Wed.Sep 28, 2016

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How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X

Marketing Insider Group

In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph’s University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half-mile runner who didn’t have what it takes to compete at the […]. The post How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X appeared first on Marketing Insider Group.

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Pubcon Preview: Content, Media & Site Reviews

KoMarketing Associates

The summer is officially over and that can only mean one thing – no, not the crackling of crisp autumn leaves or the smell of fresh baked apple pies – I’m talking about conference season! The fall tends to take the team around the country and this year is no exception. Derek and Rebecca just got back from the Discover Forum in Seattle and next week, I’ll be headed to Las Vegas for Pubcon, where I’ll be hanging out, mingling with fellow marketers, and joining a few panels.

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What Is a Content-Enabled Campaign?

Marketing Insider Group

Ever heard of a content-enabled campaign? Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience. They help deliver content based on buyer needs and interest that encourage progression through the funnel while gathering better data to score, nurture, and qualify leads.

Campaigns 170
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Pursuit Of Goals Drive Buyer’s Journey

Tony Zambito

Customer Journey by Rafael Garcia Motta. One of my favorite apps is the Starbuck’s app. Being a coffee lover, the app is a major convenience for getting coffee at the nearest Starbuck’s location. Admittedly, the app serves very well as a motivator to stop at Starbuck’s versus elsewhere. So that I continue to reach the goal of enough stars to get the occasional free drink plus other offers.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Contently Named One of the Best Places to Work in NYC for the Second Year Running

Contently

Today, Contently was named one of the best places to work in New York City by Crain’s New York Business for the second year in a row. The rankings were based on factors like company culture, benefits, charitable giving, and perks. The list featured a diverse group of organizations, including law firms, financial companies, architectural firms, consultancies, and tech companies like ourselves.

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4 Questions You Need to Answer Before You Create a Content Plan

Contently

One of the most important and innovative mechanical advances is the flywheel, a device used to store and conserve energy, and a critical component of everything from the steam locomotives of the early 1800s to NASA spacecrafts today. Remarkably powerful and efficient, the flywheel needs an initial torque to push it forward. Once in motion, it’s able to build and store more energy through each cycle, increasing its total output and effectiveness over time.

Planning 116
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Why Video Is The Answer To Employee Communications Teams’ Prayers

Vidyard

What’s on your list of “Wants”? Other than a unicorn or a nice ice cream sandwich. Is video on that list? Wait, that’s probably a silly question. EVERYONE wants video. So let me rephrase: If you’re part of an employee communications team, is video on your “Needs” list? If it’s not, check your forehead – that ice cream sandwich might have given you permanent brain freeze. .

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Stop Believing These Common Social Media Myths

Sprout Social

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Our industry moves rapidly. Google tweaks its algorithm constantly.

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New Vidyard Interactive Player Makes Videos More Engaging

Vidyard

Going beyond email gates and surveys, Vidyard enables dynamic in-video content such as real-time pricing, social media updates and choose-your-own-adventure demos. KITCHENER, Ontario – September 28, 2016 – Vidyard , the video platform for business, today launched its new interactive video player, giving marketers, sales teams and others users powerful tools to improve viewer engagement.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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A Brief History of Facebook Marketing

Content Standard

As I rounded the corner in the Boston T station to make my train home after work, the lights above the doors started flashing—which, paired with a ding , signaled the doors were about to close. I broke into a sprint, squeezed through the sliding doors, and let out a sigh of relief. Once I had sandwiched myself between two other sweaty commuters, I took out my phone and began scrolling through Facebook.

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7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking

Hubspot

I f you are currently running a content marketing campaign, I'm sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get that post to rank well organically! Before I get ahead of myself, not every post will have the potential to rank well.

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You Need to Remove ‘Contact Us’ from Your Page

ActiveDEMAND

");}); You Need to Remove ‘Contact Us’ from Your Page. Here’s Why… Book an Appointment: the new Form Fill. There are many benefits to using a web form to capture contact information. After all, the point of having a web site is to get customers to contact you to buy your product or offering. When someone has an interest or a question about your business, you want them to be able to get in touch with you as easily as possible.

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How to Use Snapchat for Business: A Guide for Marketers [Free Ebook]

Hubspot

It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app. But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform -- in large part because of its rapid growth. According to Bloomberg , the app has more than 60 million daily active users in the U.S. and Canada, and people watch more than 10 billion videos per day.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Introducing the Single Page Calculator: SnapApp September Release

SnapApp

In September, the Product Team is excited to announce you can now create Single-Page Calculators within the SnapApp platform. Over the course of the month we’ve released a batch of new features for our Calculator functionality that allow you to collect information from your audience and calculate their results all on one page. Single page calculators are a great way to assess the needs of your audience and demonstrate how your business can boost their bottom line.

