Tue.May 03, 2016

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Now Available On the AppExchange!

Lattice

Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this much is true: sales and marketing need to be tightly aligned around what accounts to target, what to say to the buyers within those accounts and the best way to engage those buyers. This is a key reason why we’ve invested so heavily in building out our platform for not just marketing, but for sales as well.

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7 Surprising Things You Have Never Thought About Content Marketing

Marketing Insider Group

Content Marketing is the king, you are probably tired of hearing it. But this is the truth for sure as most of the visitors of your website or blog certainly ended up there after looking for some kind of information. Meaning you will have to keep spending most of your time trying to get it […]. The post 7 Surprising Things You Have Never Thought About Content Marketing appeared first on Marketing Insider Group.

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Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

KoMarketing Associates

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations. Right now, many B2B marketers are loosely or manually connecting metrics from multiple reporting platforms, to obtain a somewhat complete view of buyer behavior in digital channels.

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5 Tips To Promote Your Company Blog

Marketing Insider Group

The competition is fierce out there. There are 58.6 million new blog posts each month on WordPress alone. Everybody, in other words, has clued into this content marketing thing. How do you ever get your work noticed? Is it even worth it? A look at that same page I linked to above answers that conclusively. […]. The post 5 Tips To Promote Your Company Blog appeared first on Marketing Insider Group.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Customer Experience, Transformation and Personalization at #MME16

ANNUITAS

Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. The keynote content highlighted lessons learned in those areas and how to reframe your thinking as it relates to marketing, to business and to life. Needless to say, the themes set the stage for an amazing, content-rich event. 1.

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Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide. The report covers a wide range of trends and topics, but focuses on the best practices most common amongst “high-performing” marketing teams. You can download a copy of the report here (registration required.).

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Does Your Content Need a Permanent Home?

Contently

Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. As such, content marketers have a new variable to consider when planning out their offerings: Does my content need to be published on a site that I control? Or can it be “homeless” content that lives exclusively on platforms outside of my domain?

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What Social Media Can Learn From Content Marketing

Convince & Convert

Strategy + Content = Successful Social. Is content overheated these days? Has it just become a buzz word? Or are we paying too much attention to it and driving it into the ground? How can we balance content with quality and quantity? These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise.

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4 Ways to Make Friends With Legal and Get Content Out Faster

Contently

It’s difficult to find a more frustrated person than a junior marketer or account manager responsible for motivating another department. It’s like a Navy SEAL endurance course, except with anxiety instead of sandbags. The creative team misses their deadline; the strategy department shows up late to every meeting; and oh god, the design team needs to update every asset with a new font again.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Did You Win the Hug Your Haters Photo Contest?

Convince & Convert

It’s been 8 weeks since the launch of my newest book, Hug Your Haters. (if you haven’t grabbed a copy , I’d love your support). With this book, I’m trying to fundamentally change the way we think about customer service, from “necessary evil” to “the new marketing.” It’s working! I’ve had so many people contact me and say that the book is helping them change their internal processes and approaches to customers.

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3 Ways to Encourage Employees and Co-Workers to Share Your Content

Brandpoint

The end of organic reach. Organic reach on many social platforms has been on the decline for some time now, and Facebook’s introduction of Instant Articles (officially launched April 12 th ) seems to be the final nail in the virtual coffin. This presents a number of problems for most businesses relying on organic reach to move their content around.

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How to Step Inside the Mind of Your Channel Partner

Computer Market Research

Find Out What Motivates the Modern Day B2B Consumer. It’s easier to get inside the mind of the B2C buyer than it is to understand the B2B consumer. For one, the psychology that goes into an end-customer’s buying decision stems from a one-dimensional perspective; for example, a B2C consumer might ask, “How does this product or service affect my own self-interests?”.

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Your 6 Biggest Email Marketing Questions Solved

PureB2B

The digital age has made a stunning number of marketing channels available to companies of all shapes and sizes. However, when it comes to lead generation, one stands out from the rest. Email marketing has been and still is one of the most dynamic channels available marketers and sales professionals when it comes to developing quality results for lead generation and driving revenue.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Step Inside the Mind of Your Channel Partner

Computer Market Research

Find Out What Motivates the Modern Day B2B Consumer. It’s easier to get inside the mind of the B2C buyer than it is to understand the B2B consumer. For one, the psychology that goes into an end customer’s buying decision stems from a one-dimensional perspective; for example, a B2C consumer might ask, “How does this product or service affect my own self-interests?”.

