Adobe Experience Cloud Blog
AUGUST 14, 2018
It’s hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. There are many articles with best practices, proven strategies, and statistics. But there’s one thing that can beat them all: Clear, actionable, real-life examples.
Oktopost
AUGUST 14, 2018
Not too long ago, Facebook changed its algorithm to prioritize “meaningful interactions” between people. The company has been very straightforward about the implications, stressing that branded content which doesn’t spark back and forth conversations (comments, sharing to groups, replies to comments, etc.) will gain very little exposure in people’s timelines.
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KoMarketing Associates
AUGUST 14, 2018
Marketers have a wide array of avenues they can take to reach their target audience, but new research suggests that it can be extremely difficult for them to break through the noise. SurveyMonkey recently conducted a survey looking at marketing messages and discovered that capturing the attention and trust of buyers is the largest obstacle for 36 percent of marketers.
Marketing Insider Group
AUGUST 14, 2018
One way to make your content marketing more effective and to make your best content more accessible is to build a content hub. Your hub acts as your content’s online repository. It’s a sort of branded resource center or command central for your thought leadership. With a hub, not only can your audience delve deeper […]. The post Where to Build Your Content Hub appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Influitive
AUGUST 14, 2018
There’s nothing quite like the rush of energy you get from hosting a live event. We just came back from Quick Base EMPOWER18, our annual user conference in Austin, which included 750+ customers and partner attendees. Everyone is super fired up, but especially our customers. I wanted to share an inside look at how we.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
AUGUST 14, 2018
Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ).
DiscoverOrg
AUGUST 14, 2018
Reading Time: 9 minutes Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? Well, it’s really not as hard as you think.
Biznology
AUGUST 14, 2018
While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI , there is something else you might be able to add your holy of holies —your KPIs—meetups! People Who Meet People are Lucky. I know this happens everywhere. Nike does them for local influencers, VIPs, and athletes at their stores (at least in NYC and Chicago) and Chrome does them at their stores for sponso
Marketing Insider Group
AUGUST 14, 2018
Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Yet, many creatives — including writers and designers — do their best work under very specific circumstances. Too much pressure, and some creatives […]. The post How to Create a Work Culture Ideal for Creative Marketers appeared first on Marketing Insider Group.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Act-On
AUGUST 14, 2018
Make sure your emails get delivered, opened and achieve results. These tips and tricks will help you optimize your content for email deliverability and improved engagement, so you can keep customers moving through the sales funnel.
Hubspot
AUGUST 14, 2018
59% of U.S. workers say communication is their team’s biggest obstacle to success, followed by accountability. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day -- but can become downright impossible when unforeseen obstacles get in the way. Miscommunication and inefficiencies in your project management process can lead to confusing and stressful experiences for your employees, and hinder your company's ability to satisfy your clients
Sprout Social
AUGUST 14, 2018
Videos are perfect for social media. They’re immersive, engaging and inherently social. The right video creates the intimacy of face-to-face interaction, without ever asking your audience to leave their sofa. It’s no wonder that social platforms around the world are investing in video. Facebook Stories is just one of the latest ways to delight your customers with visual content.
BOP Design
AUGUST 14, 2018
Need to streamline your processes, schedule in advance, track data? There’s a tool for that. It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. While we can’t cover all the B2B marketing tools out there, here are a few that we find to add value either by streamlining efforts, providing actionable data/metrics, or improving
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Industrial Marketing Today
AUGUST 14, 2018
When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content more relevant to time-challenged engineers, deal with the age gap within your target audience, earn their trust and build stronger relationships? Those are some major challenges in industrial content marketing […] The post Industrial Content Marketing that Engages Engineers by Achinta Mitra appeared first on Industrial Mark
Brandpoint
AUGUST 14, 2018
Jennifer Janowski is Segment Leader of Women’s Health Ultrasound for GE Healthcare. She is a long-term GE employee with roles in marketing and product management. Jennifer was also part of one of the GE Leadership Programs and has taken on leadership roles with GE’s People with Disabilities Network. “GE has obviously changed dramatically since I joined,” explains Jennifer. “But one of the mainstays is the amazingly talented people you get to work with.
