Thu.Mar 14, 2019

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Pi Day and How to Make Your Digital Metrics Tasty

Biznology

Well, it’s March 14, again. 3.14. Y’know, Pi Day. The day when we all take a moment to celebrate that mystical number 3.14159265359 … give or take a few thousand decimal places. At my age, I’ve had to cut back and now only celebrate out to five or six decimal places. But, hey, you do you. So, why do you care? What’s this got to do with marketing or digital — or, for that matter, anything at all useful to anyone?

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How Technology Can Optimize Your B2B Content Marketing Strategy

Marketing Insider Group

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. Over three-quarters of respondents to the Content Marketing Institute’s B2B marketing survey reported success with their content marketing in 2018.

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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Guest post by Bibi Lauri Raven. Email marketing is one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Spam filters are continually evolving, and that can mean bad news for your business. Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or

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Survey: 97% of Marketers Seeing an Improvement in Performance with Data Use

KoMarketing Associates

As marketers collect more data on prospects and customers, new research indicates that they are seeing an overall improvement in their performance when they put this information to use. YouAppi recently conducted a survey of more than 540 marketers to determine how their use of data is impacting their overall success. A total of 98 percent of respondents said that they have increased their organizational investment in data, and 97 percent are seeing an improvement in their performance.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Visual Anatomy Of An Effective Blog Post (Research and Statistics)

Bannersnack

Blog images are an important part of your blogging process. This study, conducted together with Orbit Media on more than 300 bloggers and content writers, covers one of the most important channels in content marketing, the blog. We are going to find out – through a series of questions and answers. Well, let’s move on […].

More Trending

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Livestreaming for Marketing: Is It the Right Tactic for Your Brand?

Content Standard

Pressing that big red live button is nerve-wracking, right? You’ve decided to test the waters with livestreaming and you’re ready to go, but you have no clue if it’ll go smoothly—or that it’ll actually pay off. We’ve been hearing a lot about the potential of livestreaming for marketing for years now, and while some brands have stuck their necks out, many are holding back.

Tactics 108
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How to Write Great Boilerplate: 5 Dos, 5 Don’ts, 5 Examples From Different Industries

ClearVoice

A boilerplate sums up the compelling story for a brand in a clear, standby description that can be easily included in corporate communications. Somewhere between an elevator pitch and a condensed version of an “About Us” page, the boilerplate copy should highlight a brand’s mission, history, and current outlook. It’s ideally short, sweet and to the point — one of the most important components of written brand identity material, although often used as a scornful synonym for R

Examples 100
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How to Be the Content in the Enviable Google Answer Box

Content Marketing Institute

Voice searchers hear only one answer. Visual searchers are inclined to take the first answer. How can your content get that premium placement? Follow these six steps to increase the likelihood you’ll be featured in Google’s answer box. Continue reading → The post How to Be the Content in the Enviable Google Answer Box appeared first on Content Marketing Institute.

Google 102
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Magento Security Patches: Why They are Critical To Your Business

ATAK Interactive

For many e-commerce businesses, the Magento platform is the backbone of their e-commerce business. Magento is one of the most progressive and innovative open platforms available to e-commerce businesses. Unfortunately, due to its popularity, this also means that it is a prime target for hackers. Although open platforms have their advantages, they also have their drawbacks.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Six Reasons No One Converts on Your B2B Search Ads

Golden Spiral

If you’re a B2B company, concern yourself with two types of digital ads: Pay-per-click (PPC) ads: PPC ads , a.k.a. search ads are an affordable way to get in font of the right buyer at the right time. PPC ads are a budget-friendly medium that deliver qualified leads and measurable data. Digital display ads: These ads display on websites throughout the Internet based on your interests and website visit history.

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6 Characteristics of an All-Star Sales Manager

BenchmarkONE

If you have someone on your team who’s put forth the effort to master sales management, buckle up: your sales figures are likely to skyrocket soon. If you don’t, no worries. We’ll help you identify the must-have qualities in a leading sales manager. But before we do, it’s important we point out that sales management is a much larger responsibility than many people think.

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Just Asking For a Friend: Decision Science

illumin

We’re kicking off a new series called “Just Asking For a Friend” to break down some tricky digital advertising terms that you might not feel comfortable discussing in the break room or important meetings. Don’t fret! We are here to assuage your fears and will help you brush up on key subjects like live audiences, the consumer journey, and machine learning vs. deep learning.

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What Is CCPA (California Consumer Privacy Act) and What Does It Mean To Marketers?

LiveRamp

In June 2018, California legislators passed the California Consumer Privacy Act (aka CaCPA or CCPA). CaCPA’s rapid passage – it started as a ballot initiative that was removed in favor of a legislative replacement that went from draft to law in less than a week – creates a number of challenges for companies due to a number of ambiguities and issues in the law that make achieving compliance a complex task.

