markempa

DECEMBER 16, 2013

'Tweet This year, more than ever, has been humbling for me. People look to me as an expert at lead generation because I wrote a book and speak about it. But it seems the more I learn, the less I think I know. I probably am more acutely aware of this because I work for MECLABS, an organization that is laser-focused on learning and teaching others – including many global organizations – about how to continuously improve marketing.

Lead Gen 232

Lead Gen Lead Ranking Leads Lead 232

Customer Experience Matrix

DECEMBER 16, 2013

'I''m not a big fan of year-end summaries and forecasts, mostly because I produce summaries and forecasts all year round. But I pulled together a few thoughts last week in response to a request, only to discover I had misunderstood what was wanted. Rather than let my precious wisdom go to waste*, I''ll share below what I think will be most important marketing technology trends of 2014.

Trends 224

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 224

Marketing Insider Group

DECEMBER 16, 2013

'You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network!

Best Practices 218

Best Practices Work Management Click Fraud Marketing Management 218

Webbiquity

DECEMBER 16, 2013

'Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. While their ubiquity has caused some to call for their death , as Jamie Cartwright points out below, infographics aren’t likely to go away any time soon—though the form will continue to evolve. How do infographics fit with other content marketing tactics?

Marketing Budget 209

Marketing Budget Marketing Budget Creation Content Marketing Planning 209

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The Point

DECEMBER 16, 2013

'Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email

Demand Generation Agencies 173

Demand Generation Agencies B2B Sales Sales Leads Microsite 173

Crimson Marketing

DECEMBER 16, 2013

'New channels and technology are changing the way B2B buyers behave. Whether it is how, when or where they buy. Buyers are also starting to collaborate and exchange information to find the best solutions for their businesses. Here we explore 3 ways the B2B buying market will change in the coming year. 1. Buyers Will Expect More. The buying process will become more personal, putting more pressure on the vendors to supply a positive selling experience as well as product.

Buy 119

Buy B2B Vendors Budget Programs 119

Adobe Experience Cloud Blog

DECEMBER 16, 2013

'Author: Dennis Bronnikov Consumers reveal tons of information about themselves on the internet – their gender, geographic location, contact information…the list goes on. They also (mostly inadvertently) share behavioral data, which marketers then leverage to better target their campaigns. To justify collecting this kind of data, and to avoid being creepy, make sure your data collection adds value for your customers.

Buyer Personas 105

Buyer Personas Landing Pages Marketo Cross-Selling 105

Hinge Marketing

DECEMBER 16, 2013

'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Tim Ash, a Visible Expert for website conversion rate optimization (CRO).

Ideal Customer Profiles 74

Ideal Customer Profiles Profiling Landing Pages Lead Ranking 74

Hubspot

DECEMBER 16, 2013

'So, you spent the last three and a half years studying the Civil War, cognitive psychology, Japanese poetry, and Russian literature. Now you’re about to graduate -- and s#!%’s getting real. You''ve gotta finally start thinking of an answer to that question that''s been on your mind the past few semesters: What will I do with my life? Don’t worry.

Startups 56

Startups Work Management Marketing Management Hubspot 56

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Integrated B2B

DECEMBER 16, 2013

'It can difficult to view any type of advertising strategy as being affordable or cost-effective when your company is behind on bills and is struggling to stay in business. However, if profits are low and you’re not generating enough income to keep up with financial obligations then attracting new clients/customers may be the fastest way to get out of debt and facilitate a turnaround.

Paid Search Agency 54

Paid Search Agency Internet Marketing Cost Banner Ads 54

Hubspot

DECEMBER 16, 2013

'When you''re new to marketing, I''d argue that tackling email marketing is one of the hardest things you''ll do. Most of the other digital marketing channels -- blogging, social media, landing pages, etc. -- all have easy-to-find examples that can help inspire and inform your own marketing strategies. Email is a bit different. Because of the way email opt-ins work, it is much harder to learn email marketing through examples -- you''ve got to be subscribed to a company''s email list already to r

Email Marketing 53

Email Marketing Opt-out Opt-in CAN-SPAM 53

LeadSquared

DECEMBER 16, 2013

The webinar on ‘How to Generate Leads with Content Marketing’ threw light on interesting areas of content marketing and how you can streamline your content to generate better leads. Those of you who missed it, here’s an opportunity for you to go over some of the questions asked by the attendees during the webinar. Alternatively, you could also watch the webinar on ‘How to Generate Leads with Content Marketing’ here.

FAQ 52

FAQ Webinar Metrics Lead Scoring Lead Ranking 52

Vidyard

DECEMBER 16, 2013

Whether you’ve got a few videos or you’re a seasoned video marketing pro, it’s always good to get a sense of how top brands are connecting their content to ROI. At Dreamforce this year we met up with Scott Logan, Marketing Campaign Manager at inContact, and we were thrilled to hear about how they’re using video to make the buying process easier for customers, and closing a significant number of deals based on a clients’ initial interaction with video content.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

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Hubspot

DECEMBER 16, 2013

'Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix.

Enterprise Management 54

Enterprise Management Work Management Marketing Budget Marketing Management 54

Hubspot

DECEMBER 16, 2013

'About two years ago, while on vacation from my job prior to HubSpot, a friend sent me an Instagrammed photo captioned, "Meet Content Bot 3000!" The picture showed a cardboard box upside down in my desk chair back at the office, a face drawn crudely on one side with duct tape and marker. For the rest of my vacation, I received one photo a day of Content Bot trying to do various parts of my job.

Tools 61

Tools CMS Development Content Hubspot 61