Fusion Marketing Partners
AUGUST 14, 2018
4-Part series on how to create a frictionless experience In parts one through three we looked at the role friction […].
Albacross
AUGUST 14, 2018
It can take a bit to figure out the audience that you want to put focus on at the beginning of gathering leads. It’s essential that you turn that audience into quality lead generation. There are plenty of mistakes that seem to come up along the way that can cause problems getting you the results you want for your business. Before you watch all your traffic go on by without turning into a lead, understand what things you should be avoiding.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Ontraport
AUGUST 14, 2018
After creating and implementing your buyer personas, you’ll have knowledge and an understanding of your target market that you never had before. The post Want More Leads? Find Out Who Your Customers Actually Are appeared first on The ONTRAPORT Blog.
Hubspot
AUGUST 14, 2018
Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? It’s hard to name more than a handful of blockchain companies today -- the cryptocurrency and blockchain space are still relatively new, so most blockchain companies don’t get a lot of exposure.
Brightedge
AUGUST 14, 2018
Visual content has begun to dominate much of the internet. An estimated 79% of internet traffic by volume will be video by the end of 2018 and 84% of communications is expected to include rich media visuals of at least one type. Image SEO has risen to a prominent position in marketing. Even with regards […]. The post Image SEO: Google’s Changes and How to Make Your Images Drive Traffic appeared first on BrightEdge SEO Blog.
Launch Marketing
AUGUST 14, 2018
B2B organizations are busy finishing year on a strong note by generating leads and increasing revenue. However, businesses should also start planning and budgeting for next year’s marketing plan. Whether it’s focused on developing new branding and messaging, launching a new product or service or implementing new lead generation strategies, one widely-adopted marketing tactic for B2B organizations (and one of the most important) is content marketing.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
ConvertKit
AUGUST 14, 2018
How many times a day do you search for an answer on Google? It’s become such a normal reaction that we hardly notice we’re doing it. If you have a question, chances are Google has the answer. Not only that, but it will pair you with the best, most accurate answer while giving you access to thousands of other results. Knowing this causes us to trust Google and come back to its search engine again and again.
Strategic-IC
AUGUST 14, 2018
What is Sales Enablement, and how is it being defined today? In this video our Head of Inbound Sales, Fes Askari, and Head of Content Lucy Jones speak to Ben Cotton, Principal Marketing Manager, Sales Enablement at HubSpot to discover more. Interview Transcript. Who Are You And What Do You Do? My name's Ben Cotton and I lead Sales Enablement for HubSpot Dublin.
Hubspot
AUGUST 14, 2018
The following is a guest post by Leslie Mann , a real estate agent with Gibson Sotheby's International Realty of Weston, MA. Most real estate agents have a social media presence, but are they really giving home buyers and sellers what they want? Buying or selling a home is an important financial (and emotional) decision. Most people are full of questions when they undertake this endeavor.
eDataSource
AUGUST 14, 2018
Aside from intelligent targeting, nothing is more important than an email’s subject line in driving reader interest and engagement. Emails that don’t get read can’t drive revenue. But it’s a tough job. In very little space, a subject line must not only be noticeable; it must also pack enough appeal and relevance to motivate its recipient to read the email.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Smarte
AUGUST 14, 2018
The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Database marketing is the practice of classifying, collecting and then scrutinizing customer data to deliver tailored, relevant and effective marketing messages to customers.
Versium
AUGUST 14, 2018
Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. The partnership will let companies perform online targeting of offline business professional data that often is housed within their own CRM systems.
Anyword
AUGUST 14, 2018
Publishers are doubling down on additional revenue streams like paid digital subscriptions, affiliate links, and branded content campaigns. Initiatives like these can generate meaningful income, but they’re often either time-consuming to implement or resource-intensive to maintain (or both). But many publishers possess an asset whose potential to generate revenue often goes unrealized: the email database.
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