Tue.Dec 06, 2016

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How to Bring Instagram Love to Your Email Marketing

Marketing Insider Group

You’ve probably heard a couple of things about Instagram and email marketing. You’ve heard that email is the old, reliable work horse of marketing, and you’ve probably heard that Instagram is the “big thing” on the social media scene. But did you know that they could work together to increase engagement with your email marketing? […]. The post How to Bring Instagram Love to Your Email Marketing appeared first on Marketing Insider Group.

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How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. We spoke to Jordan Con , a marketer with Bizible, for more insight into the report’s findings.

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10 Ways to Recycle Content from Your Business Blog

Marketing Insider Group

Creating quality content takes a lot of time and energy. That’s not to say every piece you put on your blog is your best work. But we all have those posts… you know, the ones where we just hit the mark. Maybe it was the depth of research. Or maybe it was a certain twist […]. The post 10 Ways to Recycle Content from Your Business Blog appeared first on Marketing Insider Group.

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Why B2B Brands Should do Influencer Marketing

Onalytica B2B

Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. However, many B2B brands are potentially missing a trick by not exploring or exploiting the influencer territory. After all, when most think of influencers, they think reality TV stars posting an Instagram picture showcasing the results of the latest teeth whitening kit – more of a PR move.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful

Contently

In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California. That’s when things started getting weird. Big green pods started growing around town. Even stranger, local psychiatrists suddenly had an influx of visits from people who lived in the community. Each patient suffered from a condition called Capgras delusion—when you believe someone you know has been replaced by an impostor.

More Trending

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What To Do When Marketing Metrics Fall Short

Hive9

The great thing about having access to enhanced marketing data is that it shows you what works. The corollary, of course, is that it also shows you what isn’t working in your marketing mix. Although unpleasant, digging into the drivers behind underperforming metrics are critical to improvement in your bottom line.

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3 Sales Emails Proven to Boost Reply Rates by 8x

Vidyard

If you’re like most sales reps, you know how hard it is to stand out and get noticed. The average prospect receives more than 100 emails a day , and you have just 8 seconds to get their attention. So how can sales emails cut through all the noise, increase click-through rates by 5x and send open-to-reply rates soaring by over 8x ? Keep reading… At Vidyard, we’ve been obsessing over how to reach our prospective customers in a way that not only grabs their attention and elicits a response, b

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2017 Marketing Predictions [Slide Deck]

Adobe Experience Cloud Blog

Author: Heidi Bullock Do you ever get to this time of the year and look back and ask yourself where the time went? Maybe it’s just me, but 2016 went FAST. So instead of looking back, we’re looking forward to what 2017 will mean for marketers. Here are four key themes that we see taking center stage in the upcoming year: 1. Customer-Centric Marketing.

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21 Instagram Accounts to Follow for Brand Inspiration

Sprout Social

If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. However, does your audience consider you one of their favorite Instagram accounts to follow? Being a network based on visual entertainment creates endless possibilities to showcase your brand, company voice or design talent.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why Your UX Design Is Failing: It Doesn’t Tell a Story

Content Standard

Content marketers have long preached the value of storytelling to help consumers connect with brands. Now, they’re beginning to learn exactly how to tell stories to reach and convert prospects into paying customers. But what marketers might not realize is that UX design has a story to tell, too. Think about it: when you visit a company’s website, you get an impression of what the brand is all about based on the design and your experience using the site.

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Taking Integrated Marketing to the Next Level

Kapost

By now B2B companies have heard why it’s essential to build an integrated marketing strategy. Integrated marketing is more efficient, streamlines efforts and provides a clear and cohesive way for teams to align around a central strategy, setting the stage to create clear content that addresses customer pain points and converts. When an integrated marketing campaign is a success, it’s easy to share the same key messages across channels and throughout the buyer’s journey to make it a f

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Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

Hubspot

We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine -- from silencing your alarm, to reviewing the daily news, to checking email, and so on. And search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries.

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JotForm Now Integrates with IFTTT

JotForm

There’s a whole new world of possibilities for your online forms. Now that JotForm integrates with IFTTT, you can seamlessly connect your forms with hundreds of the web’s most popular applications.IFTTT is a free service that enables you to get more mileage out of the services you use and love. For.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Being Content Agnostic Can Drive Your B2B Marketing Efforts

Marsden Marketing

As Marsden Marketing’s only ordained minister (it’s amazing what you can do on the Internet nowadays), I’m here to tell you that agnostic is the only way to go. Of course, I’m talking about your organization’s content. As marketers, we all know that we need a certain amount of content to attract, educate and move leads through the sales funnel. In fact, according to the Content Marketing Institute’s latest report , 89% of B2B marketers use some form of content marketing to drive profitable actio

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3 Pivotal Moments Every SaaS Company Should Anticipate

Convert

Are you confident about where you are in the industry right now? Have you foreseen the upcoming trends? Have you already thought about the future possibilities that could come your way? You could do as much planning as possible… But there would always be something which will remain unexpected. Even if you have prepared millions.

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PPC Trends: Master the Changing Customer Decision Journey with Bing

QuanticMind

The changing customer decision journey is one of the most important new PPC trends. How does it affect your paid search campaigns? Get in-depth insights from Microsoft Bing plus actionable tactics in our webinar replay on the customer decision journey. One of the most important new PPC trends emerging today is the changing face of the customer decision journey.

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CES 2017 is Coming Soon — Here’s What You Need to Know

The Freeman Company

It’s time for education, innovation, and a whole lot of shiny new tech

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Top 5 Mistakes Companies Make Building Demand Generation

Sales Engine

Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation. So they task marketing leadership with building a demand generation engine and run into myriad problems. In our experience, here are the top 5 mistakes B2B companies make when trying to build their demand generation engine: #1 Starting with marketing automation Without question, marketing automation tools such as Hubspot, Marketo, Pardo

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The Ultimate Guide to Account-Based Marketing: 6 Key Steps

Hubspot

There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place.

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The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. As noted here previously , the current preference for consuming B2B content in text rather than video or other visual forms won’t last.

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A Brief History of Social Advertising [Infographic]

Hubspot

Social advertising is a big business. Over the past two years, social media advertising budgets have doubled worldwide , from $16 billion U.S. in 2014 to $31 billion in 2016. While Facebook currently claims nearly 70% of the social advertising market, it's starting to get some serious competition from younger networks. Twitter, Instagram, LinkedIn, Pinterest, and Snapchat are all vying for their piece of the social ads pie, and advertisers today have more options than ever before to promote thei

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.