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3 Steps to Get Ready for Marketo’s Marketing Nation Summit

6sense

On May 9 th Las Vegas will transform itself and for 3 days become the center of modern marketing when Marketo’s 2016 Marketing Nation Summit takes over the MGM grand. As we pack our bags and make our way down to Sin City, we thought we’d share our thoughts about making the most of the Summit this year. Getting ready for Vegas. A successful event starts before you ever step foot on the expo hall floor.

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Create Jaw-Dropping, Personalized Interactive Experiences With SnapApp’s Spring Release

SnapApp

These days, marketers are on the hook to create a steady flow of interesting content that not only delivers results quickly, but shines in the process and speaks to their audience. Our Spring Release aims to help. Build It Beautiful. We’ve heard time and time again that one of the biggest challenges to creating a great piece of interactive content is finding the design resources to make it beautiful.

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3 Ways to Squeeze More From Your Marketing Automation

Vidyard

Let’s face it: your marketing automation system is hungry. It’s hungry for leads, and information on those leads. All. The. Time. That’s why you’re feeding it demographic information to build out stronger persona profiles, and why you’re watching every move your prospects make on your website and what content they’re consuming. Or … almost every move.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable

Hubspot

Trying to nail down Seth Godin's greatest strength is no easy task. He's a brilliant author, marketer, speaker, and entrepreneur, but above all that, he's truly mastered the art of getting straight to the point. Have you seen his blog ? He carefully boils each post down to a few hundred words. No fluff. No fancy sentences. Just perfectly distilled lessons.

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Answers to Your 6 Biggest Email Marketing Questions

PureB2B

The digital age has made a stunning number of marketing channels available to companies of all shapes and sizes. However, when it comes to lead generation, one stands out from the rest. Email marketing has been and still is one of the most dynamic channels available marketers and sales professionals when it comes to developing quality results for lead generation and driving revenue.

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What is UX and How Does It Drive Results for B2Bs?

Crafted Agency

UX or user experience is a hot topic in digital marketing right now. In case you haven’t noticed, B2C companies are racing to tell a story instead of cramming facts and figures.

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Answers to Your 6 Biggest Email Marketing Questions

PureB2B

The digital age has made a stunning number of marketing channels available to companies of all shapes and sizes. However, when it comes to lead generation, one stands out from the rest. Email marketing has been and still is one of the most dynamic channels available marketers and sales professionals when it comes to developing quality results for lead generation and driving revenue.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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7 Things You Should Know About Marketing Automation

The Lead Agency

Marketing Automation programs have been around for a while now, but marketers and business owners alike still struggle to understand the concept; commonly asking ‘what exactly is marketing automation’ and ‘how can it help grow my business?’. 1. So, What Exactly is Marketing Automation? Marketing Automation is a software solution that helps businesses track a prospect’s interactions with across their various web properties such as their website social media channels and any email campaigns.

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Leadspace’s Kylee Hall Named to Top 30 Most Influential Women in B2B Marketing Technology

Leadspace

Leadspace’s Senior Director of Marketing Kylee Hall has been named one of the Top 30 Most Influential Women in B2B Marketing Technology , in a list published today by Heinz Marketing. The list includes leaders in B2B martech, predictive analytics, lead and demand generation and account-based marketing, as well as analysts. The list is based on Twitter influence and level of engagement on marketing technology topics and hashtags.

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3 Ways to Encourage Employees and Co-Workers to Share Your Content

Brandpoint

The end of organic reach. Organic reach on many social platforms has been on the decline for some time now, and Facebook’s introduction of Instant Articles (officially launched April 12 th ) seems to be the final nail in the virtual coffin. This presents a number of problems for most businesses relying on organic reach to move their content around.

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Digital Does Not Mean "Just Build a Website"

Hubspot

Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I have made pdf’s of all my articles but no one is downloading them.”. The problem is not that content creators cannot make money in digital.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What can marketers learn from the sciences? Quite a lot

chiefmartech

Gord Hotchkiss has been one of my sources of professional inspiration for over a decade. One of the pioneers of the search marketing industry, Gord has always had a special talent for blending marketing savvy with broader social and scienfitic thinking in the face of disruptive technologies. He’s masterful at putting the quirks of modern marketing in a larger and more strategic context.

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A Visual History of Internet Firsts [Infographic]

Hubspot

Back in 1995, less than 1% of the world's population used the internet. During that same year, Newsweek published a now-infamous article (originally titled, "The Internet? Bah!"), which surmised that the internet would amount to little more than a fad. Flash forward to today. Around 40% of the world's population is connected to the internet, representing over 3 billion people.

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3 Easy Ways to Improve Design Team Communication

Brandfolder

If the words “misunderstood,” “misread,” and “mix up” are frequently overheard in your creative office, you might be suffering from team miscommunication. Strong communication is vital to the success of.

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