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Lattice
MAY 3, 2016
Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this much is true: sales and marketing need to be tightly aligned around what accounts to target, what to say to the buyers within those accounts and the best way to engage those buyers. This is a key reason why we’ve invested so heavily in building out our platform for not just marketing, but for sales as well.
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