ANNUITAS

JANUARY 6, 2015

'As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies.

Demand Generation 208

Demand Generation Demand B2B Marketing Marketing Automation Services 208

KoMarketing Associates

JANUARY 6, 2015

'It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings. As I reassessed those discussions, I thought about how different each program could be.

Enterprise Management 192

Enterprise Management Work Management CMS Development Marketing Management 192

Convince & Convert

JANUARY 6, 2015

'Image via BigStockPhoto.com. When it comes to lead generation, you’ve probably got your bases covered with digital ads, SEO optimization, and lead generation. But what if your competitor’s customers could become yours ? No, we’re not talking about poaching their satisfied clients. But what if you could introduce yourself to those already looking to leave your competitors?

Peer-to-peer 142

Peer-to-peer Campaigns Effectiveness Comparison 142

EMagine B2B Blog

JANUARY 6, 2015

'The online world is full of industry jargon, and as marketers, it’s expected of us to know what every term, acronym and buzzword related to our industry means. While many have been around since the beginning of the Internet, there are still newer, advanced terms that pop up everyday. Even I’ll admit I’ve run into some that have made to turn to my fairy web-mother, Google, pleading: “PLEASE tell me what this means!

Enterprise Management 85

Enterprise Management Marketing Automation Services Marketing Management Adsense 85

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

LEADership

JANUARY 6, 2015

'Whether you have had a great year or a disappointing one, the general sentiment at the end of the year is usually the same—“Glad this one is over” and “Hello New Year”. Around the world, people celebrate in different ways, from toasting and feasting to fireworks, cruises, music, dancing, and more. For me, personally, 2014 was an exceptional year—a truly transformational one.

Lead Generation 72

Lead Generation Lead Scoring Lead Ranking Generation 72

MLT Creative

JANUARY 6, 2015

'2014 has come to a close. With the arrival of a new year comes a time of reflecting on past successes and failures in attempts to learn from the past and face the future, as a smarter B2B marketing agency. In the spirit of nostalgia, reminiscence, and improvement I have compiled a highlight real of the year’s 8 most successful Ideas@Work blog posts.

Best Practices 61

Best Practices B2B Advertising Agencies Paid Search Agency 61

Hubspot

JANUARY 6, 2015

'Whether you''re just starting out with content marketing or you''ve been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever for 2015. Why? This year, you''ve got even more competition -- according to Content Marketing Institute , 70% of surveyed marketers say they are creating more content than they did a year ago.

Planning 61

Planning Marketing Plans Content Marketing Ad Building 61

SnapApp

JANUARY 6, 2015

Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Here’s our roundup of the best assessments from 2014. DemandGen: Sales & Marketing Relationship Counselor.

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

Hubspot

JANUARY 6, 2015

'Pablo Picasso once said, "Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint.". Ladies and gentlemen, Picasso was wrong. You actually can figure out why “two colors, put one next to the other, sing.” Or, more accurately, you can figure out why some color combinations work (i.e., look good) and why other color combinations don’t work (i.e., look terrible).

Brand Identity 61

Brand Identity Branding Design Facebook 61

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Crafted Agency

JANUARY 6, 2015

As digital marketing agencies assist B2B partners in mapping their customers' journey from brand awareness to customer loyalty, a pattern has emerged.

Advertising Agencies 48

Advertising Agencies Leads Lead Marketing Qualified Leads 48

Hubspot

JANUARY 6, 2015

'Let''s face it: growing a company is as big a struggle as ever. The rules have changed, and will continue to change. What used to be effective, even just 5-10 years ago, no longer works. There’s an oversupply of vendors in most markets and customers have changed the way they buy. For inbound marketers, we’re ahead of the trend in many ways. We embrace the fact that advertising as the sole means of growth is no longer a viable option.

Ad Building 54

Ad Building Paid Search Agency Advertising Agencies Planning 54

GreenRope

JANUARY 6, 2015

Your Top Priorities for Marketing in 2015. By Alessandra Ceresa. Marketing continues to evolve. Marketers, just like you and me, are costantly searching for the right mix in our strategies. After a ton of research, I came up with the following trends. I think that these will be hottest trends of 2015, and something to focus on this year.

Small Business Marketing 40

Small Business Marketing Trends Business Marketing & Strategy 40

Content Standard

JANUARY 6, 2015

I’m just returning to Boston from a Zendesk user conference, and I’m absolutely elated. I’m most excited about the great new metrics I’m going to be able to deploy, but I also managed to have some great conversations with other Zendesk users. I learned about other organizations while building awareness of the Skyword brand. A couple of weeks ago, I got an urgent text from a friend that I met at a dinner for local start-up employees.

Rules 40

Rules Ad Building Work Management Brand Identity 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

GreenRope

JANUARY 6, 2015

Your Top Priorities for Marketing in 2015. By Alessandra Ceresa. Marketing continues to evolve. Marketers, just like you and me, are costantly searching for the right mix in our strategies. After a ton of research, I came up with the following trends. I think that these will be hottest trends of 2015, and something to focus on this year.

Small Business Marketing 40

Small Business Marketing Trends Business Marketing & Strategy 40

Content Standard

JANUARY 6, 2015

User signals when interacting with a search query result have a positive correlation with that listing’s search ranking, according to a new report from Searchmetrics. The 2014 Ranking Factors Study examined user signals for the first time this year, coming away with valuable insights into how user engagement affects the SEO of a website and its pages.

