being dressed to impress when show time eventually arrives.

Impressions 100

Impressions 100

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Hubspot

MARCH 6, 2017

According to Forbes , 80-90% of consumers research purchases online before buying. Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SnapApp

MARCH 6, 2017

You marketers aren’t just busy people – you’re jugglers. You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. And if you manage an in-house team or contractors … well, you deserve a medal. The team and I here at SnapApp knew you’d appreciate some shortcuts. We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier.

Tips 67

Tips Work Management Marketing Analytics Tools Marketing Management 67

Hubspot

MARCH 6, 2017

You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Content Standard

MARCH 6, 2017

Snap is tramping down a haunted path with the gradual release of its augmented reality-enabled glasses, dubbed Spectacles. After the very public failure of Google Glass, other potential developers were leery of coming out with AR glasses designed for mass consumption. But now, Snap is rolling out a similar product—one that has entirely different branding and a different incentive for consumers to adopt the technology.

Marketing & Strategy 66

Marketing & Strategy Verticals Eye-Tracking Storytelling 66

EveryoneSocial

MARCH 6, 2017

Last Friday was a pretty big day for Snapchat and the consumer web as a whole. If you haven’t heard, Snap, Inc. (Snapchat) went public and outperformed analyst expectations; it closed the day at $24.48 a share. However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Directive Agency

MARCH 6, 2017

The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” This is a valid question and a challenging one to answer. Let’s start by addressing this question thoroughly and then dive into tactics you can execute across your campaigns. Does Social Media Generate MQLs?

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

LeanData

MARCH 6, 2017

This week’s Revenue Summit conference will feature 50 sponsors, 85-plus speakers, about 2,000 attendees and. some cats and dogs? Well, at least there was one idea to bring some of those four-legged friends to the sales-and-marketing show. Why? “Because cats and dogs traditionally don’t get along,” explained Nikki Nixon , one of the event organizers.

Planning 49

Planning Account Based Marketing Marketing Qualified Leads Lead Ranking 49

The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. I had the opportunity to lead a Thought Leaders panel from the best business value solution providers, including our own, Mark Schlueter, who shared his great experience from decades of enterprise selling and team leadership at HPE, and business value tool development Microsoft, Intel, Dell and many other B2B firms.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

chiefmartech

MARCH 6, 2017

This article is a guest post by Chris Spears of Arke Systems. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Just like it was time for the CMO to work with the CIO, it’s time for the CMO to work with cybersecurity.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Planning 45

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

E-Spirit

MARCH 6, 2017

Today e-Spirit announced a strategic partnership with Samsung SDS focused on delivering a jointly developed content signage package to complement Samsung SDS’s Nexshop Marketing solution for digital signage. This strategic partnership will enable Samsung SDS to expand its portfolio of digital signage systems and services to include content-as-a-service (CaaS) using the FirstSpirit Content Experience Hub.

Service 40

Service Content Marketing 40

LeanData

MARCH 6, 2017

This week’s Revenue Summit conference will feature 50 sponsors, 85-plus speakers, about 2,000 attendees and. some cats and dogs? Well, at least there was one idea to bring some of those four-legged friends to the sales-and-marketing show. Why? “Because cats and dogs traditionally don’t get along,” explained Nikki Nixon , one of the event organizers.

Planning 40

Planning Account Based Marketing Marketing Qualified Leads Lead Ranking 40

The Freeman Company

MARCH 6, 2017

How the concept can be applied to events: a case in point

Design 40

Design 40

LeanData

MARCH 6, 2017

This week’s Revenue Summit conference will feature 50 sponsors, 85-plus speakers, about 2,000 attendees and. some cats and dogs? Well, at least there was one idea to bring some of those four-legged friends to the sales-and-marketing show. Why? “Because cats and dogs traditionally don’t get along,” explained Nikki Nixon , one of the event organizers.

Planning 40

Planning Account Based Marketing Marketing Qualified Leads Lead Ranking 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Walker Sands

MARCH 6, 2017

PR 40

PR Paid Search Agency Companies Marketing 40

Contently

MARCH 6, 2017

In 2014, Tony Haile was in the midst of leading a publishing revolution. As CEO of Chartbeat, a web analytics company, he pushed the industry past the pageview and toward metrics that valued quality over quantity. His Time article “ What You Think You Know About the Web Is Wrong ” was a call to arms: “We confuse what people have clicked on for what they’ve read.

Advertising Agencies 86

Advertising Agencies Advertisements Advertising Lead Ranking 86

Walker Sands

MARCH 6, 2017

Lead Gen 40

Lead Gen Tactics Leads Lead 40

Convince & Convert

MARCH 6, 2017

Online and traditional marketing can be competitive nowadays. With millions of businesses in the U.S., it can be difficult to get your brand in the spotlight. Some businesses spend thousands, even millions, of dollars on marketing strategies that promise leads. However, with the increasing number of cost-efficient ways to advertise, spending that much can be avoided.

Paid Search Agency 121

Paid Search Agency Facebook Ads Marketing Budget 121

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

MARCH 6, 2017

You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That's great news for marketers -- right?

Impressions 78

Impressions Advertising Agencies Campaigns Examples 78

SEMrush

MARCH 6, 2017

Local SEO has become a powerful tool for businesses to target potential customers who are ready to buy. Optimizing a single-location business for local search is easy, but if you run a chain, increasing the visibility of each location can be a challenge.

SEO 109

SEO Optimization Buy Tools 109

Kapost

MARCH 6, 2017

Just because we’re business-to-business doesn’t mean we have to engage with one another like machines. Behind a business are (newsflash!) humans. Still, how we communicate with prospects and customers should be different than the B2C marketing approach. How come? The Purpose of the Purchase. The key difference between B2B and B2C is all about the purpose of the purchase.

Planning 75

Planning Marketing Plans B2B Marketing B2B Thought Leadership 75