KoMarketing Associates

APRIL 1, 2014

'It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago! Typically, I like to do my conference recap immediately after a show but this time I thought I’d use a different approach – take a step back and let things simmer for a bit. I’m glad I did, because as I looked through my notes and read some of the recaps , I became much more aware and focused on the themes occurring throughout the show v

CMS Development 189

CMS Development Search Engine Marketing Conference Link Building 189

The Point

APRIL 1, 2014

'Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. One of the reasons for this under-utilization, and the inability of some marketers to deploy, for example, automated lead nurturing at every stage of the selling process, is resistance from the sales organization, and in particular, Inside Sales

Lead Nurturing 186

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 186

ANNUITAS

APRIL 1, 2014

'Everyone needs guidance. Everyone needs a leader… someone who calls the shots. In basketball, that’s the coach. Five people running around on a court without a plan of action, is pure chaos. Nothing really gets accomplished, and chances are, you won’t score many points, let alone win the game. Putting a team together is the first step for playing a basketball game, but planning how to be successful during the game is the next HUGE step.

Marketing Automation Services 161

Marketing Automation Services Marketing Automation Lead Ranking Automation 161

Crimson Marketing

APRIL 1, 2014

'The future of marketing lies in marketing technology, including mobile apps. With the steady growth in Big Data and marketing analytics, the CMO will find their role expanding like never. The post How To Shape The Future With Marketing Technology [Infographic] appeared first on.

CMO 146

CMO Mobile Marketing Analytics Marketing 146

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Convince & Convert

APRIL 1, 2014

'You have a bunch of social channels right? Of course you do! And I’m sure when you do a blog post you leverage all those channels (Twitter, Facebook, G+, Instagram, etc) to help spread the word. Most definitely! But do you cross promote your channel activity? An Example of Brands That Cross-Promote. The journey started by looking at some nice cars.

Promotion 168

Promotion Social Media Content Twitter 168

Convince & Convert

APRIL 1, 2014

'Brian Clark, Copyblogger @brianclark. Brian Clark , Founder of Copyblogger , joins the Social Pros Podcast this week to discuss the mechanics of a content-driven company, the teachability of content marketing success, and the ongoing changes to the original social media as blogs become multi-author blogs. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen.

Paid Search Agency 133

Paid Search Agency Social Media Social Marketing Media 133

Ambal's Amusings

APRIL 1, 2014

As the Curator of TEDxYouth@SanRamon, I am pleased to announce that TEDxYouth@SanRamon went well! You can find a summary here. TEDxYouth@SanRamon Photos are here and here. TEDxYouth@SanRamon Videos are here.

Video Marketing 100

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SugarCRM

APRIL 1, 2014

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Social Media 89

Social Media Advertising Agencies Media Gartner 89

LEADership

APRIL 1, 2014

'It’s the classic case of throwing the baby out with the bath water. B2B organizations ruthlessly trash tried and true marketing and lead generation methodology to make way for the new, shiny, sexy marketing automation. Don’t get me wrong—I do love technology. I just don’t agree that it can be brought in as a blanket solution to boost B2B lead generation.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Lead Ranking 69

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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EMagine B2B Blog

APRIL 1, 2014

'Yesterday, our Senior Strategist David Hubbell published an article on LinkedIn that zeroed in on a serious risk facing B2B companies this year. In short, there have been recent and significant changes in the way websites are designed and built that will affect your online marketing success. If you haven’t professionally updated your site in the last year, you run a very real risk of falling behind your competition in ways that will make it hard to catch up.

Marketing Websites 61

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Hubspot

APRIL 1, 2014

'April Fools'' Day is upon us once again. Companies everywhere will postpone their daily tasks to partake in the tomfoolery that is April 1st. If this year is anything like the last few years, we can expect a lot of product releases, update announcements, and a multitude of elaborate pranks from Google. Of course, nothing of substance is usually announced on April Fools’ Day.

Google 60

Google Youtube Buzz Course 60

Vidyard

APRIL 1, 2014

Just as Alice fell down the rabbit hole into another world, you need to make your website an experience where your target audience becomes more involved and enchanted with every click. Your site’s path to conversion should be as compelling as YouTube; that is to say, one minute folks are watching a video of epic fails and twenty minutes later they’re still there, happily watching cats chase lasers.

Top of Funnel 51

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GreenRope

APRIL 1, 2014

GreenRope’s Latest and Greatest: New Upgrades, Features, News, and More! New! Features & Upgrades. New Calendar Booking. Now your clients can book appointments with you using GreenRope's new and convenient Calendar Availability feature! No need to subscribe to a third-party booking agent when GreenRope has it built right in! First, simply go to Calendar settings and select 'Appointment calendar with booking availability', then, under the Calendar tab > Availability, def

Features 40

Features Lead Scoring Lead Ranking Paid Search Agency 40

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Vidyard

APRIL 1, 2014

On April first you can be sure that marketers want to be in on the prankvertising action, and this year is no exception. Typical jokes range from small spoofs to elaborate fake campaigns and, here at Vidyard, we’re especially interested in how brands are using fun videos to add some unexpected value. While there’s a fine line to tread between funny and a flop, here’s a few companies who did a great job with video this year: WestJet Converts to Metric Time Just a few months afte

Video Marketing 50

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GreenRope

APRIL 1, 2014

GreenRope’s Latest and Greatest: New Upgrades, Features, News, and More! New! Features & Upgrades. New Calendar Booking. Now your clients can book appointments with you using GreenRope's new and convenient Calendar Availability feature! No need to subscribe to a third-party booking agent when GreenRope has it built right in! First, simply go to Calendar settings and select 'Appointment calendar with booking availability', then, under the Calendar tab > Availability, def

Features 40

Features Lead Scoring Lead Ranking Paid Search Agency 40

i-Scoop

APRIL 1, 2014

[…] World 2013. In his workshop he covered how European organizations are driving results and ROI with content marketing. The quest for B2B content marketing cases teached him a lot about the state of content marketing […].