Studies 40

Studies Case Studies Click Rate Correlation 40

GreenRope

JANUARY 6, 2015

Your Top Priorities for Marketing in 2015. By Alessandra Ceresa. Marketing continues to evolve. Marketers, just like you and me, are costantly searching for the right mix in our strategies. After a ton of research, I came up with the following trends. I think that these will be hottest trends of 2015, and something to focus on this year.

Small Business Marketing 40

Small Business Marketing Trends Business Marketing & Strategy 40

The Freeman Company

JANUARY 6, 2015

'An international logistics problem: solved!

Brand Identity 40

Brand Identity Branding Marketing 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

GreenRope

JANUARY 6, 2015

Your Top Priorities for Marketing in 2015. By Alessandra Ceresa. Marketing continues to evolve. Marketers, just like you and me, are costantly searching for the right mix in our strategies. After a ton of research, I came up with the following trends. I think that these will be hottest trends of 2015, and something to focus on this year.

Small Business Marketing 40

Small Business Marketing Trends Business Marketing & Strategy 40

Biznology

JANUARY 6, 2015

'In the beginning, the Internet was populated by an infinite number of ad hoc communities. From ANSI BBS dial up communities in the 80s to the Internet Newsgroups of the 90s to the forums of the 2000s, there have always been private and personal virtual online communities have have served members honestly, openly, through trust, and protected by the power of anonymity or through members-only protection.

Enterprise Management 161

Enterprise Management Work Management Communities Resource Management 161

GreenRope

JANUARY 6, 2015

Your Top Priorities for Marketing in 2015. By Alessandra Ceresa. Marketing continues to evolve. Marketers, just like you and me, are costantly searching for the right mix in our strategies. After a ton of research, I came up with the following trends. I think that these will be hottest trends of 2015, and something to focus on this year.

Small Business Marketing 40

Small Business Marketing Trends Business Marketing & Strategy 40

Convince & Convert

JANUARY 6, 2015

'In all my years of experience working in the content creation space, I’ve received plenty of requests from bloggers, marketers, and even digital marketing agencies to craft amazing articles. To my dismay, the majority of these pieces end up buried under pages and pages on Google. Only a minority of them turned out to be successful blog posts. But what I noticed is that the ones that ended up being successful in generating social shares and creating hundreds of backlinks shared one common featur

Blogger 165

Blogger Class Tips Keywords 165

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

GreenRope

JANUARY 6, 2015

Your Top Priorities for Marketing in 2015. By Alessandra Ceresa. Marketing continues to evolve. Marketers, just like you and me, are costantly searching for the right mix in our strategies. After a ton of research, I came up with the following trends. I think that these will be hottest trends of 2015, and something to focus on this year.

Small Business Marketing 40

Small Business Marketing Trends Business Marketing & Strategy 40

Webbiquity

JANUARY 6, 2015

'In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. Information scarcity has been replace by information overload.

PR 182

PR Tips Best Practices Press 182

GreenRope

JANUARY 6, 2015

Your Top Priorities for Marketing in 2015. By Alessandra Ceresa. Marketing continues to evolve. Marketers, just like you and me, are costantly searching for the right mix in our strategies. After a ton of research, I came up with the following trends. I think that these will be hottest trends of 2015, and something to focus on this year.

Small Business Marketing 40

Small Business Marketing Trends Business Marketing & Strategy 40

Crimson Marketing

JANUARY 6, 2015

'Key takeaways include: Blogs and newsletters are most valued by B2B buyers early in the sales cycle, when they are starting to learn about a topic and evaluate products/vendors. Whitepapers are most valued in the beginning and middle parts of the sales cycle, when buyers are attempting to understand a problem. Videos, webinars, and detailed tech guides are most useful toward the end of the cycle, when buyers are considering specific vendors and finalizing selection. 80% of buyers want to contin

Sales Cycle 169

Sales Cycle B2B Sales B2B Best Practices 169

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

GreenRope

JANUARY 6, 2015

Your Top Priorities for Marketing in 2015. By Alessandra Ceresa. Marketing continues to evolve. Marketers, just like you and me, are costantly searching for the right mix in our strategies. After a ton of research, I came up with the following trends. I think that these will be hottest trends of 2015, and something to focus on this year.

Small Business Marketing 40

Small Business Marketing Trends Business Marketing & Strategy 40

Digital B2B Marketing

JANUARY 6, 2015

'It is that time of year again. The time when predictions of the obvious abound and resolutions are quickly broken. I’ll spare you my New Year’s resolutions (well, most of them at least, read on). Instead, here are my five B2B marketing predictions for 2015. 1. Predictive Marketing Goes Mainstream. Predictive marketing is already a hot space, but it hasn’t hit its mainstream stride yet as a solution for B2B marketers to segment and prioritize leads for marketing and sales.

Planning 203

Planning B2B Marketing B2B Paid Search Agency 203

GreenRope

JANUARY 6, 2015

Your Top Priorities for Marketing in 2015. By Alessandra Ceresa. Marketing continues to evolve. Marketers, just like you and me, are costantly searching for the right mix in our strategies. After a ton of research, I came up with the following trends. I think that these will be hottest trends of 2015, and something to focus on this year.

Small Business Marketing 40

Small Business Marketing Trends Business Marketing & Strategy 40