Ontraport
MAY 17, 2019
The way your email appears visually plays a critical role in whether or not your audience will scroll, click, engage, or delete. The post 5 Email Designs That Work appeared first on The Ontraport Blog.
KoMarketing Associates
MAY 17, 2019
As marketers look for ways to stand out from the competition, new research suggests that they are turning to customer service to make an impact on their prospects. Bynder recently published the “State of Branding 2019” to determine which tactics marketers are using to resonate with their target audiences. According to the research, the majority of marketers (29.9 percent) believe that “excellent customer service” is the most effective way to stand out from the crowd and engage with customers – e
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Adobe Experience Cloud Blog
MAY 17, 2019
Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged. But how can you create efficiency in an increasingly frenetic digital space?
The Daily Egg
MAY 17, 2019
We are all united in a common struggle: designing products, apps, and websites that engage, entice, and delight our customers. So how do you know for sure that you are actually providing what they’re looking for? You research, experiment, and launch A/B tests. A/B testing can be a lightweight, sustainable, and time-saving activity that helps […] The post A Beginner’s Guide to A/B Testing with Crazy Egg appeared first on The Daily Egg.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
MAY 17, 2019
It’s a harsh, competitive world out there, but you’re ready to tackle it anyway. You have the idea, you have the passion, and all you need is some essential know-how to take the world by storm. However, some would say that especially when it comes to business, beginnings can be tough. If this is your first venture into the entrepreneurial ranks, all the more so.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClearVoice
MAY 17, 2019
Having a dot-com isn’t just trendy, it’s mandatory if you want to set yourself apart in an ever-competitive freelance industry. As the CEO of NVS Design , Chad Brittian shares, developing an online presence starts with a digital portfolio for any sort of creative — especially writers. Showcasing your most impressive work and those bylines you’re super proud of makes you more desirable as a writer to potential editors or clients.
Heinz Marketing
MAY 17, 2019
By Sheena McKinney , Executive Assistant at Heinz Marketing. I don’t think of myself as one of those fussy, needy customers ( you know the kind ), but when I experience poor customer service, sometimes mild indignation rears up in me… and I blame it all on Nordstrom. As a young teen I worked for a lady who when she picked me up for babysitting, was accessorized, perfumed, and dressed to the nines.
33Across
MAY 17, 2019
33Across CEO, Eric Wheeler, recently joined David Bellerive, VP of Creative at the Phoenix Group, on his popular advertising podcast. Eric shared his thoughts on being prepared for future scenarios, the challenges posed by. The post Lessons Learned in Marketing | Podcast appeared first on 33Across.
SEMrush
MAY 17, 2019
Learn how quick and convenient access to website traffic data will help in strategic and tactical decision-making. The solutions provided by SEMrush Traffic Analytics API will be useful for marketing agencies and inbound marketers.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
33Across
MAY 17, 2019
Last year Memorial Day was slated to be the second largest retail season after the Q4 Holiday Season. With an estimated $36 Billion in spend, Memorial Day has become more than just. The post Make the most of the $36 Billion Memorial Day opportunity appeared first on 33Across.
Hubspot
MAY 17, 2019
With over 7,000 MarTech companies battling each other to win a spot in the technology stack of businesses today, sticking out from the crowd has never been more difficult. Almost every industry under the MarTech umbrella is saturated, so traditional inbound marketing can only turn so many heads. Fortunately, computer hardware, operating systems, and cloud platforms have decided to help their smaller tech counterparts out.
Litmus
MAY 17, 2019
We have received your unsubscribe request. Please allow up to 10 days for this request to be processed. All of us have probably seen a message like this once or twice in our email lives, but no one wants to see it. Imagine: there’s a list you signed up for a while ago (… or maybe you didn’t) that you used to enjoy, but now the emails are too frequent and not relevant to you anymore.
Hubspot
MAY 17, 2019
What's a plan without a strategy? As the economist and business strategy guru, Michael Porter, says, “The essence of strategy is choosing what not to do.”. With strategic planning , businesses identify their strengths and weaknesses and choose what not to do and which opportunities should be pursued. In sales operations, having a clearly defined strategy will help your organization plan for the future, set goals, and achieve goals.
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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
Salesforce Marketing Cloud
MAY 17, 2019
If you talked only about yourself with every person you met at a party, you’d quickly find that people start moving away from you in search of better, more engaging conversations. The same can be said about your interactions with your customers. They can’t be one-sided and self-serving. Building a relationship requires conversations.