Content Marketing 20

Content Marketing Content ROI Marketing 20

GreenRope

APRIL 1, 2014

GreenRope’s Latest and Greatest: New Upgrades, Features, News, and More! New! Features & Upgrades. New Calendar Booking. Now your clients can book appointments with you using GreenRope's new and convenient Calendar Availability feature! No need to subscribe to a third-party booking agent when GreenRope has it built right in! First, simply go to Calendar settings and select 'Appointment calendar with booking availability', then, under the Calendar tab > Availability, def

Features 40

Features Lead Scoring Lead Ranking Paid Search Agency 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

APRIL 1, 2014

'I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt. I get to a point on social media eventually, so hang in there.

Social Media 175

Social Media Media Adwords Communities 175

GreenRope

APRIL 1, 2014

GreenRope’s Latest and Greatest: New Upgrades, Features, News, and More! New! Features & Upgrades. New Calendar Booking. Now your clients can book appointments with you using GreenRope's new and convenient Calendar Availability feature! No need to subscribe to a third-party booking agent when GreenRope has it built right in! First, simply go to Calendar settings and select 'Appointment calendar with booking availability', then, under the Calendar tab > Availability, def

Features 40

Features Lead Scoring Lead Ranking Paid Search Agency 40

Adobe Experience Cloud Blog

APRIL 1, 2014

'Author: Mike Stocker Marketing is undergoing rapid and major changes. We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline.

Advertising Channels 105

Advertising Channels Multi-Channel Paid Search Agency Advertising Agencies 105

GreenRope

APRIL 1, 2014

GreenRope’s Latest and Greatest: New Upgrades, Features, News, and More! New! Features & Upgrades. New Calendar Booking. Now your clients can book appointments with you using GreenRope's new and convenient Calendar Availability feature! No need to subscribe to a third-party booking agent when GreenRope has it built right in! First, simply go to Calendar settings and select 'Appointment calendar with booking availability', then, under the Calendar tab > Availability, def

Features 40

Features Lead Scoring Lead Ranking Paid Search Agency 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Biznology

APRIL 1, 2014

'I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt. I get to a point on social media eventually, so hang in there.

Social Media 106

Social Media Media Adwords Communities 106

GreenRope

APRIL 1, 2014

GreenRope’s Latest and Greatest: New Upgrades, Features, News, and More! New! Features & Upgrades. New Calendar Booking. Now your clients can book appointments with you using GreenRope's new and convenient Calendar Availability feature! No need to subscribe to a third-party booking agent when GreenRope has it built right in! First, simply go to Calendar settings and select 'Appointment calendar with booking availability', then, under the Calendar tab > Availability, def

Features 40

Features Lead Scoring Lead Ranking Paid Search Agency 40

Hubspot

APRIL 1, 2014

'Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. For the vast majority of companies we talk to, however, personalization has stayed largely in the realm of email marketing.

Website Personalization 56

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GreenRope

APRIL 1, 2014

GreenRope’s Latest and Greatest: New Upgrades, Features, News, and More! New! Features & Upgrades. New Calendar Booking. Now your clients can book appointments with you using GreenRope's new and convenient Calendar Availability feature! No need to subscribe to a third-party booking agent when GreenRope has it built right in! First, simply go to Calendar settings and select 'Appointment calendar with booking availability', then, under the Calendar tab > Availability, def

Features 40

Features Lead Scoring Lead Ranking Paid Search Agency 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

APRIL 1, 2014

'In almost any organization, Sales and Marketing have the same arguments. Sales wants more leads -- they have quotas to hit, after all. Marketing believes they''re sending Sales plenty -- they just want Sales to actually work the leads they''re sending. Every company handles this struggle differently. Most establish a service-level agreement (SLA) where Marketing agrees to deliver X number of leads and Sales agrees to work Y percent of them.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Qualification 52

GreenRope

APRIL 1, 2014

GreenRope’s Latest and Greatest: New Upgrades, Features, News, and More! New! Features & Upgrades. New Calendar Booking. Now your clients can book appointments with you using GreenRope's new and convenient Calendar Availability feature! No need to subscribe to a third-party booking agent when GreenRope has it built right in! First, simply go to Calendar settings and select 'Appointment calendar with booking availability', then, under the Calendar tab > Availability, def

Features 40

Features Lead Scoring Lead Ranking Paid Search Agency 40

Hubspot

APRIL 1, 2014

'Created after the Glasspockets project , GrantCraft has produced a new guide for nonprofits that we should all get familiar with. The goal? To help define what information should be shared, and how to share it in an accessible and timely way. While there isn’t a standard playbook for all foundations to be transparent, GrantCraft, an extension of The Foundation Center , is using this guide to advise foundations on that very topic.

Transparency 52

Transparency Customer Surveys Guidelines Opinions 52