Privacy 75
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Build a Successful Pinterest Marketing Strategy: A Marketer’s Guide

Emplifi

Pinterest marketing is different from other platforms. To be successful on Pinterest, it is important to know what distinguishes it from other social media channels.

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The Future of Advertising – TV Space without TV Price

Leading Results Rambings

The world of advertising on screens has changed immensely – and will only continue to change. Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. According to eMarketer, 24.9 million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV.

Cable 74
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How to Build a Successful Pinterest Marketing Strategy: A Marketer's Guide

Emplifi

Pinterest marketing is different from other platforms. To be successful on Pinterest, it is important to know what distinguishes it from other social media channels.

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The One-Hour Guide to SEO, Part 1: SEO Strategy - Whiteboard Friday

Moz

Posted by randfish Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It's our hope that this will serve as a helpful resource for a wide range of people: Beginner SEOs looking to get acquainted with the field concisely & comprehensively Client

SEO 73
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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?Use These 10 Chrome Extensions To You Manage Social Media Like a Boss

DrumUp

Whether you’re a social media marketer or a small business owner responsible for your own posts, your days are likely packed to the brim. It’s paramount to your productivity that you work smarter instead of harder. You need every advantage possible – and we’re here to tell you that Google Chrome social media app extensions.

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How to Set & Achieve Marketing Objectives in 2019

Hubspot

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s needs over your customers’ needs. You might be thinking that this is the nature of content marketing today -- in order to grow, you need to stay laser-focused on hitting your numbers.

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How to Beat Writer’s Block (And Increase Productivity)

Schubert B2B

If you’re like most B2B content marketers, you’ve come up against writer’s block at some point in your life. Writer’s block can be incredibly frustrating, especially if you’re facing a tight deadline. Believe me; I’ve been there. When I need inspiration the most, the creative reserves suddenly run dry. But the good news is there are ways to get the creative juices flowing again. .

Product 67
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Business Development Manager: Career Path & Job Description

Hubspot

Do you have excellent communication skills? Are you a quick learner who enjoys gaining new business knowledge? If so, a career as a business development manager could be a fantastic fit for you. Business development management allows you to flex your relationship-building and strategic skills. As a business development manager (BDM), you'll develop partnerships with prospective customers or existing clients to generate new leads for the company.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Magento Security Patches: Why They are Critical To Your Business

ATAK Interactive

For many e-commerce businesses, the Magento platform is the backbone of their e-commerce business. Magento is one of the most progressive and innovative open platforms available to e-commerce businesses. Unfortunately, due to its popularity, this also means that it is a prime target for hackers. Although open platforms have their advantages, they also have their drawbacks.

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How to Fight Off Negative SEO with Quality Content (and More)

Scoop.it

For better or worse, content marketing and SEO are inextricably linked. If you’re going to operate in content marketing, you have to grasp its relationship to SEO and how the former affects the latter (and vice versa). Although your primary focus should stay on building your brand through thoughtful content strategies that satisfy search engines and engage the ideal human audience, you’ll find a darker underbelly to the industry.

SEO 70
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Magento Security Patches: Why They are Critical To Your Business

ATAK Interactive

For many e-commerce businesses, the Magento platform is the backbone of their e-commerce business. Magento is one of the most progressive and innovative open platforms available to e-commerce businesses. Unfortunately, due to its popularity, this also means that it is a prime target for hackers. Although open platforms have their advantages, they also have their drawbacks.

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SOC Telemed Case Study: Building a Fan Base with a Total Marketing Remix

Content4Demand

Nothing makes us happier than clients who achieve wild success with their marketing campaigns. SOC Telemed came to us with ambitious goals last year, ready to tackle a total marketing remix to reach a brand-new telemedicine audience. Alongside Dana Harder, VP of Strategy at Content4Demand Meg Hoyecki, Vice President of Marketing at SOC Telemed, shared her results with an eager audience at the B2B Marketing Exchange in February.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Moving to the Next Level of Content Operations Maturity

Kapost

I had to laugh when I thought about it. I’ve been actively involved in content marketing for 20 years. Seems like I just started. There’s something new to learn every. The post Moving to the Next Level of Content Operations Maturity appeared first on Kapost Blog.

Content 59
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6 Instagress Alternatives (That Won’t Shut Down Anytime Soon)

Hubspot

With one billion monthly active users, Instagram is undoubtedly one of the most popular social media platforms today. But the sheer volume of users can make the tool feel intimidating -- how is your business supposed to stand out? It can feel difficult to validate your brand on Instagram, particularly when there's eight million other business accounts on the platform.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B.

B2B 112