SmartBug Media
MAY 17, 2019
If you’ve spent any time on Facebook or Instagram ads, you’ve made mistakes—we all have. The strategy of testing different ad types, audiences, and more is designed for you to make mistakes and then learn from approaches that are poor performers so that you can focus on what works. What’s better than learning from your mistakes to set up and create better advertising campaigns?
Hubspot
MAY 17, 2019
Even if you don't know what an API is, you've undoubtedly interacted with one. Today, we take connectivity between technology largely for granted. For instance, we don't question when we use OpenTable to make a reservation at a nearby restaurant. Alternatively, if you use Kayak.com to book flights, you've probably never wondered, Wait a minute … how does Kayak know JetBlue has an open seat in 27A?
Valasys
MAY 17, 2019
Stress is inevitable & it does exist fundamentally everywhere, be it our personal lives or a professional setting of our work lives. It usually has a negative insinuation. However, moderate stress actually serves as a therapeutic stimulator as well as helps in getting tasks done faster. Stress management encompasses a variety of technics and psychoanalyses aimed at reducing the level of stress.
Advertiser: ZoomInfo
Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
SmartBug Media
MAY 17, 2019
I’m sure you’ve experienced the challenges that come with disjointed creative and development teams, especially when you are working on redesigning your website. When starting your website project, it is important for your designers and developers to work together and help each other through the process to make the website the best it can be. To facilitate this collaboration, your project manager should make sure both are aligned with the project goals and communicating progress toward them at e
33Across
MAY 17, 2019
33Across CEO, Eric Wheeler, recently joined David Bellerive, VP of Creative at the Phoenix Group, on his popular advertising podcast. Eric shared his thoughts on being prepared for future scenarios, the challenges posed by.
Content4Demand
MAY 17, 2019
Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Food for Thought Leadership. Study: B2B Marketers Underestimate the Power of Thought Leadership.
33Across
MAY 17, 2019
33Across CEO, Eric Wheeler, recently joined David Bellerive, VP of Creative at the Phoenix Group, on his popular advertising podcast. Eric shared his thoughts on being prepared for future scenarios, the challenges posed by.
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Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp
Litmus
MAY 17, 2019
As email marketers, we ask ourselves a lot of questions. What do subscribers want? Who’s opening our emails? How should we be designing our campaigns and can we use the latest coding techniques? Perhaps, most importantly, are our campaigns performing as well as they should? Are we getting the returns we want on our email marketing investment? More often than not, the answer to nearly all of these questions can be found in our email analytics.
SendGrid
MAY 17, 2019
Learn how you can use Twilio SendGrid Ads to target customers at various steps in the purchase funnel. The post Using SendGrid Ads at Each Stage in the Purchase Funnel appeared first on SendGrid.
Convert
MAY 17, 2019
Most of the digital world isn’t designed (at least not by default) to protect privacy. And so as optimizers, we’ve to be diligent and tiptoe our way into offering meaningful web experiences while respecting our users’ privacy and complying with laws like the GDPR and privacy Regulation. We also have to keep up with the.
Seismic
MAY 17, 2019
Welcome to Part 2 of Seismic’s blog series, Mastering Excellence: The Art of Enablement in Consultin g. Once a month we’ll post new trends, insights, and recommendations on business development and marketing enablement in Consulting. If you missed Part 1, you can catch up here. Today we’re talking: digital transformation. According to Forrester Principal Analyst, Dan Bieler , “ Professional services firms must go through their own digital transformation before they can truly help their customers
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
A Better Jones
MAY 17, 2019
We all had those childhood dreams of what we wanted to grow up and be someday. Often they would change at the drop of a hat - or whenever we were introduced to something that appealed to us more - but it’s interesting to stop and consider the career road those youthful desires pushed us down. Especially when those paths diverged from the norm dramatically, and placed you in a job you might have never dreamed you’d be working.
DemandBase
MAY 17, 2019
It’s that time of year again when thousands of eager marketing and sales leaders descend on an unsuspecting convention center—this time, to our great collective relief, in Austin rather than Las Vegas—for the annual SiriusDecisions Summit. This year featured many of the staples that have built this conference into a must-attend event: 200+ sessions with an array of content to satisfy any appetite, plenty of networking time, a charity run I’ve managed to avoid for three straight years, and an ove
ScanmarQED
MAY 17, 2019
This event is a gamechanger for how you think about your own role and future. CMI can take several roles or modes, which vary from getting extinct, survive and also even business leadership. It all depends on the role you choose to be, and how CMI as a profession will develop. Learn about the future of CMI and meet other CMI professionals. We look forward to welcoming you at the CMI event in the Utrecht Area.
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