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Forecasting Best Practices: A Sirius Perspective

LeanData

Reps have never seen a deal that they can’t win. Joe Ort knows this all too well. He has been in sales at SiriusDecisions , which empowers business leaders to make better decisions, execute with precision and accelerate growth. So he knows what it’s like to “carry the bag.”. But today he is the director of sales operations — responsible for supporting the entire team and providing direction for the business.

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New Vidyard Interactive Player Makes Videos More Engaging

Vidyard

Going beyond email gates and surveys, Vidyard enables dynamic in-video content such as real-time pricing, social media updates and choose-your-own-adventure demos KITCHENER, Ontario – September 28, 2016 – Vidyard , the video platform for business, today launched its new interactive video player, giving marketers, sales teams and others users powerful tools to improve viewer engagement.

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Templatize Your Content Marketing – Part 2: Ideation, Planning & Production Templates

DivvyHQ

As a marketer or content practitioner, you’ve probably been using various types of templates throughout your career. But perhaps you’re trying to learn and tame the new animal that is content marketing, and not aware of how the content marketing process can be successfully templatized. That’s the subject of this series, and if you’re just joining us, you should check out last week’s post (link below) where I walked through a myriad of content marketing templates tha

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Brandfolder for Adobe Photoshop: 7 Ways For Creatives to Thrive

Brandfolder

You may have heard us say this before: __Brandfolder is platform for creatives, by creatives.__ What we mean by this is simple — we’re passionate about satisfying the needs of.

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Putting the R back in CRM

GreenRope

Putting the R back in CRM. Originally posted on CustomerThink. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Personally, I could not agree more. Businesses often look at CRM as a sales tool with a goal of driving conversions.

CRM 40
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Breaking News: Free Google Optimize Announced

Convert

Today Babak Pahlavan, Senior Director of Measurement and Analytics of Google announced Google Optimize during the SMX keynote. This free version of Google’s Optimize 360 will come in October this year and will roll out globally before the end of the year. Update: March 1, 2018 Max. 5 concurrent experiments or personalizations Update: September 30th.

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Putting the R back in CRM

GreenRope

Putting the R back in CRM. Originally posted on CustomerThink. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Personally, I could not agree more. Businesses often look at CRM as a sales tool with a goal of driving conversions.

CRM 40
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Forecasting Best Practices: A Sirius Perspective

LeanData

Reps have never seen a deal that they can’t win. Joe Ort knows this all too well. He has been in sales at SiriusDecisions , which empowers business leaders to make better decisions, execute with precision and accelerate growth. So he knows what it’s like to “carry the bag.”. But today he is the director of sales operations — responsible for supporting the entire team and providing direction for the business.

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Putting the R back in CRM

GreenRope

Putting the R back in CRM. Originally posted on CustomerThink. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Personally, I could not agree more. Businesses often look at CRM as a sales tool with a goal of driving conversions.

CRM 40
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Forecasting Best Practices: A Sirius Perspective

LeanData

Reps have never seen a deal that they can’t win. Joe Ort knows this all too well. He has been in sales at SiriusDecisions , which empowers business leaders to make better decisions, execute with precision and accelerate growth. So he knows what it’s like to “carry the bag.”. But today he is the director of sales operations — responsible for supporting the entire team and providing direction for the business.

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Putting the R back in CRM

GreenRope

Putting the R back in CRM. Originally posted on CustomerThink. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Personally, I could not agree more. Businesses often look at CRM as a sales tool with a goal of driving conversions.

CRM 40
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How Tech and Big Data Influence Experience Design

The Freeman Company

Big data is a valuable feedback tool for experience designers

Design 43
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Putting the R back in CRM

GreenRope

Putting the R back in CRM. Originally posted on CustomerThink. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Personally, I could not agree more. Businesses often look at CRM as a sales tool with a goal of driving conversions.

CRM 40
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The 4 Things That All Well-Connected People Do

Adobe Experience Cloud Blog

Author: Alexandra Nation June 2009, UCSD graduation. I sat in the crowd, typing on my Blackberry (I know), and wondering when I could leave to finish emptying out my apartment in San Diego. I couldn’t wait to start work in just two short days, as a bright-eyed and bushy tailed management trainee at Nordstrom. Then our graduation speaker asked the crowd a question that made me snap to attention: “How many of you have a job lined up for after graduation?